Luiz Diego Rodrigues Alves

Performance and Acquisition Specialist, focused on strategic media planning and tactical allocation of multi-channel budgets (Search, Social, Programmatic). My role involves building high-impact digital strategies, ensuring sustainable ROI and measurable growth for B2B and B2C brands, with an emphasis on converting performance analyses into action plans.

Results-Oriented:

• Proven Results: Leadership in optimizing multi-channel campaigns, increasing brand reach by up to 20% and achieving ROI improvements of up to 30%.

• Data Management: Proficiency in Google Analytics 4 (GA4) and Looker Studio, using funnel analysis and A/B testing to consistently optimize ROI targets by 20%.

• Governance: Responsible for standardizing taxonomies and reporting structures, increasing tracking accuracy by 50% and ensuring data-driven decision-making for stakeholders.

I seek to combine a strong strategic vision with the ability to execute, in order to contribute to high-impact projects, focusing on scalability and brand purpose.