Divertifica is a boutique game design studio led by Belén Gómez Sanz (Game Designer & Gamification Expert) and Ana Sánchez Castro (Senior 3D & Visual Artist). Together, they bring a unique combination of game design, educational storytelling, and high-level visual production, working as an external creative partner for companies that need game expertise without building an in-house team. Belén has over 15 years of experience designing serious games, gamified learning experiences, and educational products for global clients such as Google, Zara, Repsol, Conde Nast, FAD, and Lingokids, where she led educational game development for millions of young users. She is also a professor of Gamification and Narrative for VR and Metaverse at U-tad, and a researcher at CIGNVS Lab, specializing in immersive storytelling and learning design. Ana brings over 10 years of experience as a Senior 3D Artist in AAA and VR productions, contributing to high-profile titles such as Batman: Arkham Shadow (VR Game of the Year). Her expertise in stylized visuals, character design, and production-ready assets ensures a strong, engaging visual identity across any project. Together, they have delivered games and interactive experiences for international teams and audiences, combining engaging gameplay, educational depth, and polished visual design. Their work focuses on translating complex concepts—such as emotional intelligence, resilience, and growth mindset—into clear, meaningful, and enjoyable game experiences. Divertifica operates fully remotely and is experienced in collaborating with distributed teams, making them an ideal partner to design and develop impactful, age-appropriate games aligned with educational goals. Web: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn Belén Gómez: _Website not available. Sign in: https://www.twine.net/signup_ Ana Sánchez: _Website not available. Sign in: https://www.twine.net/signup_

Belén Gómez Sanz

Divertifica is a boutique game design studio led by Belén Gómez Sanz (Game Designer & Gamification Expert) and Ana Sánchez Castro (Senior 3D & Visual Artist). Together, they bring a unique combination of game design, educational storytelling, and high-level visual production, working as an external creative partner for companies that need game expertise without building an in-house team. Belén has over 15 years of experience designing serious games, gamified learning experiences, and educational products for global clients such as Google, Zara, Repsol, Conde Nast, FAD, and Lingokids, where she led educational game development for millions of young users. She is also a professor of Gamification and Narrative for VR and Metaverse at U-tad, and a researcher at CIGNVS Lab, specializing in immersive storytelling and learning design. Ana brings over 10 years of experience as a Senior 3D Artist in AAA and VR productions, contributing to high-profile titles such as Batman: Arkham Shadow (VR Game of the Year). Her expertise in stylized visuals, character design, and production-ready assets ensures a strong, engaging visual identity across any project. Together, they have delivered games and interactive experiences for international teams and audiences, combining engaging gameplay, educational depth, and polished visual design. Their work focuses on translating complex concepts—such as emotional intelligence, resilience, and growth mindset—into clear, meaningful, and enjoyable game experiences. Divertifica operates fully remotely and is experienced in collaborating with distributed teams, making them an ideal partner to design and develop impactful, age-appropriate games aligned with educational goals. Web: _Website not available. Sign in: https://www.twine.net/signup_ LinkedIn Belén Gómez: _Website not available. Sign in: https://www.twine.net/signup_ Ana Sánchez: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Divertifica is a boutique game design studio led by Belén Gómez Sanz (Game Designer & Gamification Expert) and Ana Sánchez Castro (Senior 3D & Visual Artist). Together, they bring a unique combination of game design, educational storytelling, and high-level visual production, working as an external creative partner for companies that need game expertise without building an in-house team.

Belén has over 15 years of experience designing serious games, gamified learning experiences, and educational products for global clients such as Google, Zara, Repsol, Conde Nast, FAD, and Lingokids, where she led educational game development for millions of young users. She is also a professor of Gamification and Narrative for VR and Metaverse at U-tad, and a researcher at CIGNVS Lab, specializing in immersive storytelling and learning design.

Ana brings over 10 years of experience as a Senior 3D Artist in AAA and VR productions, contributing to high-profile titles such as Batman: Arkham Shadow (VR Game of the Year). Her expertise in stylized visuals, character design, and production-ready assets ensures a strong, engaging visual identity across any project.

Together, they have delivered games and interactive experiences for international teams and audiences, combining engaging gameplay, educational depth, and polished visual design. Their work focuses on translating complex concepts—such as emotional intelligence, resilience, and growth mindset—into clear, meaningful, and enjoyable game experiences.

Divertifica operates fully remotely and is experienced in collaborating with distributed teams, making them an ideal partner to design and develop impactful, age-appropriate games aligned with educational goals.

Web: Website not available. Sign in: https://www.twine.net/signup
LinkedIn
Belén Gómez: Website not available. Sign in: https://www.twine.net/signup
Ana Sánchez: Website not available. Sign in: https://www.twine.net/signup

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Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Director of Postgraduate Video Games Projects at U-tad
March 1, 2023 - Present
Accompanying postgraduate students in Art, Programming, and Game Design programs as they build video games using Unreal. Serious Games, Gamification and Video Games Publishing.
Professor, Serious Games, Gamification and Video Games Publishing at U-tad
January 1, 2018 - Present
Teaching and mentoring in courses related to serious games, gamification, and publishing of video games.
CEO & Serious Games Evangelist at Divertifica
May 1, 2019 - Present
Design, scriptwriting, and production of gamification projects for companies across sectors, specializing in soft skills, HR, and employee/customer engagement. Professional speaker and advocate for Serious Games, Gamification, and Learning. Clients include Ministerio de Cultura, Barrabés, ONCE, ACNUR, Repsol, etc.
Head of Video Games area at Lingokids
January 1, 2022 - July 1, 2023
Building educational video games for kids 2-8 years old that balance fun and learning; focused on positive screentime experiences for kids and parents.
Lead Producer at Lingokids
July 1, 2021 - March 1, 2022
Leading production efforts for Lingokids projects.
Senior Video Games Producer at Lab Cave
February 1, 2017 - January 1, 2021
Project Manager for Publishing projects and ASO Agency services, collaborating with partners like IGG, FTGames, Touchten, Digital Legends, etc.
Founder, Scriptwriter and Game Designer at On Serious Games
July 1, 2014 - May 1, 2019
Developing gamified experiences and serious games. Speaker and lecturer on topics related to video games, serious games, and women in video games, with clients such as Talentum (Telefonica).
Video Games Producer at Lab Cave
April 1, 2016 - February 1, 2017
Overseeing 8 weekly game releases, improving processes and communication, and ensuring deadlines and releases are met.
Video Games Producer at Gameloft
October 1, 2015 - March 1, 2016
Projects: N.O.V.A - 20 MB FPS; Disney Magic Kingdoms - F2P building game for kids; Canceled Project - Skill-based platform game.
COO, Producer and Game Designer at ToroGames
March 1, 2013 - October 1, 2014
Multi-platform, multi-lingual, and multiplayer casino games. Responsible for production, game design, UX, and monetization.
COO, Video Game Publishing at IDC Games
January 1, 2013 - March 1, 2014
Project Manager for Video Game Publishing in the Spanish, Czech, and Polish markets. Responsible for searching, negotiating, and acquiring new games (GStar Korea, GamesCom Cologne, CasualGames Hamburg, GDC San Francisco).
Video Games Business Development at NVIA
January 1, 2012 - December 1, 2012
Head of Browser Games Publishing at NVIA. Responsible for searching and acquiring new browser games for publication, conducting market research in licensing and publishing, and coordinating localization teams.
COO, Video Producer and Creative Director at Narvia Media
May 1, 2011 - March 1, 2012
Director, scriptwriter and Producer for international video projects leading a team of 10. Creation of corporative and educative videos; clients included Kazakhstan Government, Gas Natural - Unión Fenosa, Havaianas, Unode50.
Audiovisual Area Manager and Creative Director at NVIA
April 1, 2010 - May 1, 2011
Producer and coordinator in video projects leading a team of 5; specialized in corporative and educative videos.
Film Content Copywriter at Cineol.net
August 1, 2005 - August 1, 2009
Content copywriter for film-related projects.
TV Assistant Director at Notro Audiovisual
August 1, 2008 - November 1, 2008
Assistant Director for Doctor Mateo; involved in production tasks.
TV Assistant Director at telemadrid
February 1, 2005 - September 1, 2007
Live and recorded programs; directed film crew, managed time, video editing, and scriptwriting.

Education

LEGO SERIOUS PLAY facilitator, Gamification and Business Estrategy at Rasmussen Consulting
January 1, 2019 - January 1, 2019
Licentiate degree, Film and TV Direction at ECAM, Audiovisual and Film Academy of Madrid
January 1, 2006 - January 1, 2009
Licentiate degree, Comunicación audiovisual at Universidad Complutense de Madrid
January 1, 2000 - January 1, 2005
Licentiate degree in English Studies, Language, Culture and Literature at UNED (National University of Distance Education, Spain)
January 1, 2010 - March 30, 2026

Qualifications

Gamification - Coursera
January 11, 2030 - March 30, 2026
LEGO SERIOUS PLAY facilitator diploma
January 11, 2030 - March 30, 2026
LEGO SERIOUS PLAY facilitator, Gamification and Business Estrategy
January 1, 2019 - January 1, 2019

Industry Experience

Education, Gaming, Media & Entertainment, Software & Internet, Professional Services