Hello, I’m Luisa Hernández, a graphic designer, educator, and founder of WhyNotStudio!. I was born in Bogotá, Colombia, and earned an MFA in Graphic Communications from the University of Houston in 2008 and a BFA in Graphic Design/Advertising from Universidad Jorge Tadeo Lozano in 2003. My work spans branding, print, digital design, and interactive media, and I love weaving narrative and visual design to create meaningful brand experiences. These days I’m based in New Orleans, where I run my studio and teach at Southeastern Louisiana University. I’ve exhibited digital artworks and installations in venues across Las Cruces, Houston, and beyond, and I enjoy mentoring students and collaborating with clients to bring bold ideas to life.

Luisa Hernandez

Hello, I’m Luisa Hernández, a graphic designer, educator, and founder of WhyNotStudio!. I was born in Bogotá, Colombia, and earned an MFA in Graphic Communications from the University of Houston in 2008 and a BFA in Graphic Design/Advertising from Universidad Jorge Tadeo Lozano in 2003. My work spans branding, print, digital design, and interactive media, and I love weaving narrative and visual design to create meaningful brand experiences. These days I’m based in New Orleans, where I run my studio and teach at Southeastern Louisiana University. I’ve exhibited digital artworks and installations in venues across Las Cruces, Houston, and beyond, and I enjoy mentoring students and collaborating with clients to bring bold ideas to life.

Available to hire

Hello, I’m Luisa Hernández, a graphic designer, educator, and founder of WhyNotStudio!. I was born in Bogotá, Colombia, and earned an MFA in Graphic Communications from the University of Houston in 2008 and a BFA in Graphic Design/Advertising from Universidad Jorge Tadeo Lozano in 2003. My work spans branding, print, digital design, and interactive media, and I love weaving narrative and visual design to create meaningful brand experiences.

These days I’m based in New Orleans, where I run my studio and teach at Southeastern Louisiana University. I’ve exhibited digital artworks and installations in venues across Las Cruces, Houston, and beyond, and I enjoy mentoring students and collaborating with clients to bring bold ideas to life.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Assistant Professor of Graphic Design at Southeastern Louisiana University
January 1, 2022 - Present
Teach Graphic Design courses, advise students, and contribute to curriculum within the Department of Visual Arts and Design.
Graphic Design Adjunct Faculty at Louisiana State University
January 1, 2011 - January 1, 2014
Typography, Digital Imaging Techniques, Digital Art.
Graphic Design Adjunct Faculty at Towson University
January 1, 2010 - January 1, 2011
Digital Concepts: Structure, Illustration.
Guest Speaker at New Mexico State University
January 1, 2009 - January 1, 2009
Guest speaker in design.
Graphic Design Graduate Teaching Assistant at University of Houston
January 1, 2007 - January 1, 2008
Typography, Digital Illustration.
Graphic Designer | Freelance Brand Design Consultant at LookFar
January 1, 2018 - January 1, 2019
Brand design consulting and freelance graphic design work.
Lead UX | UI Designer at Metaclinic
January 1, 2017 - January 1, 2017
Lead UX and UI design.
Creative Director, UX | UI Designer at Foryard NL
January 1, 2016 - January 1, 2017
Amsterdam-based creative direction and UX/UI design.
Graphic Designer | Art Director at Rapjab
January 1, 2014 - January 1, 2014
Graphic design and art direction for Kicking Mule Rum, Accu Trans, Fulton Alley Print, Web Design.
Graphic Designer at Eat, Move, Grow
January 1, 2014 - January 1, 2015
Branding, Print, Web Design.
Creative Director | Designer at Preston Contemporary Art Center
January 1, 2009 - January 1, 2010
Print, Collateral Advertising.
Art Director | Graphic Designer at Lopez Negrete Communications
January 1, 2008 - January 1, 2009
Dr. Pepper, 7up, Walmart, Bank of America, Reliant.
Art Director at Novo Films
January 1, 2004 - January 1, 2004
Art Director for TV Commercials.
Art Director at JWT
January 1, 2003 - January 1, 2004
Art Director.

Education

Master of Fine Arts in Graphic Communications at University of Houston
January 11, 2030 - January 1, 2008
Bachelor of Fine Arts in Graphic Design / Advertising at Universidad Jorge Tadeo Lozano
January 11, 2030 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other