DS

Divya Shah

Available to hire

I'm a results-driven SEO specialist with 6+ years of experience driving organic growth for global B2B and B2C brands across technical SEO, on-page optimisation, and local search.

About

I’m a results-driven SEO specialist with 6+ years of experience driving organic growth for global B2B and B2C brands across technical SEO, on-page optimisation, and local search.

I excel at end-to-end SEO execution, collaborating with content, development, and design teams across AU, UK, and US time zones, and I leverage data-driven insights and AI-driven discovery to improve visibility, CTR, and site health.

  • 7 years' experience
  • Joined July 2025

Industry experience

  • Software & Internet
  • Financial Services
  • Healthcare
  • Retail
  • Professional Services
  • Other
  • Media & Entertainment

More experts in Pune, India

Work experience· 12 roles

SEO Analyst · Uplers Solutions (Mavlers)Oct 2023 – Present · 3 yrs 2 mos

Led AI-driven SEO and LLM-aligned optimisation initiatives, improving visibility across Google AI Overviews, generative SERPs, and traditional search results; drove a 120% increase in organic traffic within 8 months; reduced technical SEO issues by 60% by resolving crawlability, indexation, Core Web Vitals, and structured data gaps; designed Looker Studio dashboards integrating GA4 and GSC, contributing to a 25% uplift in CTR on high-intent pages; collaborated with content, development, and design teams across AU, UK, and US time zones.

Senior Associate, Digital Marketing · Dentsu (Merkle Sokrati)Jan 2023 – Jul 2025 · 2 yrs 7 mos

Conducted detailed keyword analysis and meta optimization to enhance visibility across Google SERPs. Collaborated with developers and designers to integrate SEO best practices into website updates. Managed SEO campaigns for clients in the Automobile and Health sectors, improving keyword rankings by over 60% in 6 months.

SEO Analyst · Uplers (Mavlers)Jan 2023 – Present · 3 yrs 11 mos

Developed and executed SEO strategies for global clients, improving organic traffic by up to 45% across various sectors including E-commerce, Health, and FinTech. Delivered technical audits, implemented schema markups, and optimized Core Web Vitals, reducing load time by 30%. Created automated monthly SEO dashboards using Google Data Studio for campaign tracking and ROI reporting. Handled end-to-end client communication. Worked with international clients from Australia, the US, and the UK. Created customized SEO strategies tailored to business objectives. Used project management tools like Productive, ClickUp, and ProofHub.

Senior Associate, Digital Marketing · Dentsu (Merkle Sokrati)Jan 2023 – Jul 2025 · 2 yrs 7 mos
SEO Analyst · Uplers (Mavlers)Jan 2023 – Present · 3 yrs 11 mos
Senior Associate – Digital Marketing (SEO) · Dentsu – Merkle SokratiOct 2022 – Oct 2023 · 1 yr 1 mo
Senior Associate, Digital Marketing · Dentsu MerkleOct 2022 – Jan 2023 · 4 mos
Associate SEO Executive · Futurism TechnologiesAug 2022 – Jul 2025 · 3 yrs

Education· 8

Master of Computer Applications · Pune University2017 – 2020
Bachelor of Computer Applications · Pune University2014 – 2017
Master of Computer Applications · Pune University2017 – 2020
Bachelor of Computer Applications · Pune University2014 – 2017

Certifications and awards

AI SEO Course2025
AI SEO Course2025

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