Available to hire
I am a digital marketing professional with 9 years of experience specializing in social media campaigns, CXO strategies, and cross-channel brand storytelling for fintech and tech clients. I thrive in fast-paced environments, driving measurable results through innovative campaigns and strong cross-functional collaboration.
My approach combines adaptive thinking, people leadership, and a passion for crafting compelling brand narratives. I enjoy turning complex objectives into clear, impactful campaigns—whether it’s launching thought leadership, planning content partnerships, or optimizing performance across channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Work Experience
Marketing Manager at The Thought Partnership & Brands&Culture
September 1, 2024 - PresentLead marketing strategy and execution for Brands&Culture, a flagship IP of The Thought Partnership, overseeing brand marketing, content planning, speaker promotion, email campaigns, and event communications for Brands&Culture London 2024-2025. Build visibility among senior marketers, strategists, and cultural leaders across Cannes, London, and New York. Manage end-to-end marketing and content partnerships for high-profile projects, including IBTM World 2024/2025 Exceptional Experiences programme; co-created strategic brand workshops for Global Banking & Markets; provided content and social amplification for SXSW 2025 activations. Collaborate with co-founders on campaign messaging, social storytelling, and editorial planning, and serve as primary account manager for a mix of cultural IPs and brand clients.
Digital Account Manager - Social Media Strategy and CXO Strategy at Adfactors PR
September 1, 2021 - May 1, 2024Planned and executed social media and thought leadership strategies for fintech brands, resulting in a 30% increase in online engagement within the first year for Spice Money. Led global launch for QX Lab AI in Dubai, coordinating content creation for co-founders across social assets. Managed influencer campaigns for ICICI Bank, achieving 40% growth in brand visibility. Curated top-tier creator lists to expand reach by 35% and supported CXO strategies aligned with client goals. Analyzed performance with Google Analytics and Meta Ads Manager to optimize reach, traffic, leads, and engagement. Led a 3-person team and fostered cross-functional collaboration to deliver sustained brand growth.
Senior Manager - Client Servicing and Community at Stylabs Technologies Pvt. Ltd
August 1, 2018 - January 1, 2021Led influencer marketing for Orra Jewellery, achieving 40% growth in brand visibility and 25% increase in customer acquisition. Negotiated influencer contracts and established annual partnerships, while guiding a two-person team in delivering campaigns for clients including Licious, Fitup Life, Denizen, Levi’s, Wacoal, Vero Moda, and more.
Manager - Marketing and Operations at Eventfaqs Media Pvt Ltd
May 1, 2017 - July 1, 2018Marketing lead for WOW Awards & Convention Asia 2018, driving a 15% rise in event attendance. Led The Experiential Planner Expo (EPEX) at WOW Awards, with a 25% growth in exhibitor participation. Planned and managed the four-city Experiential Planner MICE & Weddings project and built partnerships with global tourism boards, expanding the client base to destinations such as Barcelona, Vienna, Malta, and Dubai.
Account Manager (Apple) at TBWA / Media Arts Lab
February 1, 2015 - April 1, 2017Oversaw end-to-end iPhone 6s and 7 campaigns across 8 cities, contributing to a Cannes World Gallery Campaign win in 2015. Built relationships with media partners and negotiated media buying, achieving a 15% reduction in campaign costs.
Account Executive at Indigo Consulting
August 1, 2013 - January 1, 2015Coordinated with HDFC Bank campaign managers to enhance cross-channel visibility by 25%, managed direct marketing initiatives, and supervised website design and SEO activities.
Account Executive at Agency Digi
October 1, 2012 - July 1, 2013Developed digital communication strategies that increased Facebook page likes and traffic by 25% and improved online visibility across key accounts by 20%.
Account Manager & Marketing Manager at The Thought Partnership & Brands&Culture
September 1, 2024 - PresentLeading marketing strategy and execution for Brands&Culture, the flagship IP of The Thought Partnership. Responsibilities include brand marketing, content planning, speaker promotion, email campaigns, and event communications for Brands&Culture London 2024–2025. Manages end-to-end marketing and content partnerships for high-profile projects (e.g., IBTM World 2024 & 2025: Exceptional Experiences programme); co-creates strategic brand workshops (Global Banking & Markets with CUCU Creative); SXSW 2025 content and social amplification; collaborates with co-founders on campaign messaging, social storytelling, and editorial planning; serves as primary account manager for cultural IPs and brand clients with cross-project stakeholder alignment.
Account Manager (Apple) at TBWA / Media Arts Lab (MAL)
February 1, 2015 - April 1, 2017Oversaw end-to-end implementation of iPhone 6s and iPhone 7 campaigns across 8 cities. Contributed to the World Gallery Campaign (Cannes 2015 winner). Built strong relationships with media partners and led media buying negotiations, achieving a 15% reduction in campaign costs.
Education
Bachelor's in Media Studies (Specialisation - Advertising) at Symbiosis Institute of Media and Communication
January 1, 2009 - January 1, 2012Bachelors in Media Studies (Specialisation - Advertising) at Symbiosis Institute of Media and Communication
January 1, 2009 - January 1, 2012Qualifications
Mica Advance Certificate in Digital Marketing and Communication (Brand, Paid/ Performance, SEO, Content, DRIP marketing)
January 11, 2030 - January 5, 2026Certified Scrum Master
January 11, 2030 - January 5, 2026Google Analytics Certification (Advanced / GA4)
January 11, 2030 - January 5, 2026MICA Advance Certificate in Digital marketing and Communication (Brand, Paid/ Performance, SEO, Content, DRIP marketing)
January 11, 2030 - January 5, 2026Certified Scrum Master
January 11, 2030 - January 5, 2026Google Advanced Google Analytics
January 11, 2030 - January 5, 2026Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Other, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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