I am a creative leader blending strategy, branding and product design to drive growth for startups, SMEs, and corporations. As Founder & Creative Director at Melograno Consultancy, I lead strategic branding, packaging innovations, and end-to-end creative direction, while integrating AI-driven approaches to solve complex business challenges. With years of professional experience in graphic design and visual communication, complemented by leadership and project management skills, I am confident I possess the exact blend of creative excellence and strategic understanding you are seeking. My expertise is grounded in a very good knowledge of the Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects, Acrobat, Figma) My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Diana Goudian

PRO

I am a creative leader blending strategy, branding and product design to drive growth for startups, SMEs, and corporations. As Founder & Creative Director at Melograno Consultancy, I lead strategic branding, packaging innovations, and end-to-end creative direction, while integrating AI-driven approaches to solve complex business challenges. With years of professional experience in graphic design and visual communication, complemented by leadership and project management skills, I am confident I possess the exact blend of creative excellence and strategic understanding you are seeking. My expertise is grounded in a very good knowledge of the Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects, Acrobat, Figma) My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

I am a creative leader blending strategy, branding and product design to drive growth for startups, SMEs, and corporations. As Founder & Creative Director at Melograno Consultancy, I lead strategic branding, packaging innovations, and end-to-end creative direction, while integrating AI-driven approaches to solve complex business challenges.

With years of professional experience in graphic design and visual communication, complemented by leadership and project management skills, I am confident I possess the exact blend of creative excellence and strategic understanding you are seeking.
My expertise is grounded in a very good knowledge of the Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects, Acrobat, Figma)

My Portfolio: Website not available. Sign in: https://www.twine.net/signup

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Skills

Experience Level

Letterhead
Expert
Infographic
Expert
Banner
Expert
Branding
Expert
Brochure
Expert
Business Card
Expert
Greetings Card
Expert
Email Design
Expert
Freelance Gig
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Logo
Expert
Microsoft Office
Expert
Illustration
Expert
UI
Expert
Figma
Expert
Adobe XD
Expert
3D Design
Expert
Social Media Design
Expert
ChatGPT
Intermediate
Animation
Intermediate
Midjourney
Intermediate
Copywriting
Intermediate
App Design
Intermediate
AI Images
Intermediate
Product Design
Intermediate
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Language

English
Fluent
Arabic
Fluent
Swedish
Intermediate
Italian
Intermediate
French
Intermediate

Work Experience

Founder & Creative Director at Melograno Consultancy
May 1, 2025 - November 1, 2027
Driving innovation and growth for startups, SMEs, and corporations through strategic creativity and innovation methods. Strategic Branding , packaging and food packaging Creative Direction & Design End-to-End Project Leadership & communication strategies Business Innovation & AI Integration Team Empowerment & Training Coordination and design workshops
Innovation & Operations Manager at Kama Local Gourmet
November 1, 2019 - June 30, 2021
Directed 30+ employees across production, R&D, and supply chain, aligning teams with KPIs. Operational Efficiency & Cost Savings; Boosted profitability by 20% via supply chain optimization, waste reduction. Procurement & supply chain management, verify vendors & suppliers, logistics, planning, purchasing within FMCG. Implemented ERP system & customization, improving operational efficiency by 50%. End-to-End Project & Production Management: ensuring compliance with JFDA and ISO 22000. Product & Packaging Innovation; Launching new SKUs annually and driving revenue growth. Built and maintained project timelines and tasks, defined budgets, KPIs, and progress reporting Worked closely with clients and stakeholder collaboration and communications.
Art Director & Project Manager at Kama Local Gourmet
September 1, 2015 - October 31, 2019
Drove a 20% increase in client acquisition & engagement through high-impact visual branding and packaging. Built and led a creative team of 3 designers, improving workflow efficiency and fostering a culture of innovation. Developed and enforced brand guidelines, ensuring cohesive identity across 20 product lines and projects. Pioneered sustainable packaging solutions, reducing environmental impact, and increasing customer satisfaction. Managed end-to-end packaging design for CPG, working with food-grade materials (paper, glass, plastic, flexible films). Streamlined vendor collaborations which cut production lead times and reduce costs by 15%. B2B and B2C client management and clear communication with stakeholders during projects, to increase satisfaction.
Junior Art Director at Rubicon Group Holding
May 1, 2013 - April 30, 2015
Collaborated with cross-functional teams to deliver innovative design solutions, meeting client objectives and deadlines. Produced high-quality designs using Adobe Creative Suite, ensuring alignment with brand standards. Translated client visions into successful designs, leading to repeat collaborations or account expansions. Mastered Adobe Creative Suite to produce high impact visuals and using AI tools. Collaborated with 2D/3D teams on modeling, textures, and animations; enhancing project depth and quality for international and local projects. Led project teams and mentored junior designers in branding best practices and improving team output consistency.
Graphic Designer at Rubicon Group Holding
April 1, 2007 - April 30, 2013
Designed and developed creative concepts for internal and external projects, including branding and web design. Led design efforts for E-health and E-learning projects, delivering user-centric and visually compelling solutions. Conducted design research to inform concept creation and ensure alignment with project goals. Oversaw booklet design, website development, and in-house design projects, maintaining high-quality standards. Played a key role in concept creation and branding initiatives, contributing to the company’s creative vision.

Education

Master's in Science: Innovation and Design at Mälardalens University
August 29, 2022 - June 14, 2024
Bachelor's of Arts: Graphic design at Philadelphia University
September 28, 2003 - February 14, 2007

Qualifications

ISO 22000:2019 Lead Auditor
January 11, 2030 - November 9, 2025

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Other, Professional Services, Education, Non-Profit Organization, Manufacturing
    uniE621 Personal Branding
    This project goes beyond visual aesthetics to forge a complete brand identity. We're crafting a compelling narrative, defining a core voice, and establishing an emotional connection with your audience. The goal is to build a brand that's not just seen, but felt and remembered.…
    uniE621 Project Catalogue
    Branding and promotional materials for an EU Project based in Sweden. The project work included communication strategies and reporting as well as preparing materials for events (posters, rollup banner, flyers, booklet..etc). In this project adobe tools were used, Illustrator, Photoshop, and Indesign.…
    uniE621 Packaging Concept
    This concept presents a contemporary packaging system for a new dairy brand, "Haleeb" which means "Milk" in Arabic. Executed in Adobe Illustrator for vector assets and logo creation, and Adobe Photoshop for texturing and final mockups. The design strategy focuses on evoking freshness and natural quality through a refined color scheme of cool blue and crisp white. A central component is a versatile bilingual logo that ensures clear market communication. The custom typography is clean and approachable, enhancing legibility. To add a unique brand signature, a subtle cow-print pattern is thoughtfully incorporated into the design, providing texture and brand recognition without being overtly literal.…
    uniE621 Branding & Stationery
    Branding my own consultancy was my most challenging project. Creating a personal brand is inherently more difficult than developing one for a client, as it requires a greater degree of introspection and objectivity. Furthermore, as a designer, I find the process to be continuously evolving, with a constant drive for refinement and development.…
    uniE621 Portfolio on Behance
    Check my full portfolio here: https://www.behance.net/dianagoudian85…