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Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads. I’ve driven 200%+ organic traffic growth, reduced CPL by 25–40%, and scaled integrated multi-channel campaigns for B2B and service-based clients across Australia, Canada, and India. Now I’m extending deep technical SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content and technical architecture for visibility inside AI answer ecosystems like ChatGPT, Google AI Overviews, Perplexity, and Gemini—combining AI search visibility, paid media, and CRO to deliver measurable ROI.…Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads. I’ve driven 200%+ organic traffic growth, reduced CPL by 25–40%, and scaled integrated multi-channel campaigns for B2B and service-based clients across Australia, Canada, and India. Now I’m extending deep technical SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content and technical architecture for visibility inside AI answer ecosystems like ChatGPT, Google AI Overviews, Perplexity, and Gemini—combining AI search visibility, paid media, and CRO to deliver measurable ROI.

Divya Sethi

Growth Marketer, SEO Expert, Digital Marketer, +2

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Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads. I’ve driven 200%+ organic traffic growth, reduced CPL by 25–40%, and scaled integrated multi-channel campaigns for B2B and service-based clients across Australia, Canada, and India. Now I’m extending deep technical SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content and technical architecture for visibility inside AI answer ecosystems like ChatGPT, Google AI Overviews, Perplexity, and Gemini—combining AI search visibility, paid media, and CRO to deliver measurable ROI.…Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads. I’ve driven 200%+ organic traffic growth, reduced CPL by 25–40%, and scaled integrated multi-channel campaigns for B2B and service-based clients across Australia, Canada, and India. Now I’m extending deep technical SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content and technical architecture for visibility inside AI answer ecosystems like ChatGPT, Google AI Overviews, Perplexity, and Gemini—combining AI search visibility, paid media, and CRO to deliver measurable ROI.

Available to hire

Growth Marketing Manager with 8+ years of experience across SEO, GEO/AEO, Google Ads, Local Services Ads (LSA), and Meta Ads. I’ve driven 200%+ organic traffic growth, reduced CPL by 25–40%, and scaled integrated multi-channel campaigns for B2B and service-based clients across Australia, Canada, and India.

Now I’m extending deep technical SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structuring content and technical architecture for visibility inside AI answer ecosystems like ChatGPT, Google AI Overviews, Perplexity, and Gemini—combining AI search visibility, paid media, and CRO to deliver measurable ROI.

Skills

Experience Level

Expert

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Language

Work Experience

Growth Marketing Consultant at Self-Employed

November 1, 2023 - Present

Managed integrated multi-channel growth campaigns (SEO + Google Ads + Meta Ads) for 10+ clients, increasing qualified leads by 35–60%. Executed Local Services Ads (LSA) strategies, reducing CPL by 25–40% and improving lead quality. Delivered up to 200% organic traffic growth through technical SEO, on-page optimization, and content strategy. Restructured content into direct-answer/FAQ formats with schema markup to improve citation and visibility in generative search experiences (ChatGPT, Google AI Overviews, Perplexity). Built entity-based optimization and topical authority frameworks, monitored AI citation/brand mentions, and iterated content/technical SEO accordingly. Implemented conversion tracking via GTM & GA4 and ran A/B testing on ads and landing pages to improve CTR and ROI.

Marketing Growth Manager at Iotasol Pty Ltd

August 1, 2021 - November 1, 2023

Led multi-channel growth programs across SEO + paid + social, achieving 35% increase in overall website traffic. Reduced CAC by 20% through data-driven paid media budget optimization. Managed and mentored a team of 10 marketing professionals, improving team efficiency by 15%. Developed email marketing strategy (open rate +20%, CTR +15%) contributing to 10% increase in online sales. Conducted market research to expand into US and Canada markets and implemented advanced analytics frameworks to track KPIs, improving retention and LTV.

Digital Marketing Consultant at Seasia Pvt Ltd

September 1, 2020 - August 1, 2021

Improved SEO performance by optimizing strategies to drive 60% increase in organic search traffic and 20% improvement in rankings. Optimized paid campaigns (Google Ads + Meta) using funnel analysis to improve conversion performance. Led social media strategy resulting in 50% follower growth and 25% engagement lift. Managed teams of marketing consultants and provided training/mentorship. Contributed to acquiring 2 enterprise clients within 1 month of a new product launch.

Digital Marketing Executive at SDP Labs+ / ProofHub

June 1, 2017 - March 1, 2020

Assisted with digital strategy development that drove 300% growth in online visibility and brand awareness. Conducted competitor analysis and published 20+ high-performing content pieces generating 10K+ organic visits per month. Optimized site architecture and schema markup, improving crawlability by 30% and rich snippet appearances by 25% (structured-data foundations applicable to modern AI/answer retrieval). Developed social media strategy using influencer partnerships to increase social-driven conversions by 50%. Improved user activation by 120% and reduced churn by 40% through funnel optimization.

Digital Marketing Executive at XenonStack Pvt. Ltd

January 1, 2017 - June 1, 2017

Managed SEO content and blog publishing across Medium, Quora, and WordPress, plus backlink generation campaigns. Drove social media engagement through dynamic campaigns and delivered traffic reporting via Google Analytics.

Education

Master of Computer Applications (MCA) at Panjab University, Chandigarh

January 1, 2014 - January 1, 2017

B.Sc. at GGDSD College, Panjab University

January 1, 2011 - January 1, 2014