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Hi, I'm Don Lim, a passionate Content Team Lead at TBWA Singapore with a knack for creating engaging social content that really connects with audiences. I've had the pleasure of leading creative projects for amazing brands like Singapore Airlines and the National Museum Singapore. I enjoy managing video production processes from start to finish, shaping content strategies, and collaborating closely with clients to bring fresh ideas to life. I thrive in fast-paced environments where creativity meets strategy, and I love working with talented teams to produce high-quality content across social media platforms. Whether it's directing a video series or brainstorming new concepts, I'm always excited to craft stories that resonate and deliver impact. Portfolio: dondondon.portfolio.site…Hi, I'm Don Lim, a passionate Content Team Lead at TBWA Singapore with a knack for creating engaging social content that really connects with audiences. I've had the pleasure of leading creative projects for amazing brands like Singapore Airlines and the National Museum Singapore. I enjoy managing video production processes from start to finish, shaping content strategies, and collaborating closely with clients to bring fresh ideas to life. I thrive in fast-paced environments where creativity meets strategy, and I love working with talented teams to produce high-quality content across social media platforms. Whether it's directing a video series or brainstorming new concepts, I'm always excited to craft stories that resonate and deliver impact. Portfolio: dondondon.portfolio.site

Donnnut

Content Creator, Videographer, Video Editor, +5

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Hi, I'm Don Lim, a passionate Content Team Lead at TBWA Singapore with a knack for creating engaging social content that really connects with audiences. I've had the pleasure of leading creative projects for amazing brands like Singapore Airlines and the National Museum Singapore. I enjoy managing video production processes from start to finish, shaping content strategies, and collaborating closely with clients to bring fresh ideas to life. I thrive in fast-paced environments where creativity meets strategy, and I love working with talented teams to produce high-quality content across social media platforms. Whether it's directing a video series or brainstorming new concepts, I'm always excited to craft stories that resonate and deliver impact. Portfolio: dondondon.portfolio.site…Hi, I'm Don Lim, a passionate Content Team Lead at TBWA Singapore with a knack for creating engaging social content that really connects with audiences. I've had the pleasure of leading creative projects for amazing brands like Singapore Airlines and the National Museum Singapore. I enjoy managing video production processes from start to finish, shaping content strategies, and collaborating closely with clients to bring fresh ideas to life. I thrive in fast-paced environments where creativity meets strategy, and I love working with talented teams to produce high-quality content across social media platforms. Whether it's directing a video series or brainstorming new concepts, I'm always excited to craft stories that resonate and deliver impact. Portfolio: dondondon.portfolio.site

Available to hire

Hi, I’m Don Lim, a passionate Content Team Lead at TBWA Singapore with a knack for creating engaging social content that really connects with audiences. I’ve had the pleasure of leading creative projects for amazing brands like Singapore Airlines and the National Museum Singapore. I enjoy managing video production processes from start to finish, shaping content strategies, and collaborating closely with clients to bring fresh ideas to life.

I thrive in fast-paced environments where creativity meets strategy, and I love working with talented teams to produce high-quality content across social media platforms. Whether it’s directing a video series or brainstorming new concepts, I’m always excited to craft stories that resonate and deliver impact.

Portfolio: dondondon.portfolio.site

Skills

Experience Level

Portrait

Intermediate

Work Experience

Content Team Lead at TBWA\Group Singapore

April 1, 2023 - Present

Led a team to create engaging social content for brands like Singapore Airlines, National Museum Singapore, and Mandai. Directed a team of content creators, ensuring high-quality, on-brand content across social platforms. Managed video production from planning through post, overseeing storyboarding, logistics, on-set direction, and editing. Shaped content strategies and developed briefs, working closely with clients to pitch ideas and align on creative goals. Presented ideas to clients and refined concepts based on feedback to ensure content met brand objectives and resonated with audiences. Notable achievements include building Singapore Airlines' TikTok presence from 0 to 400k followers within 6 months and receiving multiple awards for the Singapore Re/imagined campaign.

Content Creator at TBWA\ Group Singapore

June 30, 2023 - July 28, 2025

Produced always-on content ranging from mid form to short form videos for Singapore Airlines. Led special projects such as the Deepavali SIA Batik Motif Rangoli video, collaborating with cabin crew for conceptualization and production. Directed and filmed a five-part series, Blue Skies Ahead, which garnered over 5 million views across Facebook, Instagram, and YouTube. Responsibilities spanned pre-production, production as Director/DoP, and post-production oversight. Also produced the SIA Hawker Culture social campaign comprising animated illustrated posts and short form videos.

Content Producer, Social at Ogilvy

June 30, 2021 - July 28, 2025

Handled video production, photography, and post-production for diverse campaign stages. Managed pre-production tasks and vendor coordination. Contributed to conceptualizing, scriptwriting, pitching, and brainstorming sessions. Created social content for brands including Changi Airport Group, MCCY, NCPC, Nestlé Purina Petcare, Philips, KFC, and Dairy Farm (Cold Storage).

Analyst - Content Creator (Production Lead) at DBS Bank

May 31, 2019 - July 28, 2025

Pioneered content creation within DBS's in-house creative content studio. Led video production efforts collaborating with the in-house content hub to ensure high-quality and timely production for internal and external channels. Participated in content strategy development and creative direction across departments within Group Strategic Marketing Communication.

Creative Executive at TheSmartLocal.com

August 31, 2018 - July 28, 2025

Supported the editorial department primarily through photography and travel photography. Produced engaging 60-90 second lifestyle videos covering topics such as lifestyle, food, events, fashion, and travel. Collaborated with an internal think tank to transform project briefs into viral content. Co-managed a 12-person creative team to maintain high quality video and photography outputs. Worked with brands like Sony, Toyota, Scoot, Silkair, and Thailand Authority Tourism Board.

Freelance photographer at JCDecaux Singapore

December 31, 2014 - July 28, 2025

Worked independently as a freelance photographer.