Doaa Seleat

I worked on the social media and content strategy for Al Abd Aljaleel Travel, a tourism brand targeting the Kuwaiti and Gulf markets.

My role focused on turning destinations, hotels, travel offers, and trip details into content that felt more useful, trustworthy, and relevant to the audience, rather than relying only on promotional posts.

I developed content ideas, captions, short-form concepts, campaign angles, and publishing plans tailored to travel behavior in the Gulf market.

A major part of the work was finding the right balance between inspirational travel content and conversion-focused messaging, making sure the audience could both imagine the experience and understand the value of the offer.

My work included:

• Social media strategy
• Tourism content planning
• Gulf market content adaptation
• Short-form video concepts
• Copywriting and campaign messaging
• Creative direction
• Offer positioning
• Audience engagement
• Performance review and optimization

I also worked with licensed visual sources, UGC-style content, destination footage, and creative tools to build stronger travel content even when original assets were limited.

The goal was always to make the content feel closer to the actual travel experience and more useful in driving interest, inquiries, and bookings.

I led the social media and content strategy for Ghaya Foundation and Ghaya Publishing across Facebook, Instagram, TikTok, and YouTube.

My role covered the full content cycle: strategy, content planning, recurring series, campaign ideas, copywriting, creative direction, publishing workflows, community engagement, and performance analysis.

Instead of relying on isolated posts, I built repeatable content formats around interviews, books, cultural programs, events, and short-form video, adapting each idea to the platform and audience.

During the initial growth period, views increased from 64.5K to 237.2K, engagement grew from 936 to 3.5K, and messages increased from 12 to 73.

The focus was not simply on posting more content, but on creating a consistent system, tracking performance, and improving the plan based on real audience behavior and results.

Key areas:

• Social media strategy
• Content planning
• Short-form content
• Copywriting
• Creative direction
• Campaign management
• Community engagement
• Performance analysis