Digital Marketing Strategist at My Own Website

Built out Google Ads campaigns with proper account structure and best practices. Conducted competitive keyword research, organized ad groups, keyword match types, negative keywords, device targeting, and ad extensions. Analyzed matched search queries to identify new keyword ideas and remove negative keywords to reduce irrelevant traffic. Optimized bids, ad copy, and landing pages to improve overall campaign performance. Conducted A/B testing on landing pages to optimize conversions. Created a sample Google Ads structure spreadsheet and used analytics to adjust paid campaigns. Optimized landing pages to improve ad quality scores and ad rank. Built SEO-optimized WordPress sites from scratch, including on-page checks (title, H1, meta descriptions, content and keyword density, image alt text, response codes). Shared sample SEO site audits via Google Drive. Used SEO/analytics tools (Ahrefs, SEMrush) to research competitors’ link profiles.

Marketing Tutor at UNSW

Mentored students in applying academic knowledge to real-world marketing scenarios; provided feedback on essays and projects; helped students strengthen critical thinking and application of marketing theories.

Social Media Lead at Forkast.News

Managed budgets, audience targeting, and A/B testing to improve ROI. Planned, launched, and optimized paid social campaigns across platforms (Meta: Facebook & Instagram, LinkedIn, Twitter Ads). Tracked campaign performance and used analytics tools to provide data-driven recommendations.

Marketing Tutor (Consumer Behaviour) at UNSW

Mentored students by applying academic knowledge to real-world marketing scenarios. Provided feedback on essays and projects, helping students strengthen critical thinking and the application of marketing theories.

Digital Marketing Strategist at Freelance

Built and managed Google Ads campaigns using best-practice account structures, including keyword research, match types, negative keywords, ad extensions, and device segmentation. Developed, scheduled, and executed email marketing campaigns, sequences, and newsletters using Mailchimp and Kartra to nurture leads and engage existing clients. Analyzed campaign and website performance using analytics tools, informing optimization decisions and improving ROI by 10%. Optimized landing pages to improve load speed and website performance from B to A, enhancing user experience and customer retention. Built SEO-optimized WordPress websites from scratch, ensuring strong technical SEO, content structure, and performance. Performed competitor and keyword research using SEMrush and Ahrefs to identify growth opportunities across paid and organic channels.

Marketing Tutor (Consumer Behavior) at University of New South Wales (UNSW)

Led and supported a cohort of approximately 100 students, building and maintaining strong working relationships with the course lecturer, tutors, and students to ensure a high-quality learning experience. Implemented and reinforced university marketing curriculum, integrating current market trends and real-world examples to demonstrate practical applications of marketing theory and consumer behaviour. Guided students through industry-led projects (Zealong, Total Energies), providing structured direction from research through to strategy development. Supervised and mentored students in conducting primary and secondary research, analyzing findings, deriving actionable insights, and developing practical business and marketing strategies. Supported students’ readiness by developing their analytical thinking, strategic communication, and presentation skills in a professional business context.