Hello, I’m Dominika, based in Edinburgh, Scotland.
I specialize in branding, brand identity, and concept visualization. I am a recent graduate with a First Class Bachelor of Arts (Hons) in Visual Communication, passionate about vintage design, packaging and typography.
During my academic journey and internships, I developed a strong foundation in UI/UX design, user research, and brand identity. I worked closely with developers to design a user interface for a banking app, conducted market research, and rigorously tested the software to identify usability issues. At a marketing agency I contributed to internal rebranding efforts, created iconographic systems, and learned collaboration in a fast-paced environment. I delivered ever-higher standards of execution, always prioritizing both aesthetics and usability. These experiences sharpened my reasoning skills - honing my ability to think from first principles and design with clarity and purpose.
What drives me is a strong sense of ownership and ambition. I consistently push myself to deliver more and better. I take pride in being a collaborative team member - someone who supports others without hesitation and believes the best ideas should win, regardless of where they come from.
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Carousel is a display slab-serif typeface resurrected from Antique, a font introduced and popularised by Vincent Figgins in the mid-19th century.
It follows a classic Clarendon model with some alterations made for a better readability. It takes inspiration from many Egyptiennes and was designed to look best on big displays.
For my Graded Unit I created an imaginary chain of grocery stores inspired by the daunting times for Polish history of PRL (Polish People’s Republic) and designed packaging for a collection of goods sold in stores.
Low availability of products in stores and limited imported goods was extremely difficult to cope with for everyone. Poor quality of life forced many to enjoy the little things which manifested in newly emerged hobbies like collecting limited edition matches, chocolate packaging or drink labels. Enamel is a reimagined 70s-80s Polish packaging combined with Wes Anderson’s eccentric style
As a submission for an ISTD competition I created a series of experiments with moiré effect that explore how lines interact with each other.
I started my journey by interpreting the meaning of a line and exploring everything that I associated with the concept of linearity. I started looking for lines in things that I was already familiar with - resonance, functions, magnetic fields and vibration patterns.
While making all those discoveries I noticed that there is one common thing that links them all together – interference. I noticed that in a two–source interference the waves meet depending on their phase difference. This creates an illusion of a pattern that is created when two paths with identical wavelength meet.
A similar thing happens when two patterns overlap, creating a new, wavy pattern. This effect is called moiré, and it occurs in printing, television, photography, and of course, in physics. For this effect to happen we need to overlap two patterns – which must not be completely identical but rather displaced or rotated. In result, a third, invisible pattern emerges.
My response to the brief is a series of experiments with the moiré effect that explore how lines interact with each other. I created animations that are based on different patterns and designed a booklet that incorporates interactive elements. The cover and the sleeve are designed in a way that when moved apart, the pattern starts moving. This publication is an exploration of invisible movement.
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