Hi, I’m Dian Savitrie. I’m a consumer qualitative researcher with extensive experience in B2C and B2B marketing, backed by an MSc in Strategic Marketing and Consulting from the University of Birmingham. I help brands uncover actionable consumer insights through ethnography, diary studies, focus groups, and in-depth interviews, translating complex data into strategic recommendations that align with business goals. Over the years I’ve collaborated with global market research agencies such as Nielsen, Kantar, and Ipsos Mori and worked with major brands like Unilever, Tesco, and Samsung. I’m known for strong communication, collaborative teamwork, and a passion for user-centered research that informs product development and marketing strategy.

Dian Savitrie

Hi, I’m Dian Savitrie. I’m a consumer qualitative researcher with extensive experience in B2C and B2B marketing, backed by an MSc in Strategic Marketing and Consulting from the University of Birmingham. I help brands uncover actionable consumer insights through ethnography, diary studies, focus groups, and in-depth interviews, translating complex data into strategic recommendations that align with business goals. Over the years I’ve collaborated with global market research agencies such as Nielsen, Kantar, and Ipsos Mori and worked with major brands like Unilever, Tesco, and Samsung. I’m known for strong communication, collaborative teamwork, and a passion for user-centered research that informs product development and marketing strategy.

Available to hire

Hi, I’m Dian Savitrie. I’m a consumer qualitative researcher with extensive experience in B2C and B2B marketing, backed by an MSc in Strategic Marketing and Consulting from the University of Birmingham. I help brands uncover actionable consumer insights through ethnography, diary studies, focus groups, and in-depth interviews, translating complex data into strategic recommendations that align with business goals.

Over the years I’ve collaborated with global market research agencies such as Nielsen, Kantar, and Ipsos Mori and worked with major brands like Unilever, Tesco, and Samsung. I’m known for strong communication, collaborative teamwork, and a passion for user-centered research that informs product development and marketing strategy.

See more

Language

English
Fluent

Work Experience

Project Based Qualitative Market Researcher
December 1, 2013 - November 26, 2025
Specialized in delivering qualitative research services for projects targeting the Indonesian market, utilizing methods such as telephone interviews (CATI), translation and transcription, qualitative content analysis, and desk research. Authored detailed reports in MS Word and PowerPoint to present insights succinctly; supported market intelligence with desk research and synthesized findings into strategic recommendations.
PR & Content Marketing Intern at Business Accent PR
November 1, 2013 - November 1, 2013
Supported clients by integrating PR and content creation with qualitative research insights, enhancing industry conversations and strategic positioning. Collaborated with clients to interpret industry news, shaping strategic responses. Produced infographics for press releases to boost media engagement. Used tools like Vocus and Hootsuite for real-time content updates and conducted mystery shopping research.
Independent researcher
August 31, 2013 - August 31, 2013
Led key projects with global brands to uncover consumer insights using methods such as accompanied shopping, diary analysis, and online focus groups. Worked with brands like Samsung and Coca-Cola to tailor marketing messages and inform strategy.
Freelancer at IAMCO Consulting Firm
January 31, 2011 - January 31, 2011
Led international market research projects in the Indonesian market for sectors including oil, gas, and confectionery. Conducted desk research and expert interviews in Indonesian and English, compiling market intelligence reports for B2B clients.
Client Service Executive at The AC Nielsen Company, Indonesia
September 30, 2010 - September 30, 2010
Managed qualitative research projects from client meetings and proposals to execution and presentation. Led a new product development study for a major network provider using ethnography and focus groups to identify features; conducted a multi-phase study for a global FMCG company to evaluate a water filter device, culminating in a product launch.
Research Executive at TNS Indonesia
September 30, 2009 - September 30, 2009
Managed large-scale national projects and international collaborations. Conducted in-depth interviews with medical experts for a meningitis vaccination study and led ethnographic research and ideation workshops for a nutrition company.
Junior Research Executive at Research International Indonesia
March 31, 2009 - March 31, 2009
Developed foundational skills in moderating focus groups and conducting in-depth interviews. Managed projects across confectionery, personal care, and telecommunications, culminating in a promotion to Project Manager.

Education

S.E (Bachelor of Economic) in Marketing Management at University of Indonesia
January 1, 2004 - January 1, 2008
MSc Strategic Marketing and Consulting at University of Birmingham
January 1, 2010 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet