Devin Petersen

ROI-driven paid media strategist delivering paid search, paid social, shopping campaigns across Meta, Google, LinkedIn with a focus on ROI and scalable growth. Implemented a 360° paid media approach and data-driven optimization.

Optimize and scale ad budgets up to $500K/month across Meta, Google, and LinkedIn with ROI as the primary metric. Leverage data-driven insights to improve campaign efficiency and deliver measurable business growth. Adapt strategies for UK, USA, and EU markets to ensure scalable performance across diverse audiences. Integrate offline data to connect campaigns directly to revenue and prioritize sales impact over leads. Refine campaigns through systematic testing of placements, creatives, headlines, and copy to lower CPAs and boost conversions. Implement robust tracking and attribution to ensure accurate performance measurement and decision-making. Develop creative briefs

Continued role focusing on Google Search optimization; current position.