Social Media Specialist at Ilusee Creative

Developed strategic content briefs aligned with brand identity and campaign goals, producing 100+ TikTok content briefs for large-scale events, with multiple contents achieving 100K+ views. Managed 3–5 brand social media accounts end-to-end, including content scheduling, community management, and performance reporting, contributing to consistent audience growth and engagement. Supervised content production across campaigns and events, ensuring 100% on-time delivery and alignment with brand guidelines through structured Editorial Plan (EP) decks. Coordinated with clients and talents, including sourcing talents aligned with brand positioning, resulting in more relevant content output and improved campaign performance. Produced agile video content using CapCut to support real-time campaign needs and trend-based content execution. Monitored trends and analyzed performance insights to optimize content strategy, contributing to higher reach, engagement, and content visibility across platfo

Freelance Talent Associate at MORF Management

Maintained a comprehensive database of talents and KOLs aligned with management's vision, ensuring a ready pool of qualified candidates. Actively scouted and identified potential KOLs to bring value to management and its clients. Handled all administrative tasks for talent onboarding, including contract negotiations and ensuring compliance with legal and professional standards. Monitored and tracked campaign progress run by talents/KOLs, helping optimize effectiveness and drive better results for clients.

Social Media & Digital Marketing at Yayasan Hashinah Umat Indonesia

Developed a full digital marketing strategy for Hajj and Umrah programs. Managed Facebook Ads campaigns, consistently generating 10–20 qualified leads per day. Created and executed content plans across Instagram, YouTube, Facebook, and TikTok. Produced ad creatives and managed inbound registration inquiries via message and calls. Maintained and organized data for registered applicants.

Content Creator & Social Media (Internship) at Indonesian Forestry Museum

Guided virtual tours for elementary school students as part of the museum's digital outreach. Created educational content, designs, and captions for the museum's social media channels.