Available to hire
I am a results-driven digital marketing professional with 7+ years of experience managing both brand and agency-side campaigns across Europe and North America. I excel at go-to-market strategy, data-driven messaging, budget ownership, and building high-performing campaigns across e-commerce, fintech, health care, and more. I am innovative in solving problems and thrive in challenging, fast-paced environments.
I have delivered multi-channel campaigns with large budgets, created audience-specific messaging, led end-to-end client relationships, and built dashboards and KPI tracking to drive ROI and growth. I enjoy collaborating with cross-functional teams and mentoring junior staff to meet development goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Performance Marketing Specialist at Outset Agency
March 31, 2023 - August 11, 2025Managed PPC campaigns including Search, Display, Discovery, and Performance Max for clients in property, courier, and healthcare sectors, exceeding performance targets by 5% monthly. Assisted clients in setting up GA4 properties, configuring pixels, and event tracking for improved data accuracy. Created streamlined reporting dashboards with Supermetrics and Looker Studio, performed bi-weekly data analysis to optimize campaigns, resulting in 1-2% increases in conversion rates. Ran A/B testing experiments on bidding strategies, ad copies, and landing pages to discover growth opportunities.
Senior Strategic Growth Analyst at GeistM Technologies Ltd.
March 1, 2023 - August 15, 2025Led go-to-market strategy, media buying, and campaign execution for international clients including German meal kit brands and American fintech firms, managing large-scale monthly media budgets exceeding EUR 350,000. Strategized regional growth plans resulting in 3-5% monthly revenue increase by optimizing budget allocation and campaign tactics. Managed diversified campaigns across various native and paid channels such as Meta, TikTok, and Pinterest to maximize reach and conversions. Developed localized messaging frameworks that increased conversion rates by 15% through refined audience segmentation. Maintained strong client relationships with regular data-driven reporting and collaborated cross-functionally to ensure timely delivery of high-quality creative assets.
Online Healthcare Industry Digital Executive (Part Time) at Theya Healthcare
February 28, 2022 - August 11, 2025Formulated digital marketing strategies targeting the US market which led to a 45% increase in user sessions. Demonstrated problem-solving skills by successfully reinstating a major marketing channel after it was blocked, ensuring continuity of campaign delivery.
Senior Executive - Ad Ops at Baazi Networks Private Limited
August 31, 2021 - August 11, 2025Planned, executed, and optimized app-based brand awareness, acquisition, and remarketing campaigns with audience sizes over 10 million using Google, Facebook, YouTube, and Apple ads. Collaborated with multiple team leads to introduce new delivery channels, bidding strategies, and creative assets that improved conversion rates by 3% over four months. Developed customer acquisition strategies focused on ROI and lifetime value, drove profitable revenue growth through media mix modelling and funnel optimization. Liaised with external agencies to plan paid social campaigns and prepared analytical reports using Branch. Conducted incremental audience testing, increasing conversion rates by 6%. Optimized operations for new gaming product launches within the app environment.
Digital Marketing Associate at Henry & Smith
June 30, 2020 - August 11, 2025Managed end-to-end DTC advertising campaigns on Facebook, Instagram, and Google with monthly budgets around EUR 115,000, improving conversion rates 4% month over month. Conducted A/B testing across audiences, creatives, and funnels, leading to better campaign results. Utilized SMS and email marketing with tools like Mailchimp to raise conversion by 2%. Led digital project launches for new product lines boosting sales by 2.8%. Acted as primary point of contact for affiliate and ad agencies, successfully expanding advertisement channels to Snapchat, TikTok, and Tinder, raising brand recall by 5%. Supported organic marketing efforts including website and blog updates.
Digital Marketing Executive at Peluche Inc.
April 30, 2019 - August 11, 2025Improved product listing navigation for over 500 products on the brand website. Managed creative product shoots and merchandising workflows, ensuring quality control. Executed inventory management and planning on a bi-weekly basis to reduce errors by 2.5%. Acted as liaison between the brand and marketplace platforms including Flipkart and Amazon to enhance database consistency.
Education
MSc Strategic Management at UCD Michael Smurfit Graduate Business School
September 1, 2021 - August 31, 2022Bachelor of Computer Engineering at Jaypee Institute of Information Technology
August 1, 2014 - April 30, 2018Qualifications
UCD Global Leadership Programme
January 11, 2030 - August 11, 2025Intercultural Development Programme
January 11, 2030 - August 11, 2025Google Ads Search Certification
January 11, 2030 - September 18, 2025Meta Certified - Media Buying Professional
January 11, 2030 - September 18, 2025Industry Experience
Consumer Goods, Healthcare, Financial Services, Travel & Hospitality, Gaming, Real Estate & Construction, Software & Internet, Education, Professional Services, Media & Entertainment, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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