I am a digital marketing professional with 9 years of experience specializing in social media campaigns, CXO strategies, and cross-channel brand storytelling for fintech and tech clients. I thrive in fast-paced environments, driving measurable results through innovative campaigns and strong cross-functional collaboration. My approach combines adaptive thinking, people leadership, and a passion for crafting compelling brand narratives. I enjoy turning complex objectives into clear, impactful campaigns—whether it's launching thought leadership, planning content partnerships, or optimizing performance across channels.

I am a digital marketing professional with 9 years of experience specializing in social media campaigns, CXO strategies, and cross-channel brand storytelling for fintech and tech clients. I thrive in fast-paced environments, driving measurable results through innovative campaigns and strong cross-functional collaboration. My approach combines adaptive thinking, people leadership, and a passion for crafting compelling brand narratives. I enjoy turning complex objectives into clear, impactful campaigns—whether it's launching thought leadership, planning content partnerships, or optimizing performance across channels.

Available to hire

I am a digital marketing professional with 9 years of experience specializing in social media campaigns, CXO strategies, and cross-channel brand storytelling for fintech and tech clients. I thrive in fast-paced environments, driving measurable results through innovative campaigns and strong cross-functional collaboration.

My approach combines adaptive thinking, people leadership, and a passion for crafting compelling brand narratives. I enjoy turning complex objectives into clear, impactful campaigns—whether it’s launching thought leadership, planning content partnerships, or optimizing performance across channels.

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Work Experience

Marketing Manager at The Thought Partnership & Brands&Culture
September 1, 2024 - Present
Lead marketing strategy and execution for Brands&Culture, a flagship IP of The Thought Partnership, overseeing brand marketing, content planning, speaker promotion, email campaigns, and event communications for Brands&Culture London 2024-2025. Build visibility among senior marketers, strategists, and cultural leaders across Cannes, London, and New York. Manage end-to-end marketing and content partnerships for high-profile projects, including IBTM World 2024/2025 Exceptional Experiences programme; co-created strategic brand workshops for Global Banking & Markets; provided content and social amplification for SXSW 2025 activations. Collaborate with co-founders on campaign messaging, social storytelling, and editorial planning, and serve as primary account manager for a mix of cultural IPs and brand clients.
Digital Account Manager - Social Media Strategy and CXO Strategy at Adfactors PR
September 1, 2021 - May 1, 2024
Planned and executed social media and thought leadership strategies for fintech brands, resulting in a 30% increase in online engagement within the first year for Spice Money. Led global launch for QX Lab AI in Dubai, coordinating content creation for co-founders across social assets. Managed influencer campaigns for ICICI Bank, achieving 40% growth in brand visibility. Curated top-tier creator lists to expand reach by 35% and supported CXO strategies aligned with client goals. Analyzed performance with Google Analytics and Meta Ads Manager to optimize reach, traffic, leads, and engagement. Led a 3-person team and fostered cross-functional collaboration to deliver sustained brand growth.
Senior Manager - Client Servicing and Community at Stylabs Technologies Pvt. Ltd
August 1, 2018 - January 1, 2021
Led influencer marketing for Orra Jewellery, achieving 40% growth in brand visibility and 25% increase in customer acquisition. Negotiated influencer contracts and established annual partnerships, while guiding a two-person team in delivering campaigns for clients including Licious, Fitup Life, Denizen, Levi’s, Wacoal, Vero Moda, and more.
Manager - Marketing and Operations at Eventfaqs Media Pvt Ltd
May 1, 2017 - July 1, 2018
Marketing lead for WOW Awards & Convention Asia 2018, driving a 15% rise in event attendance. Led The Experiential Planner Expo (EPEX) at WOW Awards, with a 25% growth in exhibitor participation. Planned and managed the four-city Experiential Planner MICE & Weddings project and built partnerships with global tourism boards, expanding the client base to destinations such as Barcelona, Vienna, Malta, and Dubai.
Account Manager (Apple) at TBWA / Media Arts Lab
February 1, 2015 - April 1, 2017
Oversaw end-to-end iPhone 6s and 7 campaigns across 8 cities, contributing to a Cannes World Gallery Campaign win in 2015. Built relationships with media partners and negotiated media buying, achieving a 15% reduction in campaign costs.
Account Executive at Indigo Consulting
August 1, 2013 - January 1, 2015
Coordinated with HDFC Bank campaign managers to enhance cross-channel visibility by 25%, managed direct marketing initiatives, and supervised website design and SEO activities.
Account Executive at Agency Digi
October 1, 2012 - July 1, 2013
Developed digital communication strategies that increased Facebook page likes and traffic by 25% and improved online visibility across key accounts by 20%.
Account Manager & Marketing Manager at The Thought Partnership & Brands&Culture
September 1, 2024 - Present
Leading marketing strategy and execution for Brands&Culture, the flagship IP of The Thought Partnership. Responsibilities include brand marketing, content planning, speaker promotion, email campaigns, and event communications for Brands&Culture London 2024–2025. Manages end-to-end marketing and content partnerships for high-profile projects (e.g., IBTM World 2024 & 2025: Exceptional Experiences programme); co-creates strategic brand workshops (Global Banking & Markets with CUCU Creative); SXSW 2025 content and social amplification; collaborates with co-founders on campaign messaging, social storytelling, and editorial planning; serves as primary account manager for cultural IPs and brand clients with cross-project stakeholder alignment.
Account Manager (Apple) at TBWA / Media Arts Lab (MAL)
February 1, 2015 - April 1, 2017
Oversaw end-to-end implementation of iPhone 6s and iPhone 7 campaigns across 8 cities. Contributed to the World Gallery Campaign (Cannes 2015 winner). Built strong relationships with media partners and led media buying negotiations, achieving a 15% reduction in campaign costs.

Education

Bachelor's in Media Studies (Specialisation - Advertising) at Symbiosis Institute of Media and Communication
January 1, 2009 - January 1, 2012
Bachelors in Media Studies (Specialisation - Advertising) at Symbiosis Institute of Media and Communication
January 1, 2009 - January 1, 2012

Qualifications

Mica Advance Certificate in Digital Marketing and Communication (Brand, Paid/ Performance, SEO, Content, DRIP marketing)
January 11, 2030 - January 5, 2026
Certified Scrum Master
January 11, 2030 - January 5, 2026
Google Analytics Certification (Advanced / GA4)
January 11, 2030 - January 5, 2026
MICA Advance Certificate in Digital marketing and Communication (Brand, Paid/ Performance, SEO, Content, DRIP marketing)
January 11, 2030 - January 5, 2026
Certified Scrum Master
January 11, 2030 - January 5, 2026
Google Advanced Google Analytics
January 11, 2030 - January 5, 2026

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Other, Travel & Hospitality