This Sriram Electro Motors project was created during my time as a Graphic Designer at Reachout Marketing.

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Over the past five months, it has been an incredible journey working with their team, and I had the opportunity to contribute some of my best creative work. I genuinely enjoyed working on this project because I have a strong passion for product-based designs. These types of projects allow me to explore creative ideas, experiment with different visual approaches, and create impactful designs that effectively showcase products. Compared to other design categories, product-focused design gives me more freedom to be creative and deliver visually engaging results. If you’re looking for creative and professional product-based designs for your brand or business, feel free to contact me. Thank you so much for your support and appreciation!

The identity of Ooshi La Label draws its inspiration from the graceful form of the Aalamaram (Banyan) leaf — a symbol deeply rooted in strength, growth, longevity, and timeless beauty. In many cultures, the Banyan tree represents resilience and wisdom passed down through generations, and I wanted the brand’s visual identity to carry that same sense of rootedness and grace.

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The design process involved studying the natural curves and structure of the leaf, then carefully refining its organic form into a minimal, elegant icon simplifying without losing the essence of what made it feel alive and meaningful.
This icon was then thoughtfully integrated with the brand’s typography, ensuring the mark and the wordmark felt like one cohesive identity rather than two separate elements.
The result is a distinctive visual mark that reflects sophistication, authenticity, and a quiet confidence — an identity that feels both modern and timeless, much like the symbol that inspired it.
This project was as much about storytelling through design as it was about aesthetics, translating a cultural and emotional symbol into a clean, versatile brand mark suitable for packaging, digital platforms, and print.

A client approached me to design a lineup of oversized t-shirt graphics for a new streetwear venture she was launching, wanting trending, Gen Z-focused designs inspired by popular labels like Bewakoof and Roadster, bold typography, quirky illustrations, and pop-culture-driven visuals that would appeal to a younger audience.
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This collection came to life over a month of late nights, dedication, and constant creative problem-solving, all while balancing a full-time job. I designed over 150 unique graphics for this project, researching what was resonating in the streetwear space and pushing myself to translate those trends into original concepts that matched her vision while staying distinct.

Though the project ultimately faced printing challenges and was never launched, it remains one of the most meaningful entries in my design journey, a true test of creativity, consistency, and commitment under real constraints. Today, I’m proud to share this collection as a showcase of the passion, effort, and hard work behind every design.

This project involved creating a premium visual showcase for Dhoti Villas, a brand built around pure cotton dhotis and traditional craftsmanship. The goal was to present the product in a way that felt luxurious and elevated, while staying true to its cultural roots.

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I focused on styling the presentation around warm lighting, handcrafted details, and heritage-inspired elements — from the packaging to the traditional cultural motifs woven into the visuals. Every choice, from color tones to composition, was made to reflect authenticity and quality rather than a generic product shoot.
The final result is a refined, memorable brand showcase that captures the timeless elegance Dhoti Villas represents — positioning the product not just as clothing, but as a piece of heritage and tradition.

THANIGAIVEDAA Jewellery came to me with a vision for a premium brand identity rooted in Tamil heritage, elegance, and timeless craftsmanship. My challenge was to translate that cultural depth into a mark that would feel luxurious, trustworthy, and instantly recognizable within the jewellery space.

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I began by exploring symbols that carried real cultural and emotional weight rather than generic jewellery motifs. The sacred Vel and the majestic peacock stood out as strong visual anchors the Vel representing divinity and strength, the peacock symbolizing beauty and prosperity. I worked on blending these two elements into a single, cohesive mark, refining their forms so the symbolism felt integrated rather than decorative.
For the overall look, I focused on a luxurious, culturally rooted aesthetic, balancing intricate detail with clean, confident linework so the logo would scale well across packaging, signage, and fine jewellery branding. The goal throughout was to create an identity that felt sophisticated and trustworthy at first glance, while carrying deeper meaning for anyone familiar with the symbols behind it.
The result is a brand mark that reflects both heritage and enduring value — a fitting identity for a jewellery label built on trust and craftsmanship.

Global Bar Drafting LLP approached me to create a brand identity for their structural drafting and engineering business, one that felt professional, modern, and clearly connected to the construction industry.
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I started by researching the industry itself, looking at how reinforcement bars, drafting tools, and technical precision could be translated into a visual language rather than relying on generic construction imagery. For the logo, I focused on building a mark inspired by the drafting scale and reinforcement bar detailing central to their work, pairing it with bold geometric typography to keep the identity clean, industrial, and highly recognizable. I chose a blue palette to communicate trust and technical confidence, with metallic accents added to reinforce the construction-focused nature of the brand.
The client was happy with the very first logo draft I submitted, which set a strong foundation for the rest of the identity. Since then, I’ve continued designing brochures and posters for them, making sure every new piece stays visually consistent with the original brand direction. Their decision to keep coming back for new materials has been one of the most rewarding parts of this project, it reflects the trust built through consistent, reliable design work.