Salewa | Packaging line

For the rebranding of the most iconic and historic brand of the Oberlap Group, the task was to find a new graphics language for the Salewa packaging line and also for transversal applications, in line with the new visual identity created by Pascher + Heinz, but which nevertheless evolved in something more eye-catching on the packaging. Vibrations, fillings that are not full, something that would also allow different applications that could go beyond packaging, a transversal graphic language.