I'm an Italian senior fashion designer and HR/fashion scouting consultant based in Bologna. I lead co-creative direction, design development, and production for womenswear and genderless collections, with a strong focus on materials, color, and supplier coordination to bring concepts to production. I specialize in total-look development across jersey, woven fabrics and accessories, driving innovative design from concept to market. Throughout my career I have guided startups and major houses alike, from launching Opificio Neirami and Iulia Barton to collaborating with MARNI and Max Mara; I also mentor talent through HR scouting, training and education initiatives. I’m passionate about inclusive fashion and translating creative ideas into commercially successful products.

Diego Salerno

I'm an Italian senior fashion designer and HR/fashion scouting consultant based in Bologna. I lead co-creative direction, design development, and production for womenswear and genderless collections, with a strong focus on materials, color, and supplier coordination to bring concepts to production. I specialize in total-look development across jersey, woven fabrics and accessories, driving innovative design from concept to market. Throughout my career I have guided startups and major houses alike, from launching Opificio Neirami and Iulia Barton to collaborating with MARNI and Max Mara; I also mentor talent through HR scouting, training and education initiatives. I’m passionate about inclusive fashion and translating creative ideas into commercially successful products.

Available to hire

I’m an Italian senior fashion designer and HR/fashion scouting consultant based in Bologna. I lead co-creative direction, design development, and production for womenswear and genderless collections, with a strong focus on materials, color, and supplier coordination to bring concepts to production. I specialize in total-look development across jersey, woven fabrics and accessories, driving innovative design from concept to market.

Throughout my career I have guided startups and major houses alike, from launching Opificio Neirami and Iulia Barton to collaborating with MARNI and Max Mara; I also mentor talent through HR scouting, training and education initiatives. I’m passionate about inclusive fashion and translating creative ideas into commercially successful products.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Co-Art Director and Head Designer at Opificio Neirami
January 1, 2024 - Present
Co-creative direction and head design/development of new label womenswear and genderless collections; research, design of collection, materials and colors; coordination/development of the collection with suppliers; design development of total look for jersey and woven fabrics; design, research and product development of accessories.
Co-Art Director and Head Designer at Iulia Barton
January 1, 2022 - December 31, 2023
Co-creative direction and head design/development of collection, startup launch, creation of communication contents and direction of collection presentation; genderless collections; research, design of collection, materials research, colors research and coordination/development of the collection with suppliers; design development of product: total look (woven) and Jersey; design, research and product development of accessories.
HR & Fashion Scouting Consultant - Design Specialist at Max Mara Fashion Group
January 1, 2019 - Present
Recruiting fashion designers and product developers; fashion scouting of fashion talents; fashion design, communication and visual project management and coordination; training coordination and tutorship.
Fashion Designer - Consultant at Freelance
January 1, 2016 - January 1, 2022
Consulting for brands including Lucio Costa, Mundus Hub, Fabio Di Nicola, Studio Blue Design; research and design of women’s/men’s collections; total look (woven), knitwear, jersey; research, design and development of accessories (shoes, bags, small leather and fabric goods).
Junior Fashion Designer at Marni Group
January 1, 2015 - December 31, 2015
Design of womenswear collection (research, design sketches, development and implementation of Fashion Show ideas, participation in meeting product categories, fitting, backstage assistance).
Fashion Designer Assistant at Gentucca Bini
January 1, 2011 - January 1, 2012
Graphic design, project development and assistance; fashion designer; product assistance and development; sample presentation/sales.
Collaborator at Milan Fashion Week collaboration (IULIA BARTON Inclusive Fashion Industry)
January 1, 2018 - December 31, 2018
Participation in Milan Fashion Week 2018 presenting capsule collection 'Malum'.
Collaborator / Designer at London Fashion Week
January 1, 2017 - December 31, 2017
Participation in London Fashion Week presenting personal collection.
Collaborator at MCOLLECTIVE
March 1, 2017 - March 31, 2017
Project 'The First Time': presented capsule collection 'Feel’Onoff'.
Participant / Designer at Milan Fashion Graduate
June 1, 2016 - June 30, 2016
Participation presenting collection 'Feel’Onoff'.
Co-founder / Designer / Project Coordinator at B.LIVE
January 1, 2009 - January 1, 2013
Co-founded and collaborated on design projects; designer and project coordinator for clients including Magica Cleme Onlus, Coccinelle S.p.A., Max Mara Fashion Group; Vibram; Bocconi University, NABA, Corriere della Sera, etc.

Education

AFAM Bachelor degree - Academic Diploma in Fashion Design (110/110 Cum Laude) at IED - Istituto Europeo di Design Milano
January 1, 2013 - January 1, 2016
Diploma in Industrial Textile Expert, specialization in Innovative Textile Products at I.S.I.S CIPRIANO FACCHINETTI
January 1, 2007 - January 1, 2011
Short course in Fashion and Textile at UAL - University of the Arts London
January 1, 2012 - January 1, 2013
Teacher and Fashion Design Project Work Coordinator at ITS COSMO FOUNDATION
January 1, 2016 - January 1, 2019

Qualifications

Conde Nast Vogue America Scholarship
January 1, 2013 - June 4, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Other