I’m a brand and digital marketer with a strong focus on building lifestyle, hospitality, and F&B brands from the ground up. I love turning products into something people genuinely want to be part of, not just buy. My work sits at the intersection of content, culture, and strategy, where I define brand voice, shape visual identity, and create social-first campaigns that drive both engagement and real business results. I’ve worked across hospitality, F&B, and lifestyle brands in the UAE, leading campaigns, influencer collaborations, and content strategies designed to grow awareness and convert audiences into loyal customers. I enjoy working closely with founders, moving fast, testing ideas, and building brands that feel relevant, desirable, and built for today’s consumer.

I’m a brand and digital marketer with a strong focus on building lifestyle, hospitality, and F&B brands from the ground up. I love turning products into something people genuinely want to be part of, not just buy. My work sits at the intersection of content, culture, and strategy, where I define brand voice, shape visual identity, and create social-first campaigns that drive both engagement and real business results. I’ve worked across hospitality, F&B, and lifestyle brands in the UAE, leading campaigns, influencer collaborations, and content strategies designed to grow awareness and convert audiences into loyal customers. I enjoy working closely with founders, moving fast, testing ideas, and building brands that feel relevant, desirable, and built for today’s consumer.

Available to hire

I’m a brand and digital marketer with a strong focus on building lifestyle, hospitality, and F&B brands from the ground up. I love turning products into something people genuinely want to be part of, not just buy. My work sits at the intersection of content, culture, and strategy, where I define brand voice, shape visual identity, and create social-first campaigns that drive both engagement and real business results.

I’ve worked across hospitality, F&B, and lifestyle brands in the UAE, leading campaigns, influencer collaborations, and content strategies designed to grow awareness and convert audiences into loyal customers. I enjoy working closely with founders, moving fast, testing ideas, and building brands that feel relevant, desirable, and built for today’s consumer.

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Language

English
Fluent
Arabic
Fluent
French
Fluent

Work Experience

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Education

Bachelor's in Audio Visual Advertising at Higher Institute of Arts and Crafts of Sfax, Tunisia
January 1, 2015 - January 1, 2019

Qualifications

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Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet, Education