I have 15+ years background in consumer products as a packaging designer, with an expertise in branding design and development.

Diana Word

I have 15+ years background in consumer products as a packaging designer, with an expertise in branding design and development.

Available to hire

I have 15+ years background in consumer products as a packaging designer, with an expertise in branding design and development.

Work Experience

Senior Packaging Designer, Bratz & New IP at MGA Entertainment Inc.
August 1, 2022 - January 1, 2026
Lead Design on Bratz. Developed high-quality packaging and branding assets for multiple franchises. Preformed pre and post production responsibilities of all packages. Provided guidance on branding materials, style guides for print and digital use. Maintained a regular correspondence with co-parts around the globe via email and conference call meetings.
Associate Packaging Design Manager, Disney Parks, Experiences & Product at The Walt Disney Company
December 1, 2021 - August 1, 2022
Lead Design of several franchise branding guides for global licensing and multiple in-house properties across all demographics. Responsible for creating and presenting concept art. Supported licensees and production artist with art direction.
Packaging Designer, The Disney Stores at The Walt Disney Company
October 1, 2016 - December 1, 2021
Lead Design on multiple properties ranging from generic to high-end limited edition design. Develop concept art and design for presentation needs on a weekly basis. Strong grasp of brand identity, re-branding and co-branding.
Temporary Production Artist, The Disney Stores at The Walt Disney Company
April 1, 2016 - October 1, 2016
Accountable for line looks and production of final mechanical art 4 quarters out of the year. Research and development of up-to-date trends.
Sr Designer, Creative Services at Jakks Pacific Inc.
April 1, 2015 - April 1, 2016
Lead Designer for 2 Girl Brand Properties. Provide art direction, training and leadership for team members and Jr. Designers. Manage and traffic internal and external projects. Collaborate with Marketing team to ensure proper product display and clear communication. Create concepts and assets for product/line pitches and milestone meetings with DCPI such as CA and EA. Work with DCP team to ensure timely approvals and OPA submissions on a bi-weekly basis. Showroom concept, design, and installation. Cast talent and direct photoshoots.
Designer, Creative Services at Jakks Pacific Inc.
March 1, 2014 - April 1, 2015
Lead Package Designer for Role Play on #1 Girls Brand Property. Traveled to Bentonville to execute showroom set up for Walmart. Support product design team with branding assets (power point templates, L-boards or digital assets).
Jr Designer, Creative Services at Jakks Pacific Inc.
September 1, 2011 - March 1, 2014
Package design and production. Showroom installation.
DESIGN - FREELANCE at Freelance
July 1, 2009 - Present
Logo and Brand Identity for various clientele.

Education

BS Graphic Design at The Art Institute of California: Inland Empire
January 11, 2030 - March 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail