Dhakshin Chandrasekar
Hi, I’m Dhakshin Chandrasekar, a Lead Illustrator/Visual Designer with 7+ years of experience creating illustration-led campaign visuals for brands and app experiences.
About
Hi, I’m Dhakshin Chandrasekar, a Lead Illustrator/Visual Designer with 7+ years of experience creating illustration-led campaign visuals for brands and app experiences. I currently lead illustration and imagery interventions for Swiggy Instamart, where I ideate and deliver in-app and campaign visuals while collaborating closely with UI/UX designers and stakeholders to keep the creative experience consistent and impactful at scale.
Previously, I helped set Swiggy’s new illustration standards through the brand book and core illustration style, and I also worked across multiple client projects at a Chennai advertising agency, producing end-to-end illustrations and designs for social media, promotions, and pitch decks. I enjoy turning creative strategy into clear visual storytelling—whether through storyboards, design systems, or motion/AI image assets—using tools like Figma, Illustrator, Photoshop, and Procreate.
- 8 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Professional Services
- Other
- Software & Internet
- Retail
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Work experience· 4 roles
Lead illustration and imagery intervention across Swiggy Instamart campaigns, ideating and creating campaign visuals and in-app imagery. Partner with UI/UX designers and stakeholders to deliver illustration, design, motion assets, and AI-generated imagery. Support app gamification experiences by creating scalable visual concepts, executing campaign deliverables with quality, and helping uphold visual standards that elevate the overall user experience.
Worked on Swiggy’s brand book and helped define new visual standards. Created and refined the core illustration style, and produced concepts and storyboards for a variety of assets. Collaborated with leadership, design, marketing, and animation teams to support major campaigns and ensure visual consistency across brand and marketing outputs.
Created full-fledged illustrations and designs for social media, promotions, and pitch decks for multiple clients including Animal Planet, Discovery India, SRH (IPL), Marvel, and Sun Pictures. Collaborated with content, copy, and visual heads to translate briefs into compelling visuals and campaign-ready artwork.
Education
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