Senior Social Media Specialist at ThinkROI Pvt. Ltd.

Managed 50+ paid and organic campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube, increasing engagement by 35% and conversions by 20%. Optimized $100K+ in ad spend across Google Ads, Facebook Ads, CM 360, DV360, and Amazon Ads, achieving a 30% increase in ROAS and 25% lower CPC. Used Google Analytics, Meta Business Suite, and SEMrush to track performance, providing insights that improved campaign effectiveness by 30%. Implemented SEO and programmatic advertising strategies, boosting organic traffic by 25% and increasing social media followers by 40%.

Associate Ad Ops (Full-time) at Kinesso Pvt. Ltd

Managed and optimized 100+ ad campaigns using CM 360, Sizmek, and Amazon Ads, both manually and through automation, improving campaign efficiency by 30%.

Senior Social Media Specialist at ThinkROI Pvt. Ltd

Managed 50+ paid and organic campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube, increasing engagement by 35% and conversions by 20%.

Associate Ad Ops (Full time) at Kinesso Pvt. Ltd

Managed and optimized 100+ ad campaigns using CM360, Sizmek, and Amazon Ads, both manually and through automation, improving campaign efficiency by 30%. Ensured data accuracy and brand safety by leveraging DoubleVerify, Delim, and HTML5 Validator, reducing discrepancies by 25%. Monitored KPIs and implemented data-driven adjustments, increasing CTR by 40%. Used an Orban Loudness Meter to ensure optimal audio ad quality, contributing to a 15% improvement in user engagement for rich media ads.

Senior Social Media Specialist at ThinkROI Pvt. Ltd

Managed 50+ paid and organic campaigns across Google Ads, Meta (Facebook) Ads, LinkedIn, Twitter, Instagram, and YouTube. Implemented data-driven strategies, audience insights, and A/B testing to maximize engagement and ROI. Optimized $100K+ in ad spend across platforms; achieved a 30% increase in ROAS and 25% lower CPC. Implemented SEO and programmatic advertising strategies, boosting organic traffic by 25% and growing social media followers by 40%. Monitored KPIs and provided insights that improved campaign effectiveness by 30%.