The Sourcery Website
Luciano Dinapoli
Published
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The Sourcery is a member-owned global sourcing platform connecting brands, manufacturers, and growers to transform trade for good.
They identified a need to move away from the rigid, dull appearance of their previous site. They envisioned a brand refresh that would visually align with their ethos: “Let’s Transform Trade for Good.”
My design approach focused on creating an organic aesthetic, utilizing rounded, fluid shapes to bring softness and authenticity to the website’s look and feel. These shapes were used throughout the site to frame photos, adding a dynamic element to the layout and building a cohesive visual language that aligns with their mission.