Available to hire
Hi, I’m Donika Serafimova—a marketing and design professional based in Malta (Zabbar). I specialize in digital marketing, social media, and UX/UI design, with a track record of building brand presence for multiple brands across web and social channels.
I love turning data into creative, user-friendly solutions and am always eager to take on new challenges that help brands grow online and offline.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Turkish
Advanced
Russian
Beginner
Bulgarian
Fluent
Work Experience
Digital Marketing and Content Manager at I.B.C. Sports Betting Limited
September 1, 2024 - PresentAs the Digital Marketing and Content Manager at I.B.C. Limited, I am the primary individual responsible for shaping and executing the company’s overall marketing approach and strategy on a daily basis. My role involves managing all social media accounts, creating engaging content, and ensuring the brand maintains a strong online presence. I oversee the design and production of visual assets, including banners for the website, social media posts, and other digital content. Additionally, I am actively involved in preparing a secondary blog website to expand their content reach. I handle SEO optimization to improve search engine rankings and work on UX design for the mobile application to enhance user experience. My technical skills also include maintaining and troubleshooting pages within the content management system, where I frequently fix HTML coding issues to ensure smooth page functionality. Furthermore, I developed and implemented I.B.C.'s marketing concept, ensuring compliance w
Digital Marketing Manager at InterContinental Malta
August 31, 2024 - July 18, 2025My duties encompassed website development, analyzing SEMrush reports, social media posts, graphic design projects, photoshoots, and video shoots. My focus was on marketing strategies and crafting websites that resonate with the brand. Proficient in creating compelling web pages, striking mobile apps, landing pages, posters, business cards, etc., I have excelled in combining creativity and data-driven tactics to boost growth and engagement. I was eager to leverage my skills and expertise to enhance the brand's online and offline visibility and marketing initiatives.
Marketing Coordinator at Genesis Limited
September 30, 2022 - July 18, 2025As a dedicated Marketing Coordinator at Genesis, I oversaw the social media presence of 19 brands with meticulous care. I created engaging designs and curated a dynamic posting calendar to ensure consistent and quality content. Working collaboratively with various teams such as PPC, SEO, Tech, and Design, managed projects independently and prepared detailed reports and presentations. Leveraging platforms like Salesforce, NetRefer, Jira, and Trello, I efficiently handled affiliate design and marketing requests to drive brand success.
Marketing and Communications Manager at European Foundation for Support of Culture
September 30, 2020 - July 18, 2025As a Marketing and Communications Manager at the European Foundation for Support of Culture, I was a key liaison between prominent news platforms, including CNN and Dubai TV, Euronews, and many other international news platforms, TV programs, magazines, and websites, ensuring effective communication and publication of articles. I meticulously managed quotations, organized financial deals, and oversaw marketing projects. Additionally, I was responsible for website implementation, developing a social media calendar, managing budgets, and executing SEO strategies to promote events effectively.
Senior Marketing Designer at VFU, Varna, Bulgaria
May 31, 2018 - July 18, 2025As a senior marketing designer, I excelled in managing a range of design projects, including creating graphic design brochures, posters, roll-up banners, business cards, etc. My expertise extended to enhancing social media presence through engaging and proficient video editing skills in both 3D and 2D projects on Adobe software. Additionally, I demonstrated strong marketing acumen by overseeing and implementing strategies for promoting the university. My versatile skill set and creative vision consistently contributed the success of marketing and brand communication efforts.
Marketing Specialist at Varna Free University
December 31, 2018 - July 18, 2025As a Marketing Specialist at Varna Free University, I developed and implemented marketing strategies to promote academic programs and campus events. My duties included creating engaging content for digital and print media, managing social media channels, conducting market research to identify target audiences, and analyzing campaign performance to optimize outreach efforts. I collaborated with various departments to ensure consistent messaging and enhance the university's brand presence.
Digital Marketing and Content Manager at I.B.C. Sports Betting Limited
September 1, 2024 - PresentResponsible for shaping and executing the company’s overall marketing approach and strategy daily. Managing all social media accounts, creating engaging content, and maintaining strong online presence. Overseeing design and production of visual assets including banners, social media posts, and other digital content. Preparing a secondary blog website to expand content reach. Handling SEO optimization and UX design for the mobile application to enhance user experience. Maintaining and troubleshooting pages within the content management system, frequently fixing HTML coding issues to ensure smooth page functionality. Developed and implemented marketing concept aligned with legal sports betting advertising regulations approved by Gambling Commission License (GGL). Main person responsible for content creation, design, and strategic planning driving digital marketing initiatives with a comprehensive integrated approach.
Digital Marketing Manager at InterContinental Malta
August 31, 2024 - July 18, 2025Handled website development, SEMrush report analysis, social media posts, graphic design, photoshoots, and video shoots. Focused on marketing strategies and crafting websites resonating with brand. Proficient in creating compelling web pages, mobile apps, landing pages, posters, business cards, combining creativity and data-driven tactics to boost growth and engagement, enhancing brand's online and offline visibility.
Marketing Coordinator at Genesis Limited
September 30, 2022 - July 18, 2025Oversaw social media presence of 19 brands with attention to detail. Created engaging designs and curated a dynamic posting calendar ensuring consistent, quality content. Collaborated with PPC, SEO, Tech, and Design teams. Managed projects independently and prepared detailed reports and presentations. Leveraged platforms like Salesforce, NetRefer, Jira, Trello to efficiently handle affiliate design and marketing requests driving brand success.
Marketing and Communications Manager at European Foundation for Support of Culture
September 30, 2020 - July 18, 2025Liaison between major news platforms and international media ensuring effective communication and publication of articles. Managed quotations, financial deals, and marketing projects. Responsible for website implementation, social media calendar development, budget management, and SEO strategies promoting events effectively.
Senior Marketing Designer at VFU, Varna, Bulgaria
May 31, 2018 - July 18, 2025Managed design projects including brochures, posters, roll-up banners, business cards, etc. Enhanced social media presence through video editing in 3D and 2D Adobe software projects. Oversaw and implemented marketing strategies for promoting the university contributing to successful marketing and brand communications.
Digital Marketing and Content Manager at I.B.C. Sports Betting Limited
September 1, 2024 - PresentAs the Digital Marketing and Content Manager at I.B.C. Limited, I am the primary individual responsible for shaping and executing the company’s overall marketing approach and strategy on a daily basis. My role involves managing all social media accounts, creating engaging content, and ensuring the brand maintains a strong online presence. I oversee the design and production of visual assets, including banners for the website, social media posts, and other digital content. Additionally, I am actively involved in preparing a secondary blog website to expand their content reach. I handle SEO optimization to improve search engine rankings and work on UX design for the mobile application to enhance user experience. My technical skills also include maintaining and troubleshooting pages within the content management system, frequently fixing HTML coding issues to ensure smooth page functionality. Furthermore, I developed and implemented I.B.C.'s marketing concept, ensuring compliance with l
Digital Marketing Manager at InterContinental Malta
August 31, 2024 - July 18, 2025My duties encompassed website development, analyzing SEMrush reports, social media posts, graphic design projects, photoshoots, and video shoots. My focus was on marketing strategies and crafting websites that resonate with the brand. Proficient in creating compelling web pages, striking mobile apps, landing pages, posters, business cards, and more, I have excelled in combining creativity and data-driven tactics to boost growth and engagement. I was eager to leverage my skills and expertise to enhance the brand's online and offline visibility and marketing initiatives.
Marketing Coordinator at Genesis Limited
September 30, 2022 - July 18, 2025As a dedicated Marketing Coordinator at Genesis, I oversaw the social media presence of 19 brands with meticulous care. I created engaging designs and curated a dynamic posting calendar to ensure consistent and quality content. Working collaboratively with various teams such as PPC, SEO, Tech, and Design, I managed projects independently and prepared detailed reports and presentations. Leveraging platforms like Salesforce, NetRefer, Jira, and Trello, I efficiently handled affiliate design and marketing requests to drive brand success.
Marketing and Communications Manager at European Foundation for Support of Culture
September 30, 2020 - July 18, 2025As a Marketing and Communications Manager at the European Foundation for Support of Culture, I was a key liaison between prominent news platforms including CNN, Dubai TV, Euronews, and others, ensuring effective communication and publication of articles. I meticulously managed quotations, organized financial deals, and oversaw marketing projects. Additionally, I was responsible for website implementation, developing a social media calendar, managing budgets, and executing SEO strategies to promote events effectively.
Senior Marketing Designer at VFU, Varna, Bulgaria
May 31, 2018 - July 18, 2025As a senior marketing designer, I excelled in managing a range of design projects including graphic design brochures, posters, roll-up banners, business cards, etc. My expertise extended to enhancing social media presence through engaging and proficient video editing skills in both 3D and 2D projects on Adobe software. Additionally, I demonstrated strong marketing acumen by overseeing and implementing strategies for promoting the university. My versatile skill set and creative vision consistently contributed to the success of marketing and brand communication efforts.
Digital Marketing and Content Manager at I.B.C. Sports Betting Limited
September 1, 2024 - PresentAs the Digital Marketing and Content Manager at I.B.C. Limited, I am the primary individual responsible for shaping and executing the company’s overall marketing approach and strategy daily. This role involves managing all social media accounts, creating engaging content, and ensuring the brand maintains a strong online presence. I oversee the design and production of visual assets, including banners for the website, social media posts, and other digital content. Additionally, I prepare a secondary blog website to expand content reach, handle SEO optimization to improve search engine rankings, and work on UX design for the mobile application to enhance user experience. My technical skills include maintaining and troubleshooting pages within the content management system and fixing HTML coding issues for smooth page functionality. Furthermore, I developed and implemented I.B.C.'s marketing concept, ensuring compliance with legal rules concerning sports betting advertising, which has b
Digital Marketing Manager at InterContinental Malta
August 31, 2024 - July 18, 2025My duties included website development, analyzing SEMrush reports, social media posts, graphic design projects, photoshoots, and video shoots. My focus was on marketing strategies and crafting websites that resonate with the brand. I was proficient in creating compelling web pages, striking mobile apps, landing pages, posters, business cards, etc. I excelled in combining creativity and data-driven tactics to boost growth and engagement, leveraging my skills to enhance the brand's online and offline visibility and marketing initiatives.
Marketing Coordinator at Genesis Limited
September 30, 2022 - July 18, 2025As a dedicated Marketing Coordinator, I oversaw the social media presence of 19 brands with meticulous care. I created engaging designs and curated a dynamic posting calendar to ensure consistent and quality content. I worked collaboratively with teams such as PPC, SEO, Tech, and Design, managed projects independently, and prepared detailed reports and presentations. Using platforms like Salesforce NetRefer, Jira, and Trello, I efficiently handled affiliate design and marketing requests to drive brand success.
Marketing and Communications Manager at European Foundation for Support of Culture
September 30, 2020 - July 18, 2025I was a key liaison between prominent news platforms, ensuring effective communication and publication of articles. I managed quotations, organized financial deals, and oversaw marketing projects. I was responsible for website implementation, developing a social media calendar, managing budgets, and executing SEO strategies to promote events effectively.
Senior Marketing Designer at VFU, Varna, Bulgaria
May 31, 2018 - July 18, 2025I managed a range of design projects, including brochures, posters, roll-up banners, business cards, video editing in 3D and 2D on Adobe software. I demonstrated strong marketing acumen by overseeing and implementing strategies for promoting the university, contributing to successful marketing and brand communication efforts.
Marketing Specialist at Varna Free University
May 31, 2018 - July 18, 2025I developed and implemented marketing strategies to promote academic programs and campus events. Duties included creating content for digital and print media, managing social media channels, conducting market research, analyzing campaign performance, and collaborating with departments to enhance brand presence.
Marketing Coordinator at Genesis Limited
September 30, 2022 - September 12, 2025Oversee social media presence for 19 brands with meticulous care. Create engaging designs and curate a dynamic posting calendar to ensure consistency and quality content. Collaborate with PPC, SEO, Tech, and Design teams; manage projects independently; prepare detailed reports and presentations. Coordinate affiliate design and marketing requests and lead freelance design assets to support campaigns.
Graphic Designer at ICE Malta / ICE Malta Graphic Design
December 31, 2022 - September 12, 2025Handled graphic design for marketing campaigns, including social media assets, posters, banners, and print collateral. Supported I.B.C. Sports Betting Limited through visual design for online and offline campaigns; contributed to brand consistency across channels.
Marketing and Communications Manager at European Foundation for Support of Culture
September 30, 2020 - September 12, 2025Directed marketing and communications efforts; developed content for digital and print media; managed campaigns and communications strategy to strengthen brand presence and stakeholder engagement.
Digital Marketing and Content Manager at IBC Sports Betting Limited
September 1, 2024 - PresentOversee digital marketing and content strategy; manage social media channels; create engaging content; align online presence with brand objectives and campaign goals; monitor performance and optimize outreach.
Digital Marketing Manager at InterContinental Malta
August 1, 2024 - September 12, 2025Led digital marketing and social media efforts, coordinated with PC, SEO, tech, and design teams; developed and implemented campaigns for 19 brands and prepared detailed reports; managed affiliate design requests and marketing initiatives to drive brand growth.
Marketing Coordinator / Digital Marketing and Content Manager at Genesis Limited
September 1, 2022 - September 12, 2025Shaped and executed the company’s marketing approach; managed social media accounts, created engaging content, and ensured a strong online presence; collaborated with cross-functional teams to coordinate marketing activities and campaigns.
Education
Master degree at Varna Free University
January 1, 2023 - December 31, 2025Bachelor degree at Varna Free University
January 1, 2014 - December 31, 2018Master degree at Varna Free University
January 1, 2023 - December 31, 2025Bachelor degree at Varna Free University
January 1, 2014 - December 31, 2018Master degree at Varna Free University
January 1, 2023 - December 31, 2025Bachelor degree at Varna Free University
January 1, 2014 - December 31, 2018Master degree at Varna Free University
January 1, 2023 - December 31, 2025Bachelor degree at Varna Free University
January 1, 2014 - December 31, 2018Master's degree at Varna Free University
January 1, 2023 - January 1, 2025Bachelor's degree in Fashion Design and Management at Varna Free University
January 1, 2014 - January 1, 2018Master's Degree in Web Design and Digital Marketing (UX/UI) at Varna Free University
January 1, 2023 - January 1, 2025Bachelor's Degree in Fashion Design and Management at Varna Free University
January 1, 2014 - January 1, 2018Qualifications
Gambling Commission License (GGL)
January 11, 2030 - September 12, 2025Industry Experience
Gaming, Financial Services, Education, Retail, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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