I am passionate about advancing research in human sciences, particularly how evolving technologies shape consumer behavior. My goal is to contribute to knowledge in digital marketing, consumer psychology, brand experience, e-retailing, and social media engagement, bridging gaps between Western and non-Western contexts to support academics, marketers, and practitioners in developing effective strategies. My international academic and teaching experience has strengthened my ability to work across cultures, adapt under pressure, and engage diverse audiences. These experiences have enhanced my active listening, strategic thinking, and educational skills, allowing me to foster meaningful human interactions and inspire learning.

Doa’a S. Hajawi

I am passionate about advancing research in human sciences, particularly how evolving technologies shape consumer behavior. My goal is to contribute to knowledge in digital marketing, consumer psychology, brand experience, e-retailing, and social media engagement, bridging gaps between Western and non-Western contexts to support academics, marketers, and practitioners in developing effective strategies. My international academic and teaching experience has strengthened my ability to work across cultures, adapt under pressure, and engage diverse audiences. These experiences have enhanced my active listening, strategic thinking, and educational skills, allowing me to foster meaningful human interactions and inspire learning.

Available to hire

I am passionate about advancing research in human sciences, particularly how evolving technologies shape consumer behavior.

My goal is to contribute to knowledge in digital marketing, consumer psychology, brand experience, e-retailing, and social media engagement, bridging gaps between Western and non-Western contexts to support academics, marketers, and practitioners in developing effective strategies. My international academic and teaching experience has strengthened my ability to work across cultures, adapt under pressure, and engage diverse audiences. These experiences have enhanced my active listening, strategic thinking, and educational skills, allowing me to foster meaningful human interactions and inspire learning.

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Experience Level

Intermediate

Work Experience

Assistant Professor in Marketing at University of Jordan, Faculty of Business Administration, Marketing Department
January 1, 2022 - Present
Teach undergraduate and graduate marketing courses; conduct research in consumer psychology, digital marketing, brand experience, and social media; supervise student projects and theses; contribute to curriculum development and program quality.
Adjunct Lecturer in Marketing at Florida Atlantic University, College of Business
April 1, 2024 - Present
Deliver lectures and seminars in marketing; contribute to research projects at FAU; collaborate with peers on digital marketing and consumer behavior research.
Business Development and Branding Consultant at Sanad Elemaar for Building & Construction
October 1, 2010 - Present
Consultancy focused on branding strategy, business development, and market positioning for building and construction sector clients in Saudi Arabia; advised on marketing communications and stakeholder engagement.
Marketing and Communications Strategist at Special Support for Building and Constructions
October 1, 2019 - Present
Strategic marketing and communications planning for a construction-focused organization; development of brand messaging, campaigns, and digital outreach.
Part Time Lecturer and Seminars Facilitator in Business and Marketing at Durham University, Business School UK
February 1, 2018 - February 29, 2020
Delivered seminars and courses in business and marketing; supported student learning and research in marketing and management.
Full Time Lecturer in Marketing at University of Jordan, Faculty of Business Administration
February 1, 2014 - April 30, 2016
Lectured in marketing disciplines; contributed to curriculum development and student mentoring; supported research activities.
Part Time Lecturer and Teaching Assistant in Marketing at University of Jordan, Faculty of Business Administration
February 1, 2012 - February 28, 2014
Teaching assistant; supported marketing course delivery and assessment; engaged in student mentoring and research activities.

Education

PhD in Marketing at Durham University
October 1, 2016 - September 30, 2021
Master of Business Administration/Marketing at University of Jordan
September 1, 2011 - June 30, 2013
Bachelor of Marketing at University of Jordan
September 1, 2006 - June 30, 2010

Qualifications

Jordanian Higher Education License for Teaching (graduate and postgraduate students)
January 1, 2022 - January 16, 2026
NARTI Online Training: Partial Least Squares Structural Equation Modeling (PLS-SEM)
January 1, 2020 - December 31, 2020
Emerging Leadership Programme
January 1, 2020 - December 31, 2020
Multilevel Structural Equation Methods
January 1, 2019 - December 31, 2019
Associate/Standard/Senior Fellowship of the HEA - SD290
January 1, 2019 - December 31, 2019
Advanced SPSS
January 1, 2019 - December 31, 2019
NARTI workshop: Multivariate Data Analysis
January 1, 2018 - December 31, 2018
Introduction to DELTA
January 1, 2018 - December 31, 2018
The International Teaching Assistant
January 1, 2018 - December 31, 2018
Teaching Induction for Postgraduates Session 2: Preparing to Teach - Assessment in the Social Sciences
January 1, 2018 - December 31, 2018
Teaching Induction for Postgraduates Session 2 - Small Group in the Social Sciences
January 1, 2018 - December 31, 2018
NARTI workshop: Advanced Structural Equation Modelling & Measurement Theory
January 1, 2018 - December 31, 2018
Communicating Your Research to the Public
January 1, 2018 - December 31, 2018
Maths and Stats Lab Drop-in
January 1, 2017 - December 31, 2017
Introduction to NVivo
January 1, 2017 - December 31, 2017
Introduction to R Language
January 1, 2017 - December 31, 2017
Resilience for Researchers
January 1, 2017 - December 31, 2017
Qualitative Methods
January 1, 2017 - December 31, 2017
Problem Solving and Creativity in Research
January 1, 2017 - December 31, 2017
Writing Literature Reviews in Arts and Humanities and Social Sciences
January 1, 2017 - December 31, 2017
Social media bootcamp: sharing, connecting, and building an audience
January 1, 2016 - December 31, 2016
SPSS course (30 hours) at the University of Jordan
January 1, 2013 - December 31, 2013
Human Resources Management certified
January 1, 2011 - December 31, 2011

Industry Experience

Education, Real Estate & Construction, Professional Services, Software & Internet, Media & Entertainment