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Hi, I'm Daniel Muthomi, a strategic brand and marketing leader with 15+ years of experience crafting and executing high-impact brand strategies, multi-channel campaigns, and digital marketing initiatives across healthcare and insurance. I specialize in brand management, agency coordination, and cross-functional collaboration, driving marketing budgets and leading decentralized teams to deliver revenue growth beyond KES 15 million annually. I use data-driven insights, social media analytics, and AI-powered tools to expand brand presence, ensure brand consistency, and exceed organizational goals. I'm excited to bring my expertise in brand guidelines, digital storytelling, and end-to-end campaign coordination to a senior remote or hybrid marketing role.…Hi, I'm Daniel Muthomi, a strategic brand and marketing leader with 15+ years of experience crafting and executing high-impact brand strategies, multi-channel campaigns, and digital marketing initiatives across healthcare and insurance. I specialize in brand management, agency coordination, and cross-functional collaboration, driving marketing budgets and leading decentralized teams to deliver revenue growth beyond KES 15 million annually. I use data-driven insights, social media analytics, and AI-powered tools to expand brand presence, ensure brand consistency, and exceed organizational goals. I'm excited to bring my expertise in brand guidelines, digital storytelling, and end-to-end campaign coordination to a senior remote or hybrid marketing role.

Daniel Muthomi

Brand Strategist, Marketing Strategist, Digital Marketer, +4

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Hi, I'm Daniel Muthomi, a strategic brand and marketing leader with 15+ years of experience crafting and executing high-impact brand strategies, multi-channel campaigns, and digital marketing initiatives across healthcare and insurance. I specialize in brand management, agency coordination, and cross-functional collaboration, driving marketing budgets and leading decentralized teams to deliver revenue growth beyond KES 15 million annually. I use data-driven insights, social media analytics, and AI-powered tools to expand brand presence, ensure brand consistency, and exceed organizational goals. I'm excited to bring my expertise in brand guidelines, digital storytelling, and end-to-end campaign coordination to a senior remote or hybrid marketing role.…Hi, I'm Daniel Muthomi, a strategic brand and marketing leader with 15+ years of experience crafting and executing high-impact brand strategies, multi-channel campaigns, and digital marketing initiatives across healthcare and insurance. I specialize in brand management, agency coordination, and cross-functional collaboration, driving marketing budgets and leading decentralized teams to deliver revenue growth beyond KES 15 million annually. I use data-driven insights, social media analytics, and AI-powered tools to expand brand presence, ensure brand consistency, and exceed organizational goals. I'm excited to bring my expertise in brand guidelines, digital storytelling, and end-to-end campaign coordination to a senior remote or hybrid marketing role.

Available to hire

Hi, I’m Daniel Muthomi, a strategic brand and marketing leader with 15+ years of experience crafting and executing high-impact brand strategies, multi-channel campaigns, and digital marketing initiatives across healthcare and insurance. I specialize in brand management, agency coordination, and cross-functional collaboration, driving marketing budgets and leading decentralized teams to deliver revenue growth beyond KES 15 million annually. I use data-driven insights, social media analytics, and AI-powered tools to expand brand presence, ensure brand consistency, and exceed organizational goals.

I’m excited to bring my expertise in brand guidelines, digital storytelling, and end-to-end campaign coordination to a senior remote or hybrid marketing role.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Swahili

Fluent

Work Experience

Franchise Sales and Business Development Manager at Access Afya

January 1, 2025 - September 30, 2025

Drove end-to-end franchise sales strategy and brand positioning, growing the qualified franchisee pipeline by 150% within six months through targeted digital outreach and multi-channel marketing campaigns. Onboarded 2 Curafa clinic franchisees while ensuring brand consistency across all franchise materials. Forged and managed partnerships with 5 major insurers and corporate clients, coordinating stakeholder communication to create built-in revenue streams and strengthen the franchise value proposition. Optimized CRM systems and workflows to monitor pipeline health and reduce average lead-to-contract time by 25%. Conducted comprehensive market research and competitive analysis blending on-ground evaluations with remote data analysis. Developed marketing assets for franchise recruitment and maintained brand alignment with creative resources.

Marketing Lead at HealthX Africa

February 1, 2024 - August 30, 2024

Directed multi-channel social media campaigns and digital storytelling initiatives, boosting brand awareness by 300% and acquiring 558 new B2C subscribers within four months through data-driven strategies. Developed brand guidelines and creative toolkits to ensure cross-platform brand consistency. Secured three strategic partnerships with leading insurance companies, expanding the B2B client base with a new fee-for-service model. Managed marketing budget and tracked KPIs using analytics and AI-driven insights, leading to ROI optimization. Led a remote team and coordinated cross-functional efforts with product, sales, and customer success.

Head of Department, Marketing at The Outspan Teaching & Referral Hospital and Medical College

August 6, 2018 - August 31, 2023

Led a digital marketing transformation and brand strategy, growing the combined Facebook audience from 10,873 to 22,200 in one year and increasing content engagement by 50%. Achieved a 40% lead-to-client conversion rate; launched remote services during COVID-19; drove a 33% increase in pharmacy sales. Directed GTM calendar management, corporate wellness programs, maternity packages, brand audits, and cross-functional collaboration with clinical departments, HR, and leadership. Managed budgets, analytics, and internal communications, delivering data-driven insights for optimization.

Agency Manager at Resolution Insurance

November 1, 2017 - July 31, 2018

Generated KES 12 million in new business within nine months by executing targeted market penetration strategies, brand positioning, and multi-channel campaigns. Expanded the sales network by recruiting 10 in-house agents and securing 15 partnerships with independent agencies, including bancassurance and Sacco channels. Led agency performance through training and KPI management, developed trade marketing materials, and ensured brand consistency across distribution channels. Conducted market research to inform GTM strategy and opportunities in Nyeri.

Unit Manager at APA Insurance Ltd.

January 1, 2016 - June 30, 2017

Led a direct sales team of 10 agents to achieve annual unit revenue of KES 15 million. Penetrated new markets in Nyeri County using market research and strategic marketing initiatives; developed sales materials and ensured brand alignment. Implemented data-driven performance tracking and social media marketing to support lead generation and client acquisition; conducted team training to improve conversions and customer satisfaction.

Direct Sales Agent at APA Insurance Ltd

March 3, 2010 - December 31, 2015

Direct sales role in Nyeri, maintaining pipeline development and customer relationships to meet targets.