Available to hire
Hi, I’m Dilmy Ranaweera, a Digital Marketing Specialist with 5+ years of experience driving brand growth through social media marketing, paid ads, influencer campaigns, and content strategy. I’ve helped brands across FMCG, hospitality, education, and lifestyle in Sri Lanka and the UAE.\n\nI excel at boosting engagement, generating leads, and improving ROI by aligning campaigns with brand goals, producing high-performing short-form videos, and collaborating with founders and marketing heads as a strategic growth partner.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager & Digital Marketing Consultant at Freelance
January 1, 2019 - PresentLed end-to-end digital marketing strategies for multiple brands across hospitality, FMCG, education, fitness, lifestyle, and services. Planned and executed organic and paid social media campaigns aligned with brand and business goals. Created high-performing short-form videos, reels, and branded content optimized for reach and engagement. Managed paid advertising campaigns for brand awareness, lead generation, and conversions using Meta Ads Manager. Analyzed campaign performance, audience behavior, and KPIs to optimize engagement, reach, and ROI. Advised clients on brand positioning, content direction, and digital growth strategies. Collaborated directly with founders, marketing heads, and business owners as a strategic marketing partner.
Digital Marketing Specialist at Governor's Camp (Pvt) Ltd
January 1, 2019 - PresentPlanned and executed digital campaigns aligned with sales targets. Increased brand reach and engagement through Instagram and Facebook campaigns. Coordinated with designers and content creators to maintain consistent brand messaging. Supported lead generation initiatives and tracked campaign performance using insights and analytics.
Management Assistant & Marketing Campaign Specialist at NSBM Green University
November 1, 2022 - July 31, 2023Worked on a marketing campaign for Global Youth Camp 2023.
Operations Analyst at Synergen Health LLC
April 1, 2021 - August 31, 2022Managing insurance collectibles for US-based health care professionals.
Social Media Manager & Digital Marketing Consultant (Freelance) at Freelance (Self-employed)
January 1, 2019 - PresentLed end-to-end digital marketing strategies for multiple brands across hospitality, FMCG, education, fitness, lifestyle, and services. Planned and executed organic and paid social media campaigns aligned with brand and business goals. Created high-performing short-form videos, reels, and branded content optimized for reach and engagement. Managed paid advertising campaigns for brand awareness, lead generation, and conversions using Meta Ads Manager. Analyzed campaign performance, audience behavior, and KPIs to optimize engagement, reach, and ROI. Advised clients on brand positioning, content direction, and digital growth strategies. Collaborated directly with founders, marketing heads, and business owners as a strategic marketing partner.
Education
BSc (Hons) International Management & Business at NSBM Green University (Plymouth University, UK)
March 1, 2017 - April 1, 2021Certificate Course in HRM at CIPM Sri Lanka
January 1, 2018 - December 25, 2025CIM Level 4 at Chartered Institute of Marketing
January 1, 2016 - January 1, 2017BSc (Hons) International Management & Business at NSBM Green University (Plymouth University, UK)
March 1, 2017 - April 1, 2021Certificate Course in HRM at CIPM Sri Lanka
January 1, 2018 - January 9, 2026CIM Level 4 at Chartered Institute of Marketing
January 1, 2016 - December 31, 2017Qualifications
CIM Level 4
January 1, 2016 - January 1, 2017Certificate Course in HRM
January 1, 2018 - December 25, 2025CIM Level 4
January 1, 2016 - December 31, 2017Certificate Course in HRM
January 1, 2018 - January 9, 2026Industry Experience
Travel & Hospitality, Education, Consumer Goods, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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