Available to hire
Hi, I’m Sonusi Ifedolapo Daniel, a Senior Product Designer with a B.Sc. in Computer Science and over 5 years of experience building scalable B2B and B2C digital products. I translate complex business logic into intuitive user interfaces and have recently helped architect financial orchestration platforms for African markets.
I blend deep technical understanding with user-centered design to bridge engineering and business goals. I have a proven track record in developing design systems, leading end-to-end product lifecycles, and leveraging growth psychology to boost user retention and product adoption.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Yoruba
Fluent
Work Experience
Lead User Experience Designer at BeetleLabs
August 1, 2015 - PresentLeading the end-to-end product design for a B2B financial orchestration platform focused on simplifying trade finance and cross-border transactions in Nigeria and Kenya. Translating complex financial workflows into intuitive, user-centric interfaces, reducing friction for businesses managing multi-currency trade operations. Architecting a scalable Design System in Figma, establishing reusable components and typography standards to accelerate development speed and ensure consistency across the platform. Collaborating with engineering and business stakeholders to define MVP scope, balancing technical constraints with user requirements to ensure a viable market launch. Conducting user research to understand pain points of African merchants, informing information architecture and feature prioritization. Developed risk-assessment frameworks for merchant onboarding, ensuring all UI patterns complied with financial privacy regulations and anti-fraud standards. Conducted heuristic evaluations
User Experience Designer at Safelink
October 1, 2023 - December 1, 2024Owned the end-to-end UI/UX design for the core web platform, ensuring full responsiveness and accessibility (WCAG compliance) across mobile and desktop devices. Architected and maintained a scalable Design System in Figma — including reusable components, typography, and colour variables which improved design consistency and reduced engineering handover time. Spearheaded user research initiatives, including surveys and feedback loops, translating qualitative data into actionable insights that refined the information architecture and navigation structure. Collaborated closely with cross-functional development teams to ensure pixel-perfect implementation, providing detailed specs and documentation that streamlined the build process. Enforced WCAG Accessibility standards and privacy-first consent mechanisms across the platform, acting as the primary gatekeeper for UX compliance.
Freelance Product & UI Designer at Self-Employed (Remote)
September 1, 2021 - PresentActed as Lead Designer for various SMEs, defining product roadmaps and delivering high-fidelity MVPs that helped clients secure initial funding/customers. Designed UI/UX solutions for websites and mobile apps, from conceptual sketches and wireframes to polished interactive prototypes. Assisted clients in elevating customer experiences through design thinking and creative problem-solving. Delivered end-to-end branding and design solutions for startups and SMEs, including logos, social media kits, and product packaging. Created marketing graphics and digital collateral (brochures, catalogues, and banners) that supported clients in building strong online identities. Provided brand consultation services, advising on typography, colour systems, and visual hierarchy to align design with business goals.
Social Media Designer & Manager at JTI Foods
October 1, 2024 - July 1, 2025Developed and implemented social media strategies targeting Nigerian and UK audiences, increasing brand awareness and engagement across Instagram and Facebook. Designed promotional graphics, ad creatives, and product visuals tailored to resonate with diaspora communities, boosting relevance and customer trust. Managed paid advertising campaigns on Meta Ads Manager, driving significant traffic to the company website and improving online sales. Created and scheduled content calendars, ensuring consistent posting, optimized timing, and alignment with brand objectives. Monitored analytics to evaluate campaign performance and adjusted strategies to maximize ROIs.
Graphics Designer & Content Creator at Orosun Skincare
March 1, 2023 - PresentDesigned high-conversion visuals and branded creatives that enhanced product storytelling and increased Instagram engagement rates. Collaborated with the marketing team on digital product launches, ensuring visual assets were aligned with campaigns and customer expectations. Produced social media content (graphics, reels, and stories) that contributed to steady growth in followers and customer inquiries. Maintained a consistent visual identity across all platforms, ensuring designs reflected the premium positioning of the skincare line. Assisted in planning and executing social media ad campaigns, contributing to measurable improvements in product sales.
Volunteer Graphic Designer at Google Developer Group, DevFest Ikorodu
January 1, 2022 - December 31, 2022Designed event branding materials, including social media banners, flyers, and attendee guides. Created digital assets that improved event visibility online and enhanced attendee engagement. Assisted in managing digital communications before and during the event.
Education
B.Sc. Computer Science at Federal University of Agriculture, Abeokuta
August 1, 2019 - October 1, 2024Qualifications
Google UX Design Professional Certificate
January 1, 2022 - January 17, 2026Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Education, Retail
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