Hi, I’m Dina Mansour, a social media manager and content strategist with over ten years of experience helping B2B, SaaS, and consumer brands grow their online presence. I work hands-on with TikTok, Instagram, Pinterest, and Meta, creating content that feels natural, relevant, and up-to-date for each platform. I’m passionate about building engaging communities and connecting brands with their audiences through thoughtful storytelling and data-informed creativity. I blend creative judgment with testing, analytics, and A/B testing to boost engagement, generate quality leads, and build long-term communities—from early-stage accounts to audiences with more than 1.8 million followers. I collaborate with marketing and sales teams to align content with campaigns, launches, and lead goals, manage Meta Ads and iterate on creatives, and use AI tools for ideation, editing, visuals, and experimentation. I also build and maintain WordPress websites with a practical focus on UX, SEO, and conversion.

Dina Mansour

Hi, I’m Dina Mansour, a social media manager and content strategist with over ten years of experience helping B2B, SaaS, and consumer brands grow their online presence. I work hands-on with TikTok, Instagram, Pinterest, and Meta, creating content that feels natural, relevant, and up-to-date for each platform. I’m passionate about building engaging communities and connecting brands with their audiences through thoughtful storytelling and data-informed creativity. I blend creative judgment with testing, analytics, and A/B testing to boost engagement, generate quality leads, and build long-term communities—from early-stage accounts to audiences with more than 1.8 million followers. I collaborate with marketing and sales teams to align content with campaigns, launches, and lead goals, manage Meta Ads and iterate on creatives, and use AI tools for ideation, editing, visuals, and experimentation. I also build and maintain WordPress websites with a practical focus on UX, SEO, and conversion.

Available to hire

Hi, I’m Dina Mansour, a social media manager and content strategist with over ten years of experience helping B2B, SaaS, and consumer brands grow their online presence. I work hands-on with TikTok, Instagram, Pinterest, and Meta, creating content that feels natural, relevant, and up-to-date for each platform. I’m passionate about building engaging communities and connecting brands with their audiences through thoughtful storytelling and data-informed creativity.

I blend creative judgment with testing, analytics, and A/B testing to boost engagement, generate quality leads, and build long-term communities—from early-stage accounts to audiences with more than 1.8 million followers. I collaborate with marketing and sales teams to align content with campaigns, launches, and lead goals, manage Meta Ads and iterate on creatives, and use AI tools for ideation, editing, visuals, and experimentation. I also build and maintain WordPress websites with a practical focus on UX, SEO, and conversion.

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Language

English
Fluent
Arabic
Fluent
French
Intermediate
Swedish
Beginner

Work Experience

Marketing Specialist and Community Manager at Sault Studio
January 1, 2022 - Present
Develop tailored marketing strategies aligned with client objectives, enhancing audience engagement and conversion rates. Build and maintain WordPress websites optimized for UX, UI, and SEO to improve search rankings and visitor interaction. Design and execute cross-platform social media campaigns to expand brand reach, attract new customers, and encourage ongoing audience participation. Manage and grow social media accounts with over 1.8 million followers by creating consistent content schedules and fostering active community conversations. Use analytics tools including Google Analytics and Metricool to track KPIs, analyze audience behavior, and adjust campaigns for stronger conversion performance.
Regional Marketing Manager at Aritco
June 30, 2025 - August 20, 2025
Supported regional partners across Nordic and Northern Europe with tailored marketing assets and brand-consistent content. Managed high-conversion lead generation campaigns using Meta Ads and Google Ads, improving ROI. Organized exhibitions and events to enhance visibility and partner engagement. Coordinated PR initiatives aligned with strategic goals.
Community Manager at Massive Media
December 31, 2022 - August 20, 2025
Led long-term community engagement strategies that boosted active user participation. Managed VIP content creators to enhance content quality and retention. Produced competitor and market analysis reports to inform strategy. Oversaw crisis communications ensuring consistent brand messaging. Created app analysis and competitive presentations. Developed and implemented long-term community growth strategies, increasing user engagement and retention rates. Localized app content from English to Arabic, resulting in increased user retention and engagement.
Marketing and Communication Executive at Roda Hotels and Resorts
December 31, 2018 - August 20, 2025
Created and optimized social media and web content, boosting digital engagement metrics and click-through rates. Developed loyalty program initiatives to enhance customer retention. Managed press releases and media outreach.
Marketing Executive at Fairmont Hotels and Resorts
December 31, 2015 - August 20, 2025
Marketing Coordinator at B2B Investment and Real Estate
December 31, 2014 - August 20, 2025
Sustainability Coordinator at Lootah Group
December 31, 2012 - August 20, 2025
Growth & Performance Marketing at Sault Studio
January 1, 2022 - Present
Led integrated marketing campaigns focused on lead generation and pipeline growth; partnered with sales teams to improve lead quality, messaging, and campaign alignment; managed and optimized Meta and Google Ads with a focus on pipeline contribution and ROI; used analytics and AI tools to test, optimize, and improve campaign performance; built and optimized WordPress websites with a focus on conversion, user experience, and SEO performance; grew social media communities with over 1.8 million followers.
Community Manager at Massive Media
January 1, 2018 - December 31, 2022
Led community growth and engagement strategies for global mobile applications. Worked closely with product, marketing, and support teams to improve user experience. Managed content creators and ambassadors to drive retention and engagement. Used data and insights to inform content, campaigns, and community initiatives. Handled crisis communications and ensured a clear, consistent brand voice. Localized content from English to Arabic to support growth in key markets.
Marketing and Communications Executive at Roda Hotels and Resorts
January 1, 2016 - December 31, 2018
Supported digital marketing activities across social media and web. Worked with internal teams to improve guest engagement and loyalty initiatives. Coordinated press releases and media communications with external partners.
Marketing Executive at Fairmont Hotels and Resorts
January 1, 2014 - December 31, 2015
Marketing activities for hotel brand presence in Cairo, Egypt; focused on digital marketing campaigns and brand communications.
Marketing and Sustainability Coordinator at Lootah Group
January 1, 2010 - December 31, 2014
Coordinated marketing and sustainability initiatives; supported branding and communication efforts in Dubai, UAE.
Marketing and Social Media Manager at Sault Studio
January 1, 2022 - Present
Plan and run social media strategies across TikTok, Instagram, Pinterest, and Facebook; create short-form video and evergreen content shaped by trends and audience behavior; design content journeys to support engagement and lead generation; test formats, hooks, and captions using A/B testing and performance feedback; manage communities with a large following and align content with campaigns; oversee Meta Ads and iterate on creative assets; leverage AI tools for ideation, editing, visuals, and experimentation; build and maintain WordPress websites with UX, SEO, and conversion focus.
Marketing Executive at LootaH Group
January 1, 2010 - January 1, 2014
Marketing role supporting brand and communications across markets; contributed to campaigns and content development.

Education

MSc in Marketing Management at The University of Buckingham
January 1, 2015 - January 1, 2017
BSc in Business Administration (Marketing) at Arab Academy for Science, Technology and Maritime Transport
January 1, 2005 - January 1, 2010
MSc in Marketing at Stockholm University
January 1, 2024 - January 1, 2026
MSc in Marketing Management at University of Buckingham
January 1, 2015 - January 1, 2017
BSc in Business Administration (Marketing) at Arab Academy for Science, Technology and Maritime Transport (AAST MT)
January 1, 2005 - January 1, 2010
MSc in Marketing at Stockholm University
January 1, 2024 - January 1, 2026
MSc in Marketing Management at The University of Buckingham
January 1, 2015 - January 1, 2017
BSc in Business Administration (Marketing) at Arab Academy for Science, Technology and Maritime Transport
January 1, 2005 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment, Real Estate & Construction