I am a creative professional with a passion for content creation and digital marketing. I enjoy building compelling visuals and experiences using tools like Canva, Figma, Photoshop, and Adobe Illustrator; I also craft video content, illustrations, and social media assets. I have a strong background in web design with a focus on UX/UI and CRO, complemented by data analysis using Google Analytics to inform decisions and optimize user experiences. In my work, I combine strategic thinking with hands-on execution to drive growth across e-commerce and brand-building initiatives. In addition to creative production, I lead data-driven optimization efforts, develop marketing strategies, and translate insights into actionable improvements for websites and campaigns.

Ionita Diana Andreea

I am a creative professional with a passion for content creation and digital marketing. I enjoy building compelling visuals and experiences using tools like Canva, Figma, Photoshop, and Adobe Illustrator; I also craft video content, illustrations, and social media assets. I have a strong background in web design with a focus on UX/UI and CRO, complemented by data analysis using Google Analytics to inform decisions and optimize user experiences. In my work, I combine strategic thinking with hands-on execution to drive growth across e-commerce and brand-building initiatives. In addition to creative production, I lead data-driven optimization efforts, develop marketing strategies, and translate insights into actionable improvements for websites and campaigns.

Available to hire

I am a creative professional with a passion for content creation and digital marketing. I enjoy building compelling visuals and experiences using tools like Canva, Figma, Photoshop, and Adobe Illustrator; I also craft video content, illustrations, and social media assets. I have a strong background in web design with a focus on UX/UI and CRO, complemented by data analysis using Google Analytics to inform decisions and optimize user experiences. In my work, I combine strategic thinking with hands-on execution to drive growth across e-commerce and brand-building initiatives.

In addition to creative production, I lead data-driven optimization efforts, develop marketing strategies, and translate insights into actionable improvements for websites and campaigns.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced

Work Experience

Co-Founder at VENUSKIN Beauty
January 1, 2024 - Present
Developed and implemented VENUSKIN, a luxe beauty brand, from the ground up. Established and constructed the Shopify website with a focus on UX/UI to maximize user flow and conversions. Created all visual content, creatives, and marketing videos with strong brand consistency and high interaction. Managed and optimized Meta Ads campaigns from traffic to direct sales, achieving profitable outcomes in the initial launch month. Created and executed a social media strategy positioning VENUSKIN as an innovative presence in the Romanian beauty landscape. Carried out CRO tactics, testing and optimizing various sections of the website and ad funnels for maximum performance. Handled all business aspects single-handedly, from inventory and customer management to scaling techniques.
Marketing Specialist at Ogooga
May 1, 2024 - Present
Managed blog pages, wrote and structured content across topics; WordPress and Shopify sites personalized, with improved loading speeds and enhanced user experience, leading to increased engagement and retention.
Content / SEO Specialist at Quixel Digital Solutions
December 31, 2021 - October 1, 2025
Produced engaging content for clients’ advertising channels and managed web content. Wrote blog articles and website copy, implemented brand guidelines, and conducted SEO. Created and optimized content across multiple industries; contributed to organic traffic growth and improved search visibility.
Co-founder at VENUSKIN Beauty
January 1, 2024 - Present
Developed and implemented VENUSKIN a luxury beauty brand. Built a ground-up e-commerce deployment; established and constructed the Shopify website with a focus on UX/UI to maximize user flow and conversions. Created all visual content, creatives, and marketing videos ensuring strong brand consistency. Managed Meta Ads campaigns from awareness to direct sales, achieving profitable outcomes in the initial launch month. Executed a social media strategy that positioned VENUSKIN as an innovative product in the Romanian beauty market. Implemented CRO tactics, testing and optimizing various website sections and ad funnels for peak performance. Handled all business aspects from inventory and customer management to scaling techniques.
Marketing Specialist at Ogooga
May 1, 2024 - Present
Marketing Specialist responsible for managing blog pages, writing and structuring content across topics, and developing WordPress-based pages. Implemented SEO strategies and created marketing visuals to improve engagement and conversions. Worked on CRO and content strategy to support growth.
Freelance Digital Marketer at Freelance
January 1, 2024 - October 1, 2025
Provided freelance digital marketing services across diverse industries, including content creation, website optimization, and social media management. Built analytics-driven campaigns, improved SEO, and enhanced UX/UI for better user experience. Managed client communications and project delivery.

Education

Bachelor of Geography - Hydrology and Meteorology at University of Bucharest
January 11, 2030 - October 1, 2025
Master of Geography - Climatology and Water Resources at University of Bucharest
October 1, 2022 - July 10, 2025

Qualifications

Digital Marketing Courses
February 15, 2025 - February 27, 2025

Industry Experience

Software & Internet, Media & Entertainment, Retail, Education, Professional Services