A Luxury Marketer with over 5 years’ experience helping luxury brands to develop compelling narratives and visuals to win over loyal customers. With a Stylist’s background, I secured 1 of 2 full scholarships at the prestigious Istituto Marangoni, London, where I gained an MA in Luxury Promotion, Communication & Media. I have worked with fine jewellery brands, and for Jordan’s first-ever official fashion week, leading marketing efforts through integrated marketing and communications strategies, influencer marketing, print, PR and website development. Blending creativity and business with a passion for the industry, I excel at defining and executing holistic marketing communications strategies, building omni-channel experiences in line with a brand’s aesthetic and vision.…

Dina Abu Qaoud

PRO

A Luxury Marketer with over 5 years’ experience helping luxury brands to develop compelling narratives and visuals to win over loyal customers. With a Stylist’s background, I secured 1 of 2 full scholarships at the prestigious Istituto Marangoni, London, where I gained an MA in Luxury Promotion, Communication & Media. I have worked with fine jewellery brands, and for Jordan’s first-ever official fashion week, leading marketing efforts through integrated marketing and communications strategies, influencer marketing, print, PR and website development. Blending creativity and business with a passion for the industry, I excel at defining and executing holistic marketing communications strategies, building omni-channel experiences in line with a brand’s aesthetic and vision.…

Available to hire

A Luxury Marketer with over 5 years’ experience helping luxury brands to develop compelling narratives and visuals to win over loyal customers. With a Stylist’s background, I secured 1 of 2 full scholarships at the prestigious Istituto
Marangoni, London, where I gained an MA in Luxury Promotion, Communication & Media. I have worked with fine jewellery brands, and for Jordan’s first-ever official fashion week, leading marketing efforts through integrated marketing and communications strategies, influencer marketing, print, PR and website development. Blending creativity and business with a passion for the industry, I excel at defining and executing holistic marketing communications strategies, building omni-channel experiences in line with a brand’s aesthetic and vision.

See more

Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing & PR Assistant at Shaun Leane
July 1, 2023 - July 1, 2024
Managed and delivered strategic projects across the full marketing mix to achieve set objectives and KPIs. Planned project budgets and monitored expenditure to ensure cost-efficiency and alignment with financial targets. Developed key messages and deliverables tailored to project stakeholders and customer needs. Conducted stakeholder segmentation, analysis, and targeting to optimise project outcomes. Coordinated the creation and delivery of digital content to engage target audiences and boost brand visibility. Oversaw production of marketing materials (digital and print) in collaboration with external partners and suppliers. Managed email marketing projects, including international newsletters, ensuring timely and accurate distribution. Led social media campaigns in the UK and internationally to increase brand engagement and project reach.
Marketing Manager – Content Marketing & Brand Development at Leila Issam Fine Jewellery
May 1, 2019 - December 1, 2022
Managed brand repositioning projects to attract investment opportunities, raising awareness locally and internationally through participation in prestigious global fashion weeks and strategic influencer collaborations. Led the creation of goal-driven campaigns that enhanced brand aesthetics, increased sales, and boosted revenue. Oversaw editorial and video projects from concept to completion, including model and photographer selection, ensuring successful delivery. Devised annual project strategies and marketing plans to raise awareness, promote products, and expand the customer base. Project managed the launch of an e-commerce website, working closely with developers and leading on design, content, and product categorisation. Developed a social media content calendar, growing Instagram followers by 200% through a strong brand identity, collaborations with apparel and accessory brands, and paid promotional campaigns.
Marketing & Communications Manager at Jordan Fashion Week
March 1, 2018 - March 1, 2019
Collaborated with the Fashion Week founder to raise the event's profile among designers, sponsors, and key figures in the fashion industry. Secured JD 300K in sponsorships from partners across tourism, hospitality, automobile, banking, and telecommunications sectors. Managed and created content for Facebook and Instagram pages, growing Instagram followers by 12K in one year. Led two major activations, including press conferences featuring prominent speakers from the fashion and tourism industries. Worked closely with a PR agency to develop and execute a media plan, and wrote press releases in English. Oversaw the development of a dedicated website, managing all website copy and coordinating with showcasing designers.
Communication & Creative Content Manager at Lama Hourani Jewelry
January 1, 2015 - January 1, 2016
Liaised closely with Paris Fashion Week to showcase a collection of fine jewellery at the Tomorrow Showroom. Developed and managed digital platforms and e-commerce website, oversaw daily visual merchandising and organised events to launch new collections, including private viewings for VIP clients. Secured a cover story for VIVMAG. Created look books, press books, press releases and newsletters.
PROJECT MANAGER at Tom & Co
March 1, 2025 - November 1, 2025
Manage client projects, overseeing website updates, digital requests, and campaign rollouts. Coordinate cross-functional teams using Jira and ClickUp to ensure timely delivery and alignment with client objectives. Support senior managers in planning, scoping, and prioritising work-streams to improve workflow efficiency and client satisfaction. Track project milestones, monitor KPIs, and provide clear communication to stakeholders, ensuring transparency and accountability. Contribute to process improvements by identifying bottlenecks and suggesting solutions to streamline project delivery.

Education

MA in Fashion Promotion, Communication & Media at Istituto Marangoni, London
October 1, 2016 - February 1, 2018
BA Hons in Visual Arts & Design at The University of Jordan, Amman
September 1, 2007 - January 1, 2011
MA, Fashion Promotion, Communication & Media at Istituto Marangoni, London
October 1, 2016 - February 1, 2018
B.A Hons, Visual Arts & Design at The University of Jordan, Amman
September 1, 2007 - January 1, 2011
MA, Fashion Promotion, Communication & Media at Istituto Marangoni, London
October 1, 2016 - February 1, 2018
B.A Hons, Visual Arts & Design at The University of Jordan, Amman
September 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing
    paper Summer'22 Campaign | Leila Issam Fine Jewellery

    Step into the radiant world of Leila Issam Fine Jewellery with our Summer’22 Campaign — a visual celebration of elegance, colour, and craftsmanship. Showcasing the Spring–Summer 2022 collection, this film highlights the brand’s most coveted pieces featuring Colombian emeralds, blush morganite, Tahitian pearls, and more — each designed to capture the essence of the season with luminous sophistication and timeless allure.
    YouTube

    From the vibrant green depths of Colombian emeralds to the soft, dreamy hues of morganite and the iridescent glow of pearls, this campaign brings to life jewellery that’s not just worn — it’s experienced. Every piece reflects Leila Issam’s dedication to rare stones and handcrafted excellence, curated for those who appreciate luxury with meaning.