Hi, I’m Jiayin Ding, a New York–based graphic designer and illustrator specializing in branding, visual systems, and print/digital media for music, entertainment, and creative projects. I’m passionate about turning ideas into cohesive visuals—logos, brand identities, posters, UI assets, and web visuals—that resonate with audiences across platforms. I collaborate across disciplines, research markets, and iterate with clients to deliver strategy-driven creative solutions. I bring strong typography, color calibration, and print production know-how to every project, and I enjoy coordinating with teams and vendors to bring campaigns to life on time and with visual consistency.

Jiayin Ding

Hi, I’m Jiayin Ding, a New York–based graphic designer and illustrator specializing in branding, visual systems, and print/digital media for music, entertainment, and creative projects. I’m passionate about turning ideas into cohesive visuals—logos, brand identities, posters, UI assets, and web visuals—that resonate with audiences across platforms. I collaborate across disciplines, research markets, and iterate with clients to deliver strategy-driven creative solutions. I bring strong typography, color calibration, and print production know-how to every project, and I enjoy coordinating with teams and vendors to bring campaigns to life on time and with visual consistency.

Available to hire

Hi, I’m Jiayin Ding, a New York–based graphic designer and illustrator specializing in branding, visual systems, and print/digital media for music, entertainment, and creative projects. I’m passionate about turning ideas into cohesive visuals—logos, brand identities, posters, UI assets, and web visuals—that resonate with audiences across platforms.

I collaborate across disciplines, research markets, and iterate with clients to deliver strategy-driven creative solutions. I bring strong typography, color calibration, and print production know-how to every project, and I enjoy coordinating with teams and vendors to bring campaigns to life on time and with visual consistency.

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Work Experience

Freelance Designer & Illustrator
August 1, 2023 - Present
Develop brand identities, visual systems, and digital assets for clients across branding and UI/UX. Conduct design research and market analysis to build strategy-driven creative solutions. Manage client feedback, organize design files, and revise visual directions through multiple rounds of iteration.
Graphic Designer / Brand Identity Designer / Illustrator / Visual Systems Designer
November 1, 2025 - Present
Computer Lab Monitor: Imaging at Pratt Institute
September 1, 2024 - May 1, 2025
Managed professional printing and color calibration to maintain high visual standards across projects. Assisted students in mastering Adobe Creative Suite and optimizing digital workflows. Supported imaging equipment, digital output processes, and experimental design projects involving physical and printed materials.
Project Art Manager at Shanghai Yotta Game Company
July 1, 2021 - August 1, 2022
Coordinated a multidisciplinary art team to align visual direction, production timelines, and brand experience goals. Developed style guides, reviewed visual assets, and maintained consistency across characters, interfaces, and promotional materials. Collaborated across departments to refine visual storytelling and enhance market appeal. Synthesized feedback from stakeholders and users to iterate design systems and improve clarity.
Graphic Designer / Brand Identity Designer
November 1, 2025 - Present
Illustrator / Visual Systems Designer focusing on brand identities and design systems; collaborate on cross-platform visual direction and production-ready assets.

Education

Master of Fine Arts at Pratt Institute
January 1, 2023 - January 1, 2025
Bachelor of Fine Arts at Illustration School of Visual Arts
January 1, 2017 - January 1, 2021
Bartending Certificate at New York Bartending School
January 1, 2025 - June 24, 2026
Master of Fine Arts at Pratt Institute
January 1, 2023 - January 1, 2025
Bachelor of Fine Arts at School of Visual Arts
January 1, 2017 - January 1, 2021

Qualifications

Bartending Certificate
January 1, 2025 - June 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet