Responsible for the execution of design concepts across multiple categories and brands, guiding creative direction with partners, and designing brand-appropriate, performance-driven apparel that meets target consumer needs. Travels abroad for original samples (Dubai & Turkey). Analyzes market landscape to design brand-appropriate apparel reflecting target consumer insights. Manages design process from concept to final styling; coordinates with the sample room for proto/sample development; collaborates with Merchandising, Sales, Production Planning, and VM to ensure alignment with business goals. Ensures designs stay within target costs and margins. Partners with Sales, Marketing, Business Development, key accounts, and athletes to identify opportunities to grow market share through new fabrics, constructions, and product concepts; develops seasonal strategies. Maintains open communication across merchandising; works with Marketing to educate retailers and consumers; proposes design ide

Fashion Designer at TOWN TEAM

December 1, 2022 - October 15, 2025

Research target customer lifeways, expectations, and fashion preferences to prepare seasonal collections. Works with Materials Planners to define new areas to research and source fabrics, trims, and garment components. Visits branches to survey trends and sales, and assists in forecasting future design directions. Aggregates trend opinions and reflects them in designs and lines. Prepares line boards and color palettes; contributes to fit sessions with guidance and criticism; participates in selecting advertising and catalogue pairings; aligns designs with product briefs; executes product details including color, fabric/finish, prints, trims, and overall fit.