Stories are everywhere, in the way a dish is plated, the vibe of a restaurant, the cut of a garment, or the energy of a lifestyle brand. My passion lies in taking those stories and translating them into digital experiences that captivate audiences and build lasting engagement. With over a decade of experience as both a Social Media Manager and Creative Director, I bring a unique blend of hands-on content creation and high-level brand vision. My career spans diverse industries: at Absolem, a nutrition brand, I crafted storytelling-driven campaigns that showcased the lifestyle benefits of health-focused food products. At StudioCloud30, I directed creative campaigns and digital strategies, producing reels, branded visuals, and short-form content that connected audiences to cultural and lifestyle experiences. My work in fashion and style sharpened my ability to create aspirational, trend-forward content that elevates a brand’s identity. What makes me stand out is the way I merge creativity with strategy. I don’t just design beautiful content, I build narratives that resonate, drive engagement, and grow communities. Skilled in video editing, design, and trend analysis, I create campaigns that are visually striking, culturally relevant, and designed to perform.

Donna Sheer

Stories are everywhere, in the way a dish is plated, the vibe of a restaurant, the cut of a garment, or the energy of a lifestyle brand. My passion lies in taking those stories and translating them into digital experiences that captivate audiences and build lasting engagement. With over a decade of experience as both a Social Media Manager and Creative Director, I bring a unique blend of hands-on content creation and high-level brand vision. My career spans diverse industries: at Absolem, a nutrition brand, I crafted storytelling-driven campaigns that showcased the lifestyle benefits of health-focused food products. At StudioCloud30, I directed creative campaigns and digital strategies, producing reels, branded visuals, and short-form content that connected audiences to cultural and lifestyle experiences. My work in fashion and style sharpened my ability to create aspirational, trend-forward content that elevates a brand’s identity. What makes me stand out is the way I merge creativity with strategy. I don’t just design beautiful content, I build narratives that resonate, drive engagement, and grow communities. Skilled in video editing, design, and trend analysis, I create campaigns that are visually striking, culturally relevant, and designed to perform.

Available to hire

Stories are everywhere, in the way a dish is plated, the vibe of a restaurant, the cut of a garment, or the energy of a lifestyle brand. My passion lies in taking those stories and translating them into digital experiences that captivate audiences and build lasting engagement.
With over a decade of experience as both a Social Media Manager and Creative Director, I bring a unique blend of hands-on content creation and high-level brand vision. My career spans diverse industries: at Absolem, a nutrition brand, I crafted storytelling-driven campaigns that showcased the lifestyle benefits of health-focused food products. At StudioCloud30, I directed creative campaigns and digital strategies, producing reels, branded visuals, and short-form content that connected audiences to cultural and lifestyle experiences. My work in fashion and style sharpened my ability to create aspirational, trend-forward content that elevates a brand’s identity.
What makes me stand out is the way I merge creativity with strategy. I don’t just design beautiful content, I build narratives that resonate, drive engagement, and grow communities. Skilled in video editing, design, and trend analysis, I create campaigns that are visually striking, culturally relevant, and designed to perform.

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Language

English
Fluent
French
Intermediate
Persian
Advanced
Spanish; Castilian
Intermediate

Work Experience

Creative Director & Marketing Manager at Studio Cloud 30
April 11, 2010 - December 16, 2024
Defined and executed brand identity and strategy for a multi-service studio, ensuring alignment across visual, digital, and in-person touchpoints. Led marketing initiatives including media planning, promotional campaigns, and content creation across digital and traditional platforms. Oversaw visual merchandising and in-studio branding. Collaborated with cross-functional teams, agencies, and franchise partners to ensure brand alignment, campaign excellence, and measurable performance.
Marketing Manager at Absolem
April 8, 2019 - September 5, 2022
Planned and executed multi-channel marketing campaigns, increasing brand visibility and driving customer engagement. Led a team of creatives and coordinators; oversaw content production, social media strategy, and digital marketing efforts.
Creative Director & General Manager at Cicino
February 17, 2014 - February 22, 2016
Developed and led national and local marketing initiatives to drive top-line sales. Ensured visual identity and in-store experience aligned with overarching brand goals. Created strategic marketing plans in collaboration with business and product leads to support new launches and customer retention.
Creative Director at Vancouver Firefighters Charities
December 31, 2025 - September 8, 2025
Led annual calendar production, launch events, and fundraising campaigns. Directed creative teams, branding, and storytelling to engage community and donors.
Creative Director at St. Pauls Hospital Foundation
March 8, 2012 - October 8, 2015
Produced fashion-based fundraising events, integrating storytelling, performance, and brand experiences.

Education

Executive Education - Digital Marketing at Harvard Business School
April 8, 2024 - September 7, 2025

Qualifications

Harvard Business School Executive Education (Digital Marketing)
April 8, 2024 - September 8, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Travel & Hospitality, Professional Services, Other