Available to hire
I’m Diana Picariello, a dynamic Creative Director and Digital Strategist who blends leadership with data-driven insights to drive growth. With more than a decade of experience, I partner with executive teams to shape cross-channel brand narratives and experiences that resonate online and in-store. I thrive on mentoring diverse creative teams, embracing emerging tech, and delivering pixel-perfect work that moves KPI targets.
From Fortune 500 collaborations to innovative startups, I champion cohesive design systems, scalable processes, and thoughtful user experiences. I believe in the power of collaboration across marketing, product, and tech to accelerate launches and deliver measurable impact, while nurturing talent and contributing to the broader creative community.
Skills
Experience Level
Expert
Language
English
Advanced
Work Experience
SVP, Brand, Product & Creative Operations; Creative Director; Senior Creative Manager at Lucidity Lights / Brilli Wellness
September 1, 2025 - September 1, 2025Recruited, managed, and mentored a cross-disciplinary team of seven while overseeing the full creative and digital marketing function for five brands delivering $24M in annual revenue. Executed digital content and design for web, social media, digital marketing, and retail channels for Brilli Wellness Lighting, a $90M-funded health and wellness startup, earning press coverage from Forbes and Fast Company. Established SOPs and workflows that accelerated product launches. Led remote collaboration and cross-functional partnerships to ensure cohesive brand stories, e.g., Fortune 50-level creative standards and a data-driven approach to customer acquisition and engagement.
Interactive Designer at Joss & Main
September 1, 2014 - September 1, 2014Led interactive design initiatives for Boston-based e-commerce brand experiences; collaborated with product and marketing to improve UI/UX and drive customer engagement; grew the email subscriber list to over 6 million through on-brand email design and testing.
Senior Web Designer at Crabtree & Evelyn
November 1, 2013 - November 1, 2013Developed and implemented web design systems, front-end layouts, and responsive experiences for a multi-channel brand; collaborated with marketing and product teams to deliver campaigns and e-commerce experiences.
Web Designer at Vertex Pharmaceuticals
March 1, 2016 - March 1, 2016Designed digital assets and web interfaces across multiple product teams; contributed to branding, intranet, and external marketing channels; participated in cross-functional design reviews and usability testing.
Web Designer at Vertex Pharmaceuticals
August 1, 2016 - August 1, 2016Continued web design responsibilities with increasing scope across internal platforms and external campaigns; aided in maintaining design systems and accessibility standards.
Web Designer at Vertex Pharmaceuticals
August 1, 2017 - August 1, 2017Contributed to digital campaigns and site redesigns across multiple product lines; collaborated with marketing to ensure consistent brand experience.
Web Designer at Vertex Pharmaceuticals
November 1, 2018 - November 1, 2018Led design efforts for clinical and marketing assets; supported intranet and external sites with responsive layouts and content updates.
Web Designer at Vertex Pharmaceuticals
September 1, 2019 - September 1, 2019Maintained digital assets and contributed to campaigns; joined as part of multi-year design rotation across teams.
Web Designer at Vertex Pharmaceuticals
July 1, 2020 - July 1, 2020Rejoined as part of ongoing digital design support for marketing and corporate communications.
Web Designer at Vertex Pharmaceuticals
January 1, 2022 - January 1, 2022Continued responsibilities with focus on scalable, accessible web experiences; collaborated with cross-functional partners.
Web Designer at Vertex Pharmaceuticals
August 1, 2022 - August 1, 2022Provided design support for product launches and marketing campaigns; contributed to design system upkeep and user experience improvements.
Education
Bachelor of Arts in Psychology at Stonehill College
January 1, 2001 - December 31, 2005Web & Graphic Design Certification at Boston University
January 1, 2006 - December 31, 2008Qualifications
Bachelor of Arts in Psychology
January 1, 2001 - December 31, 2005Web & Graphic Design Certification
January 1, 2006 - December 31, 2008Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Other
Skills
Experience Level
Expert
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