Divya Sethi

Available to hire

Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads.

About

Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads. I’ve driven 200%+ organic traffic growth, reduced CPL by 25–40%, and scaled integrated multi-channel campaigns for B2B and service-based clients across Australia, Canada, and India.

Now I’m extending deep technical SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content and technical architecture for visibility inside AI answer ecosystems like ChatGPT, Google AI Overviews, Perplexity, and Gemini—combining AI search visibility, paid media, and CRO to deliver measurable ROI.

  • Joined July 2026

Industry experience

  • Professional Services
  • Media & Entertainment
  • Computers & Electronics
  • Education
  • Other

More experts in Chandigarh, India

Projects · 1

I scaled AlternativeKnot, an AI software discovery platform focused on helping users compare software, explore alternatives, and make informed decisions.

My responsibilities included:

Built and executed the complete SEO strategy from scratch.
Conducted keyword research and developed topical content clusters targeting high-intent keywords.
Created content marketing and affiliate marketing strategies to drive organic growth.
Implemented technical SEO, schema markup, internal linking, and site architecture improvements.
Optimised the website for Google AI Overviews, ChatGPT, Gemini, and Perplexity using AEO/GEO best practices.
Managed WordPress, analytics (GA4, GSC), and ongoing SEO performance monitoring.
Planned monetisation through affiliate partnerships and scalable content initiatives.

AlternativeKnot - Growth Marketing | SEO & AI Search Optimization
  • Growth Marketer

Work experience· 5 roles

Growth Marketing Consultant · Self-EmployedNov 2023 – Present · 3 yrs 1 mo

Managed integrated multi-channel growth campaigns (SEO + Google Ads + Meta Ads) for 10+ clients, increasing qualified leads by 35–60%. Executed Local Services Ads (LSA) strategies, reducing CPL by 25–40% and improving lead quality. Delivered up to 200% organic traffic growth through technical SEO, on-page optimization, and content strategy. Restructured content into direct-answer/FAQ formats with schema markup to improve citation and visibility in generative search experiences (ChatGPT, Google AI Overviews, Perplexity). Built entity-based optimization and topical authority frameworks, monitored AI citation/brand mentions, and iterated content/technical SEO accordingly. Implemented conversion tracking via GTM & GA4 and ran A/B testing on ads and landing pages to improve CTR and ROI.

Marketing Growth Manager · Iotasol Pty LtdAug 2021 – Nov 2023 · 2 yrs 4 mos

Led multi-channel growth programs across SEO + paid + social, achieving 35% increase in overall website traffic. Reduced CAC by 20% through data-driven paid media budget optimization. Managed and mentored a team of 10 marketing professionals, improving team efficiency by 15%. Developed email marketing strategy (open rate +20%, CTR +15%) contributing to 10% increase in online sales. Conducted market research to expand into US and Canada markets and implemented advanced analytics frameworks to track KPIs, improving retention and LTV.

Digital Marketing Consultant · Seasia Pvt LtdSep 2020 – Aug 2021 · 1 yr

Improved SEO performance by optimizing strategies to drive 60% increase in organic search traffic and 20% improvement in rankings. Optimized paid campaigns (Google Ads + Meta) using funnel analysis to improve conversion performance. Led social media strategy resulting in 50% follower growth and 25% engagement lift. Managed teams of marketing consultants and provided training/mentorship. Contributed to acquiring 2 enterprise clients within 1 month of a new product launch.

Digital Marketing Executive · SDP Labs+ / ProofHubJun 2017 – Mar 2020 · 2 yrs 10 mos
Digital Marketing Executive · XenonStack Pvt. LtdJan 2017 – Jun 2017 · 6 mos

Education

Master of Computer Applications (MCA) · Panjab University, Chandigarh2014 – 2017
B.Sc. · GGDSD College, Panjab University2011 – 2014

Certifications and awards· 5

Google Digital Marketing Fundamentals2030 – 2026
Inbound Marketing Certified (HubSpot Academy)2030 – 2026
Email Marketing Certified (HubSpot Academy)2030 – 2026
Scrum Master Certified (Scrum Alliance)2030 – 2026

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