Social Media Marketing Specialist at Amerta Makeup Academy Jakarta

Developed and executed a content strategy across social platforms, increasing inbound inquiries by 35% and boosting engagement through client results, testimonials, and trend-driven content. Managed daily interactions, produced high-quality multimedia content, scheduled posts, and partnered with brands to raise visibility. Conducted trend and competitor research and delivered monthly performance insights.

Event and Community Engagement at Cove Indonesia Jakarta

Consistently organized at least two intimate events per month, handled vendor coordination and on-site execution. Implemented Slack automation for GMB replies, managed event cycles from survey to post-event reporting, and maintained Notion Tenant Handbook and Perks section for accuracy and usability. Built partnerships with potential brands for collaboration.

Intern at Jakarta Marketing Communications (ESTB)

Developed content strategy and pillars for ESTB's social media, produced engaging content aligned with brand guidelines, managed a detailed content calendar, and prepared comprehensive reports with evaluations and recommendations. Achieved high TikTok engagement and 70% Instagram engagement growth through community-driven content; secured Marketing Qualified Leads.

Public Relations (Internal Communications) Intern at Adira Finance Jakarta

Managed internal communications and engagement to improve relationships within the organization. Supported Adira Festival events, coordinated Gardira Influencer campaigns, reviewed and edited Gardira Journalism articles, and prepared captions and broadcasts. Created on-camera scripts and acted as on-camera talent for social media.

Reporter Intern at Narasi TV Jakarta

Interviewed key persons, conducted field research, wrote daily news that’s simple for the public to understand, and arranged visuals to align with scripts. Edited news videos and provided voiceovers for social media content; built relationships with sources and PR officers.

TV News Crew Intern at NET Mediatama Jakarta

Worked as a reporter and presented news live on official social channels; contributed to digital content growth and follower expansion; served as production assistant for Fakta+62 and Jatanras programs; pitched ideas for digital content and edited videos for YouTube, Instagram, and TikTok; acted as on-camera talent when needed.

Presenter at Pegadaian TV (Freelance)

Hosted and delivered information on Pegadaian BUMN products, services, and events on YouTube Pegadaian TV.

Event Officer at SCL Tatika Jakarta (Freelance)

Handled participant administration for 30 participants across regions, served as liaison with external partners, and ensured all event equipment was ready and available.

Social Media Marketing Specialist at Amerta Makeup Academy

Increased inbound client inquiries by 35% through consistent content strategy and enhanced social media engagement. Boosted monthly engagement rate by leveraging client results, testimonials (student documentary), and trend-driven content. Improved customer response rate and reduced reply time, resulting in higher customer satisfaction and stronger conversion potential. Developed weekly content plans aligned with company goals, audience insights, and market trends. Produced high-quality social media content, including photos, videos, captions, and graphic materials. Scheduled and published content across multiple platforms while maintaining consistent brand identity and messaging. Conducted trend and competitor research to optimize content relevance and overall performance. Managed daily social media interactions, including responding to comments, messages, and customer inquiries. Collaborated with brands to execute mutually beneficial partnerships and increase visibility. Analyzed soc

Event and Community Engagement at Cove Indonesia

Consistently organized and executed at least two intimate events each month, ensuring all operational aspects were managed effectively from planning and vendor coordination to on-site execution. Achieved 100% replied and following up GMB comment and update to Slack automation (on a daily basis). Achieved 100% for event cycle in a timely manner (survey, alignment, create deck, poster, wording, blasting, feedback form, reporting post-event, documentation). Achieved 100% delivered and set up for welcoming gimmick. Successfully managed and maintained Notion platform, including the development and updates of the Tenant Handbook and Tenant Perks section to ensure all information remains accurate, accessible, and user-friendly. Coordinated and facilitated meetings with potential brand partners to explore and establish collaborative opportunities with Cove.

Intern at Jakarta Marketing Communications

Developed content strategy and pillar for ESTB ’s social media. Developed engaging content adhering to ESTB brand guidelines and demonstrated proficiency in utilizing visual development tools. Managed and executed a detailed content calendar for social media. Comprehensive report along with evaluating, and recommendations for future activities. Successfully reach high TikTok engagement and FYP. Boosted Instagram engagement by 70% through community-driven content, increasing audience interaction and participation. Secured 2 Marketing Qualified Lead.

Public Relations (Internal Communications) Intern at Adira Finance

Managed internal communications and engagement strategies to improve relationships within the organization. Coordinated and support for Adira Festival Jabodetabek, Adira Festival Makassar, Training Gardira Journalism. Responsible for Gardira Influencer across Indonesia (Adira employee community): Create briefs, guidelines, and dummy videos for Gardira Influencer campaigns. Monitoring campaign in Aim, approving content, and reward distribution. Successfully handled 3 Gardira Influencer campaigns: Adira Festival Jabodetabek, GIIAS Bandung 2023, Adira Festival Makassar. Responsible for Gardira Journalism across Indonesia (Adira employee community): Reviewing and editing articles, Laying out final articles, caption, publish via email blast. Coordinating with team for key visuals, shortened links, broadcast messages, and merchandise. Create captions for informational or promotional key visuals (flyer) to be broadcast internally, at least 3 WA blasts, and 3 email blasts daily. Create scripts

Reporter (Intern) at Narasi TV

Interviewed key persons to obtain more information, then use the findings to construct well-written news content. Always secure existing information during field coverage, including video footage and transcripts. Wrote daily up-to-date and accessible news. Conducted research on both hard and soft news, arranged visuals that align with the news script. Edited news videos and provided voiceovers for Instagram, TikTok, and YouTube @narasinewsroom content. Monitored current topics to issue suggestions to producers. Built relationships with sources, PR officers, and other reporters.

TV News Crew Intern at NET Mediatama

Worked as a reporter and presented news live on social media for Official NET News. Assisted in digital content and engagement growth for @officialnetnews: YouTube, Instagram, TikTok, increasing followers. Served as production assistant for Fakta+62 and Jatanras programs. Pitched ideas for NET news digital content with the producer. Composed scripts for digital content feature news: monolog, kata kita. Editing videos and creating graphic design for YouTube, Instagram, and TikTok @officialnetnews. Be a newscaster and on-camera talent.

Presenter at Pegadaian TV

Hosted and delivered information on Pegadaian BUMN products, services, and events on YouTube Pegadaian TV.