Ghaya Foundation – Social Media Growth & Content Strategy

I led the social media and content strategy for Ghaya Foundation and Ghaya Publishing across Facebook, Instagram, TikTok, and YouTube.

My role covered the full content cycle: strategy, content planning, recurring series, campaign ideas, copywriting, creative direction, publishing workflows, community engagement, and performance analysis.

Instead of relying on isolated posts, I built repeatable content formats around interviews, books, cultural programs, events, and short-form video, adapting each idea to the platform and audience.

During the initial growth period, views increased from 64.5K to 237.2K, engagement grew from 936 to 3.5K, and messages increased from 12 to 73.

The focus was not simply on posting more content, but on creating a consistent system, tracking performance, and improving the plan based on real audience behavior and results.

Key areas:

• Social media strategy
• Content planning
• Short-form content
• Copywriting
• Creative direction
• Campaign management
• Community engagement
• Performance analysis