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I’m Dominique Touchaud, a global marketing leader with a track record of growing brands across FMCG, luxury/retail, and advertising. I founded Shokunin, a strategic marketing boutique, after leading global teams at P&G and Swatch, where I helped build award-winning campaigns and modernize marketing capability. I’ve collaborated with CMOs and agency leaders around the world to design growth platforms, launch new brands, and reinvent how marketing works in growth markets. I’m passionate about combining strategic clarity with creative execution to deliver measurable business impact. A lifelong learner and teacher, I’ve trained 3,000+ marketers, mentored via Franklin Covey and Hofstede Insights programs, and currently teach Global Marketing at Universidad Francisco Marroquín in Guatemala. My global perspective—rooted in Caribbean heritage and experiences across Switzerland, Chile, Panama, Singapore, and New Zealand—drives my approach to culturally intelligent, evidence-based marketing. I love building partnerships, embracing new tools, and shaping marketing models that stay ahead of change while delivering real value for brands and customers.…I’m Dominique Touchaud, a global marketing leader with a track record of growing brands across FMCG, luxury/retail, and advertising. I founded Shokunin, a strategic marketing boutique, after leading global teams at P&G and Swatch, where I helped build award-winning campaigns and modernize marketing capability. I’ve collaborated with CMOs and agency leaders around the world to design growth platforms, launch new brands, and reinvent how marketing works in growth markets. I’m passionate about combining strategic clarity with creative execution to deliver measurable business impact. A lifelong learner and teacher, I’ve trained 3,000+ marketers, mentored via Franklin Covey and Hofstede Insights programs, and currently teach Global Marketing at Universidad Francisco Marroquín in Guatemala. My global perspective—rooted in Caribbean heritage and experiences across Switzerland, Chile, Panama, Singapore, and New Zealand—drives my approach to culturally intelligent, evidence-based marketing. I love building partnerships, embracing new tools, and shaping marketing models that stay ahead of change while delivering real value for brands and customers.

Dominique Touchaud

Brand Strategist, Marketing Strategist, Content Strategist, +3

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I’m Dominique Touchaud, a global marketing leader with a track record of growing brands across FMCG, luxury/retail, and advertising. I founded Shokunin, a strategic marketing boutique, after leading global teams at P&G and Swatch, where I helped build award-winning campaigns and modernize marketing capability. I’ve collaborated with CMOs and agency leaders around the world to design growth platforms, launch new brands, and reinvent how marketing works in growth markets. I’m passionate about combining strategic clarity with creative execution to deliver measurable business impact. A lifelong learner and teacher, I’ve trained 3,000+ marketers, mentored via Franklin Covey and Hofstede Insights programs, and currently teach Global Marketing at Universidad Francisco Marroquín in Guatemala. My global perspective—rooted in Caribbean heritage and experiences across Switzerland, Chile, Panama, Singapore, and New Zealand—drives my approach to culturally intelligent, evidence-based marketing. I love building partnerships, embracing new tools, and shaping marketing models that stay ahead of change while delivering real value for brands and customers.…I’m Dominique Touchaud, a global marketing leader with a track record of growing brands across FMCG, luxury/retail, and advertising. I founded Shokunin, a strategic marketing boutique, after leading global teams at P&G and Swatch, where I helped build award-winning campaigns and modernize marketing capability. I’ve collaborated with CMOs and agency leaders around the world to design growth platforms, launch new brands, and reinvent how marketing works in growth markets. I’m passionate about combining strategic clarity with creative execution to deliver measurable business impact. A lifelong learner and teacher, I’ve trained 3,000+ marketers, mentored via Franklin Covey and Hofstede Insights programs, and currently teach Global Marketing at Universidad Francisco Marroquín in Guatemala. My global perspective—rooted in Caribbean heritage and experiences across Switzerland, Chile, Panama, Singapore, and New Zealand—drives my approach to culturally intelligent, evidence-based marketing. I love building partnerships, embracing new tools, and shaping marketing models that stay ahead of change while delivering real value for brands and customers.

Available to hire

I’m Dominique Touchaud, a global marketing leader with a track record of growing brands across FMCG, luxury/retail, and advertising. I founded Shokunin, a strategic marketing boutique, after leading global teams at P&G and Swatch, where I helped build award-winning campaigns and modernize marketing capability. I’ve collaborated with CMOs and agency leaders around the world to design growth platforms, launch new brands, and reinvent how marketing works in growth markets. I’m passionate about combining strategic clarity with creative execution to deliver measurable business impact.

A lifelong learner and teacher, I’ve trained 3,000+ marketers, mentored via Franklin Covey and Hofstede Insights programs, and currently teach Global Marketing at Universidad Francisco Marroquín in Guatemala. My global perspective—rooted in Caribbean heritage and experiences across Switzerland, Chile, Panama, Singapore, and New Zealand—drives my approach to culturally intelligent, evidence-based marketing. I love building partnerships, embracing new tools, and shaping marketing models that stay ahead of change while delivering real value for brands and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Fluent

French

Fluent

Spanish; Castilian

Fluent

German

Intermediate

Italian

Intermediate

Japanese

Beginner

Work Experience

Founder / Strategic Marketing Consultant, Global Marketing Professor at Shokunin

January 1, 2020 - Present

Echoing the Japanese concept of craftsmanship, Shokunin unlocks the growth potential of companies through bespoke marketing solutions. Applying best-in-class management skills honed from global corporate experience, I help brands and businesses grow through strategy, Go-To-Market planning, and partnerships.

Head of NZ Retail Marketing (Contract) at SIME DARBY

March 1, 2024 - September 30, 2024

Led New Zealand retail marketing for automotive brands (VW, BMW, Audi, Porsche, Ferrari, FASST used cars); coordinated cross-functional teams and Go-To-Market campaigns.

Senior Advisor (Contract) – Industry Transformation Plans, Major Events at MBIE

June 1, 2022 - December 31, 2022

Provided advisory support on industry transformation plans and major events; served on Start-Up Council and supported the Provincial Growth Fund.

Marketing Director to VP Marketing at Procter & Gamble

October 1, 2003 - December 31, 2020

Led cross-category and geographies; led creation and integration of advertising best practices; reinvented Pampers with global platforms and growth-market focus (LATAM, ASEAN, CHINA, MEA). Contributed to P&G's commitment to creativity in marketing.

Head of Global Advertising and Communication at Swatch

October 1, 2001 - August 31, 2003

Head of global advertising and communication, based in Switzerland; strengthened marketing team and drove award-winning campaigns, contributing to Swatch’s Cannes recognition as Marketer of the Year.