Luisa Hernandez

Hello, I’m Luisa Hernández, a graphic designer, educator, and founder of WhyNotStudio!. I was born in Bogotá, Colombia, and earned an MFA in Graphic Communications from the University of Houston in 2008 and a BFA in Graphic Design/Advertising from Universidad Jorge Tadeo Lozano in 2003. My work spans branding, print, digital design, and interactive media, and I love weaving narrative and visual design to create meaningful brand experiences.

These days I’m based in New Orleans, where I run my studio and teach at Southeastern Louisiana University. I’ve exhibited digital artworks and installations in venues across Las Cruces, Houston, and beyond, and I enjoy mentoring students and collaborating with clients to bring bold ideas to life.