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Bilingual Brand Growth Specialist & Marketing Strategist with 8+ years of international experience driving sustainable brand growth through content-led, UX-centric digital campaigns. I work at the intersection of content strategy, user experience, and digital marketing to help brands improve visibility, engagement, and conversion. My background in UX-informed design, social media strategy, and community-driven campaigns allows me to deliver practical, data-driven solutions tailored to diverse and multicultural audiences…Bilingual Brand Growth Specialist & Marketing Strategist with 8+ years of international experience driving sustainable brand growth through content-led, UX-centric digital campaigns. I work at the intersection of content strategy, user experience, and digital marketing to help brands improve visibility, engagement, and conversion. My background in UX-informed design, social media strategy, and community-driven campaigns allows me to deliver practical, data-driven solutions tailored to diverse and multicultural audiences

Diana Sanchez

UX Designer, Content Strategist, Digital Marketer, +4

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Bilingual Brand Growth Specialist & Marketing Strategist with 8+ years of international experience driving sustainable brand growth through content-led, UX-centric digital campaigns. I work at the intersection of content strategy, user experience, and digital marketing to help brands improve visibility, engagement, and conversion. My background in UX-informed design, social media strategy, and community-driven campaigns allows me to deliver practical, data-driven solutions tailored to diverse and multicultural audiences…Bilingual Brand Growth Specialist & Marketing Strategist with 8+ years of international experience driving sustainable brand growth through content-led, UX-centric digital campaigns. I work at the intersection of content strategy, user experience, and digital marketing to help brands improve visibility, engagement, and conversion. My background in UX-informed design, social media strategy, and community-driven campaigns allows me to deliver practical, data-driven solutions tailored to diverse and multicultural audiences

Available to hire

Bilingual Brand Growth Specialist & Marketing Strategist with 8+ years of international experience driving sustainable brand growth through content-led, UX-centric digital campaigns.

I work at the intersection of content strategy, user experience, and digital marketing to help brands improve visibility, engagement, and conversion.

My background in UX-informed design, social media strategy, and community-driven campaigns allows me to deliver practical, data-driven solutions tailored to diverse and multicultural audiences

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Brand Growth Specialist at ACF Football Academy Australia

April 1, 2020 - June 1, 2025

Delivers short-term brand growth and content strategy projects for businesses across Australia, Colombia and the US. Supporting UX-informed content, digital campaigns, and social media optimization. Collaborating with clients on campaign execution, audience growth, and brand positioning.

Brand Growth Specialist at Independent Projects (Marketing & Digital Consulting)

July 1, 2015 - Present

Marketing & Digital Consulting; end-to-end brand growth, content strategy, and digital campaigns for clients in Australia, Colombia, and the USA.

Marketing & Communications Officer (LATAM) at Expert Education & Visa Services

May 1, 2023 - September 1, 2024

Marketing & Communications for LATAM region; lead generation and campaigns; education visa services.

Brand Designer & Marketing Assistant at Autocars Ingeniería S.A.S.

January 1, 2018 - December 1, 2019

Managed daily social media content across Instagram and Facebook; online customer interactions; created digital promotional assets including Uber Eats and DoorDash.

Marketing & Digital Strategy Specialist at Falcon Media Agency

February 1, 2021 - November 1, 2022

Coordinated high-profile VIP corporate events across NY and NJ; supported logistics; social media content and campaigns.

Intern – Communications & Events at J&J Events

September 1, 2017 - December 1, 2017

Delivered digital marketing, content strategy and website projects for international clients; led UX content planning and social strategy.

Social Media Marketing at Australian Pacific College

January 1, 2021 - Present

Delivered social media marketing for educational campaigns; coordination with marketing team.

Brand Designer & Marketing Assistant at Auto Cars Ingeniería S.A.S

January 1, 2018 - December 31, 2019

Managed daily social media content across Instagram and Facebook; aligned with promotions and business goals. Handled online customer interactions, reviews, and brand communication during high-pressure pandemic periods. Designed digital promotional assets for delivery platforms including Uber Eats and DoorDash.

Community & Content Specialist at Da Guido 365

January 1, 2020 - January 31, 2021

Delivered brand and digital marketing strategies for clients across entertainment and fashion sectors. Coordinated cross-functional teams (design, video, strategy) to deliver campaigns on time and on brief.

Brand Growth Specialist at Falcon Media Agency

February 1, 2021 - November 30, 2022

Supported cross coordination of high-profile VIP and corporate events across NYC and New Jersey. Assisted with logistics, vendor coordination, guest lists, and on-site execution.

Communications & Events Assistant (Internship) at J&J Events

September 1, 2017 - December 31, 2017

Delivered digital marketing, content strategy, and website projects for international clients across Australia, LATAM, Europe, and the US. Led UX-informed content planning, social media strategy, and digital optimization initiatives.

Marketing & Digital Strategy Consultant at Marketing & Digital Strategy Consultants (Remote)

November 1, 2022 - April 30, 2023

Provided international marketing and digital strategy support for clients across LATAM, Australia, and the US; focused on content strategy, campaigns, and UX-led optimization.

Brand Growth Specialist at Independent Projects

July 1, 2025 - Present

Led end-to-end brand growth initiatives; coordinated content strategy, campaigns, and client engagement across Australia, Colombia, and the USA; planned and executed campaigns for multiple clients.