Head of Digital at Orlando Epilepsy Center

Spearheading digital marketing strategies across Meta, Google, and TikTok to optimize campaigns for patient acquisition; manage agency relationships and execute high-impact media campaigns; increased new patient acquisition by 62%; oversee SEO, SEM, email marketing, and HIPAA-compliant social media initiatives.

Digital Marketing Consultant at Freelancer

Advised 20+ clients on digital marketing in the Middle East & Asia; developed data-driven digital marketing frameworks integrating audience targeting and campaign optimization.

Regional Senior Ads Manager at Noon

Developed a data-driven sales strategy; achieved over $3M in annual ad revenue; led a team of 14 account managers across multiple product categories and markets; conducted agency training workshops and collaborated with cross-functional teams to develop client-centric media buying proposals.

Head of Monetization – MENAP & India at Huawei

Led monetization across Huawei's digital ecosystem in MENAP & India; launched Huawei Petal, Assist, Browser in MENAP, India, Pakistan; forged strategic partnerships and led global workshops to educate on Huawei's digital ad solutions.

Partnership Manager – MENA at ByteDance (TikTok)

Led partnerships; increased TikTok MENA quarterly revenue by 70%; developed training modules for global agencies and directed client success for 15 markets; created comprehensive training and client engagement initiatives.

Client Success Director at Task Spotting

Directed client success across multiple markets; cultivated key agency partnerships and aligned client objectives with product offerings.

Digital Advertising Manager – MENA at MBC Group

Increased digital ad revenue and led digital advertising initiatives across four divisions; managed media buying and planning for nine brands; collaborated with agencies to optimize strategies and reduce costs.

Digital Marketing Manager at L’Oréal Egypt

Managed digital marketing initiatives for L’Oréal Egypt.

Social & Digital Media Research Manager at AC Nielsen

Led consulting projects, risk management, and customer engagements in social and digital media research.

Project Manager at Dell EMC

Led project management initiatives and customer engagements.