Creative and innovative Head of Design & Studio Director with over several decades of experience in B2B design, branding and visual storytelling. Skilled at developing compelling visuals and strategic brand identities for top-tier clients across various industries, including finance, technology, energy, and media. A dynamic problem-solver with a deep understanding of complex business landscapes, adept at translating intricate concepts into impactful visual narratives. Proven ability to establish brand credibility and connect businesses with their audiences in a meaningful way. Notably led a high-profile project for Meta, positioning them as an invaluable partner in the future of work. Experienced in writing and producing brand guidelines and playbooks. Led the ‘Net Zero’ campaign for Shell, which included 3 successful reports that each led to increasing take-up rates, positioning their carbon credits as the logical choice for businesses.…

Dinesh

5.0 (1 review)

Creative and innovative Head of Design & Studio Director with over several decades of experience in B2B design, branding and visual storytelling. Skilled at developing compelling visuals and strategic brand identities for top-tier clients across various industries, including finance, technology, energy, and media. A dynamic problem-solver with a deep understanding of complex business landscapes, adept at translating intricate concepts into impactful visual narratives. Proven ability to establish brand credibility and connect businesses with their audiences in a meaningful way. Notably led a high-profile project for Meta, positioning them as an invaluable partner in the future of work. Experienced in writing and producing brand guidelines and playbooks. Led the ‘Net Zero’ campaign for Shell, which included 3 successful reports that each led to increasing take-up rates, positioning their carbon credits as the logical choice for businesses.…

Available to hire

Creative and innovative Head of Design & Studio Director with over several decades of experience in B2B design, branding and visual storytelling. Skilled at developing compelling visuals and strategic brand identities for top-tier clients across various industries, including finance, technology, energy, and media.
A dynamic problem-solver with a deep understanding of complex business landscapes, adept at translating intricate concepts into impactful visual narratives.
Proven ability to establish brand credibility and connect businesses with their audiences in a meaningful way. Notably led a high-profile project for Meta, positioning them as an invaluable partner in the future of work. Experienced in writing and producing brand guidelines and playbooks. Led the ‘Net Zero’ campaign for Shell, which included 3 successful reports that each led to increasing take-up rates, positioning their carbon credits as the logical choice for businesses.

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Language

English
Fluent
Gujarati
Intermediate

Work Experience

Art Director & Senior Designer at Doremus+Co
March 5, 2007 - December 31, 2024
At Doremus+Co, I led the creative development of visual storytelling campaigns for high-profile B2B clients across finance, technology and energy sectors. My work included designing compelling visuals for brands such as Meta, Shell, Intel, HP, JP Morgan, UBS, and Nomura. I played a key role in Meta’s flagship B2B project, positioning them as a credible partner in the future of work. I also developed brand guidelines and campaign playbooks to ensure consistency across multi-channel communications. My UX/UI work for HP’s content hub exceeded KPIs, generating over 10 million visits. I collaborated closely with creative teams, mentored junior designers, and delivered strategic branding solutions that enhanced client engagement and market presence.
Senior Designer at Associated Newspapers
September 2, 2002 - March 5, 2007
During my time at Associated Newspapers, I delivered editorial design and advertising across multiple titles, leading a creative team to successfully redesign and relaunch a newspaper within a tight two-month timeframe. I created marketing materials to support commercial objectives and introduced bold new brand identities to drive reader engagement. I also mentored young designers, supporting their creative development and helping shape the future of the design team.
Senior Designer at Pauffley
September 1, 1997 - August 30, 2002
At Pauffley, I played a pivotal role in establishing Generator, an in-house design and production service that contributed significantly to the company’s growth and eventual acquisition by Omnicom. I managed a range of creative projects, including annual reports and digital communications for global clients such as BP, Unilever, GSK, BT, Tate & Lyle, First Group and O2. I also provided consultancy to optimise technology use within creative workflows, improving efficiency and output quality.
Graphic Designer at Evening Standard
January 3, 1995 - August 29, 1997
I was responsible for the design and layout of the newspaper, while also producing news graphics and editorial illustrations to support fast-paced reporting. I established an in-house design department, helping to define and evolve the visual identity of key publications within the group.
Graphic Designer at Carter Wong Design
April 5, 1993 - December 2, 1994
As part of the team at Carter Wong Design, I contributed to the creation of the iconic Formula 1 logo and developed corporate identities for a range of high-profile clients, combining strategic thinking with bold visual execution.
Senior Illustrator at Offshore Design Limited
September 2, 1991 - March 26, 1993
I led the design studio, overseeing the production of technical literature and digital artwork, ensuring clarity and precision in all visual outputs.
Graphic Designer/Illustrator at GMW Architects
March 5, 1990 - August 30, 1991
I produced architectural illustrations and promotional materials, supporting the firm’s communications and client presentations with detailed, high-quality visuals.
News Graphic Artist at Sunday Times (Freelance)
January 2, 1990 - June 29, 1990
I illustrated news stories under tight deadlines, delivering clear and engaging visuals in a high-pressure newsroom environment.

Education

Higher National Diploma in Illustration at Arts University Bournemouth
September 14, 1987 - June 1, 1990

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Computers & Electronics, Agriculture & Mining, Financial Services, Healthcare, Life Sciences, Manufacturing, Professional Services, Real Estate & Construction, Software & Internet, Transportation & Logistics, Other
    uniE621 WSJ Europe
    The Wall Street Journal Europe’s brand campaign reaffirmed its commitment to Europe’s business elite by delivering global business news with clarity, intelligence and brevity. With a redesigned format, new editorial leadership and expanded content, the initiative was tailored for time-pressed decision-makers seeking insight and authority in a fast-moving world. Through sharp, minimalist advertising and a revitalised product experience, the campaign reconnected with its core audience. The results were immediate: online traffic rose by 30 percent year on year, and daily reading time increased to 46 minutes. The campaign’s success underscored the Journal’s role as the essential source for Europe’s most influential business minds. graphicdesigner designer branding…
    uniE621 Deutsche Bank Passion to perform
    Passion to perform was a positioning that needed to be established and given meaning around the world. I managed to bring it to life as an aspirational rallying cry across internal communications, sponsorship and even CSR while from a business perspective making sure that it was seen as a client centric platform. graphicdesigner branding photo…
    uniE621 Deutsche Bank: Born to Be
    Deutsche Bank’s Born to Be campaign is a global initiative that reflects the bank’s core philosophy of “Passion to Perform.” Focused on empowering young people through education, skills development, and career readiness, the campaign channels the same drive for excellence into creating opportunities for underserved youth. By partnering with local organisations and cultural institutions, Born to Be helps individuals unlock their potential, turning passion into performance and paving the way for brighter, more equitable futures. graphicdesigner designer photo…
    uniE621 Formula 1 Identity
    Grand Prix motor racing’s ever-growing status demanded a modern identity to express the essence of Formula 1. The logo, featuring only the initials F1, offers a powerful solution that encapsulates the sport’s dynamic and energetic style, from the race start, emblazoned across official cars, to the winner’s rostrum. The logo is now as iconic as Michael Schumacher himself. graphicdesigner designer illustrator branding logo…
    paper Meta for Work
    B2B social and editorial lead for a social giant. Establish credibility for Meta as an invaluable partner in the future of work. B2B Lead for Meta Work Portfolio B2B Comms Strategy B2B Creative Development B2B Content, Editorial + Social B2B Product Campaigns (VR, MR, Zoom Integration) Target markets: Global…
    paper Shell: Voluntary Carbon Credits
    Shell has been in the carbon market since 2003 as a thought leader, a project developer, a project partner and has built one of the largest physical portfolios of Voluntary Carbon Credits in the World. Projects generating carbon credits differ significantly. Shell’s project selection process results in projects of the highest available quality. For organisations that have decided that carbon off-setting is an important part of their journey to Net Zero; Shell is the logical choice if not the ‘emotional’ choice. Target markets: US, UK, Germany, Netherlands, Italy and Spain…
    paper Nomura
    A financial institution looking to make more of it’s content and create more reasons and opportunities to engage with clients and prospects. Nomura needed to revitalise the accessibility of their content and do more to communicate their distinct perspective as a specialist Connecting Markets East & West.…
    paper HP: Ink in the office
    HP is challenging the bias that inkjet printers aren’t good enough for business. Our research revealed that customers believe only laser printers can meet their needs. HP’s OfficeJet X Series had not yet earned a place in their minds. We found that in the UK healthcare and education sectors, where cost is the main driver, we could build trust and relevance. We created a highly targeted campaign with strong messaging and visuals that showed HP understands and can meet the specific demands of these fields.…
    paper Evening Standard Homes & Property
    Evening Standard needed a creative partner to elevate the identity of its prestigious New Homes Awards. Since 2007, continuing a long-standing relationship with the brand, shaping the programme’s visual presence and designing the iconic trophy, now proudly displayed by many of the UK’s leading property developers. The collaboration spanned every touchpoint, from advertising across print, digital and social, to application forms, event presentations, menus, invitations, and tickets. The work helped position the awards as a benchmark of excellence in the property sector, celebrating innovation and quality in residential design.…
    paper East London Temple: 25th Anniversary Celebration
    To mark 25 years of unity and cultural pride, the East London Temple, a small community of Indians from rural India, hosted a vibrant celebration featuring a 10-metre community-painted mural, a colourful street procession, and an iconic 25-year logo inspired by cultural motifs. A vibrant colour palette unified the event’s design, and a 144-page commemorative magazine was produced in record time, capturing the spirit and journey of the community.…