Dita Tria Permata
I am a Google Ads Certified digital marketing professional with experience across PPC, SEO, lead generation, analytics, paid social media, email marketing, landing page optimisation, and creative content.
About
I am a Google Ads Certified digital marketing professional with experience across PPC, SEO, lead generation, analytics, paid social media, email marketing, landing page optimisation, and creative content. I enjoy building practical, data-informed campaigns that connect businesses with the right audiences, improve customer experiences, and deliver measurable results. My work has included increasing campaign ROI, growing social media engagement, developing email journeys, and building SEO-focused WordPress websites.
- 3 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Education
- Other
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Work experience· 7 roles
Built and managed Google Ads campaigns using best-practice account structures, including keyword research, match types, negative keywords, ad extensions, and device segmentation. Developed, scheduled, and executed email marketing campaigns, sequences, and newsletters using Mailchimp and Kartra to nurture leads and engage existing clients. Analyzed campaign and website performance using analytics tools, informing optimization decisions and improving ROI by 10%. Optimized landing pages to improve load speed and website performance from B to A, enhancing user experience and customer retention. Built SEO-optimized WordPress websites from scratch, ensuring strong technical SEO, content structure, and performance. Performed competitor and keyword research using SEMrush and Ahrefs to identify growth opportunities across paid and organic channels.
Built out Google Ads campaigns with proper account structure and best practices. Conducted competitive keyword research, organized ad groups, keyword match types, negative keywords, device targeting, and ad extensions. Analyzed matched search queries to identify new keyword ideas and remove negative keywords to reduce irrelevant traffic. Optimized bids, ad copy, and landing pages to improve overall campaign performance. Conducted A/B testing on landing pages to optimize conversions. Created a sample Google Ads structure spreadsheet and used analytics to adjust paid campaigns. Optimized landing pages to improve ad quality scores and ad rank. Built SEO-optimized WordPress sites from scratch, including on-page checks (title, H1, meta descriptions, content and keyword density, image alt text, response codes). Shared sample SEO site audits via Google Drive. Used SEO/analytics tools (Ahrefs, SEMrush) to research competitors’ link profiles.
Mentored students by applying academic knowledge to real-world marketing scenarios. Provided feedback on essays and projects, helping students strengthen critical thinking and the application of marketing theories.
Education· 5
Certifications and awards
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