I'm Diego Soryandana. I started my career in advertising as a TVC producer and was drawn into directing by clients who wanted my photographic eye on the small screen. Since 2011 I have been directing TVCs for a wide range of brands and campaigns, from Toyota and LG to Go-Jek, Dancow, Sunsilk, and Mayora, always focusing on visually compelling storytelling that sells. My pre-visualization toolkit is as important as the final cut: I work with detailed 3D storyboards, visual animatics, and precise shot planning, then back it up with strong post-production skills to deliver dramatic, cinematic pieces on tight timelines. I am known for clear communication with clients and crews and for capturing images that speak without words.

Diego Soryandana

I'm Diego Soryandana. I started my career in advertising as a TVC producer and was drawn into directing by clients who wanted my photographic eye on the small screen. Since 2011 I have been directing TVCs for a wide range of brands and campaigns, from Toyota and LG to Go-Jek, Dancow, Sunsilk, and Mayora, always focusing on visually compelling storytelling that sells. My pre-visualization toolkit is as important as the final cut: I work with detailed 3D storyboards, visual animatics, and precise shot planning, then back it up with strong post-production skills to deliver dramatic, cinematic pieces on tight timelines. I am known for clear communication with clients and crews and for capturing images that speak without words.

Available to hire

I’m Diego Soryandana. I started my career in advertising as a TVC producer and was drawn into directing by clients who wanted my photographic eye on the small screen. Since 2011 I have been directing TVCs for a wide range of brands and campaigns, from Toyota and LG to Go-Jek, Dancow, Sunsilk, and Mayora, always focusing on visually compelling storytelling that sells.

My pre-visualization toolkit is as important as the final cut: I work with detailed 3D storyboards, visual animatics, and precise shot planning, then back it up with strong post-production skills to deliver dramatic, cinematic pieces on tight timelines. I am known for clear communication with clients and crews and for capturing images that speak without words.

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Work Experience

TVC Director at Independent / Various Clients
January 1, 2011 - Present
Directing TV commercials for a wide range of brands, leveraging a photographer's eye and storytelling to deliver cinematic, high-impact campaigns. Experienced across pre-visualization, live-action production, and post-production, with a reputation for strong communication and creative problem solving.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet