I'm Divya Shankar, a fractional CMO and marketing consultant who helps service-led businesses cut through the noise without the corporate waffle. With over a decade in the trenches of B2B marketing—from EdTech to cybersecurity—I'm the person you call when you need someone who actually understands both the strategy and how to make it happen. Whether it's wrangling a £700k+ ad budget, building email automations that don't make people want to unsubscribe, or explaining why your SEO isn't working in plain English, I bring the kind of expertise that usually comes with a full-time salary, minus the full-time commitment. I'm particularly good at the tricky stuff: marketing for regulated industries like financial services, turning complex technical offerings into content that real humans want to read, and making AI tools do the heavy lifting so my clients can focus on running their businesses. Based in UK and running Storyboard Digital with my husband, I work with everyone from mortgage brokers to psychologists to credit unions—basically anyone who needs marketing that works, not marketing that just looks pretty in a deck. When I'm not optimising PPC campaigns or building customer journeys, I'm probably experimenting with the latest AI marketing tools (yes, I was using ChatGPT before it was cool) or taking photos that don't end up on stock photo sites.

Divya Shankar

I'm Divya Shankar, a fractional CMO and marketing consultant who helps service-led businesses cut through the noise without the corporate waffle. With over a decade in the trenches of B2B marketing—from EdTech to cybersecurity—I'm the person you call when you need someone who actually understands both the strategy and how to make it happen. Whether it's wrangling a £700k+ ad budget, building email automations that don't make people want to unsubscribe, or explaining why your SEO isn't working in plain English, I bring the kind of expertise that usually comes with a full-time salary, minus the full-time commitment. I'm particularly good at the tricky stuff: marketing for regulated industries like financial services, turning complex technical offerings into content that real humans want to read, and making AI tools do the heavy lifting so my clients can focus on running their businesses. Based in UK and running Storyboard Digital with my husband, I work with everyone from mortgage brokers to psychologists to credit unions—basically anyone who needs marketing that works, not marketing that just looks pretty in a deck. When I'm not optimising PPC campaigns or building customer journeys, I'm probably experimenting with the latest AI marketing tools (yes, I was using ChatGPT before it was cool) or taking photos that don't end up on stock photo sites.

Available to hire

I’m Divya Shankar, a fractional CMO and marketing consultant who helps service-led businesses cut through the noise without the corporate waffle.

With over a decade in the trenches of B2B marketing—from EdTech to cybersecurity—I’m the person you call when you need someone who actually understands both the strategy and how to make it happen.

Whether it’s wrangling a £700k+ ad budget, building email automations that don’t make people want to unsubscribe, or explaining why your SEO isn’t working in plain English, I bring the kind of expertise that usually comes with a full-time salary, minus the full-time commitment.

I’m particularly good at the tricky stuff: marketing for regulated industries like financial services, turning complex technical offerings into content that real humans want to read, and making AI tools do the heavy lifting so my clients can focus on running their businesses.

Based in UK and running Storyboard Digital with my husband, I work with everyone from mortgage brokers to psychologists to credit unions—basically anyone who needs marketing that works, not marketing that just looks pretty in a deck.

When I’m not optimising PPC campaigns or building customer journeys, I’m probably experimenting with the latest AI marketing tools (yes, I was using ChatGPT before it was cool) or taking photos that don’t end up on stock photo sites.

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Language

English
Fluent
Hindi
Advanced
Tamil
Intermediate

Work Experience

Marketing Manager at Magnitud Ltd.
March 1, 2022 - October 1, 2024
Plan, manage and optimise multi-channel marketing campaigns across digital, social media, email and traditional advertising with a £700,000+ annual budget; develop industry-specific content strategy using ChatGPT and HubSpot; maintain brand identity and messaging across marketing materials; generate reports and insights to inform decision-making.
Independent Consultant / Fractional CMO at Independent Consultant
November 1, 2024 - Present
Providing strategic marketing leadership and execution services to service-led businesses across financial services, wellness, recruitment, hospitality and cybersecurity; delivering fractional CMO support to SMEs; developing and executing multi-channel marketing strategies; adopting AI-powered marketing tools; driving lead generation and brand visibility.

Education

Bachelor's Degree in Media and Marketing at University of Mumbai
January 1, 2007 - January 1, 2010
Masters in Film and Media Production at Sheffield Hallam University
January 1, 2011 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Travel & Hospitality, Software & Internet