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🚀 The Only Thing I Care About is ROI 💡 Specializing in multi-channel strategy & management, I craft high-impact campaigns that go beyond the basics—optimizing landing pages, funnels, creatives, messaging, and integrating offline data to drive performance. 🌎 Global experience managing budgets up to $500K/month across the US, UK, and South Africa, consistently driving growth and scaling results.…🚀 The Only Thing I Care About is ROI 💡 Specializing in multi-channel strategy & management, I craft high-impact campaigns that go beyond the basics—optimizing landing pages, funnels, creatives, messaging, and integrating offline data to drive performance. 🌎 Global experience managing budgets up to $500K/month across the US, UK, and South Africa, consistently driving growth and scaling results.

Devin Petersen

Marketing Strategist, Digital Marketer, PPC Manager, +2

5.0 (1 review)

🚀 The Only Thing I Care About is ROI 💡 Specializing in multi-channel strategy & management, I craft high-impact campaigns that go beyond the basics—optimizing landing pages, funnels, creatives, messaging, and integrating offline data to drive performance. 🌎 Global experience managing budgets up to $500K/month across the US, UK, and South Africa, consistently driving growth and scaling results.…🚀 The Only Thing I Care About is ROI 💡 Specializing in multi-channel strategy & management, I craft high-impact campaigns that go beyond the basics—optimizing landing pages, funnels, creatives, messaging, and integrating offline data to drive performance. 🌎 Global experience managing budgets up to $500K/month across the US, UK, and South Africa, consistently driving growth and scaling results.

Available to hire

🚀 The Only Thing I Care About is ROI

💡 Specializing in multi-channel strategy & management, I craft high-impact campaigns that go beyond the basics—optimizing landing pages, funnels, creatives, messaging, and integrating offline data to drive performance.

🌎 Global experience managing budgets up to $500K/month across the US, UK, and South Africa, consistently driving growth and scaling results.

Skills

Google Ads

Facebook Ads

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Language

Work Experience

Freelance ROI-Driven Paid Media Strategist at Self Employed

October 1, 2024 - Present

Optimize and scale ad budgets up to $500K/month across Meta, Google, and LinkedIn with ROI as the primary metric. Leverage data-driven insights to improve campaign efficiency and deliver measurable business growth. Adapt strategies for UK, USA, and EU markets to ensure scalable performance across diverse audiences. Integrate offline data to connect campaigns directly to revenue and prioritize sales impact over leads. Refine campaigns through systematic testing of placements, creatives, headlines, and copy to lower CPAs and boost conversions. Implement robust tracking and attribution to ensure accurate performance measurement and decision-making. Develop creative briefs

Paid Media Lead Consultant at Digital & The Influence Agency

October 1, 2023 - October 6, 2025

Led paid media programs for large corporate clients, managing budgets up to $500K/month across Meta, Google, and LinkedIn; integrated CRO, creative strategy, messaging, and data-driven insights to drive growth.

Google Search Specialist at The Media Image

February 1, 2019 - October 6, 2025

Managed Google Search campaigns, optimized keywords and bidding strategies, and produced performance reports for clients.

Google Shopping Specialist at The Media Image

January 1, 2024 - Present

Managed Google Shopping campaigns; optimized product feeds and ROAS for e-commerce clients.

Freelance ROI-Driven Paid Media Strategist at Self Employed

October 1, 2024 - Present

ROI-driven paid media strategist delivering paid search, paid social, shopping campaigns across Meta, Google, LinkedIn with a focus on ROI and scalable growth. Implemented a 360° paid media approach and data-driven optimization.

Paid Media Lead at Consultus Digital & The Influence Agency

October 1, 2023 - October 6, 2025

Led paid media campaigns and strategy for large corporate clients; improved ROAS; integrated creative strategy, CRO, messaging, and data insights.

Google Search Specialist at The Media Image

February 1, 2019 - October 6, 2025

Specialized in Google Search campaigns for UK/USA/EU markets; performance-driven optimization; contributed to search strategy and paid media performance.

Google Search Specialist at The Media Image

January 1, 2024 - Present

Continued role focusing on Google Search optimization; current position.