Hi, I’m Dian Savitrie. I’m a consumer qualitative researcher with extensive experience in B2C and B2B marketing, backed by an MSc in Strategic Marketing and Consulting from the University of Birmingham. I help brands uncover actionable consumer insights through ethnography, diary studies, focus groups, and in-depth interviews, translating complex data into strategic recommendations that align with business goals.
Over the years I’ve collaborated with global market research agencies such as Nielsen, Kantar, and Ipsos Mori and worked with major brands like Unilever, Tesco, and Samsung. I’m known for strong communication, collaborative teamwork, and a passion for user-centered research that informs product development and marketing strategy.
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