I studied to degree level and built a strong career in Travel and Tourism before becoming a stay-at-home parent. During that time I developed skills in social media and digital marketing, starting with a small family blog that grew into content creation on Instagram, with my daughter as the star and me behind the scenes managing the page. I’ve worked with brands such as Microscooters, Character Toys, Piccadilly Press and Childs Farm.
As a Content Creator on Instagram, I have produced over 400 posts including video reels and photo grids, growing the account from 0 to over 10K followers. I handle collaboration inquiries, administration, and invoicing for paid partnerships. I track collaborations, payments and briefs in Excel, use influencer outreach platforms, and ensure I follow briefs and deadlines. I shoot photos and videos, edit with You Cut, Pic Art and Canva, and I am comfortable with Instagram, Facebook and TikTok. I also run competitions and have learned ASA rules for fair draws; this work has sharpened my eye for engaging content and brand storytelling.
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