AlternativeKnot - Growth Marketing | SEO & AI Search Optimization

I scaled AlternativeKnot, an AI software discovery platform focused on helping users compare software, explore alternatives, and make informed decisions.

My responsibilities included:

Built and executed the complete SEO strategy from scratch.
Conducted keyword research and developed topical content clusters targeting high-intent keywords.
Created content marketing and affiliate marketing strategies to drive organic growth.
Implemented technical SEO, schema markup, internal linking, and site architecture improvements.
Optimised the website for Google AI Overviews, ChatGPT, Gemini, and Perplexity using AEO/GEO best practices.
Managed WordPress, analytics (GA4, GSC), and ongoing SEO performance monitoring.
Planned monetisation through affiliate partnerships and scalable content initiatives.