I’m Melanie Greblo, Marketing Hero and Brand Strategist, founder of Humans of Purpose and author of Brand Before Marketing. I help busy professionals and entrepreneurs simplify life and grow sustainable marketing ecosystems across Shopify/Squarespace, email, and analytics, empowering brands to stay professionally connected while being present for their children.…

Melanie Greblo

I’m Melanie Greblo, Marketing Hero and Brand Strategist, founder of Humans of Purpose and author of Brand Before Marketing. I help busy professionals and entrepreneurs simplify life and grow sustainable marketing ecosystems across Shopify/Squarespace, email, and analytics, empowering brands to stay professionally connected while being present for their children.…

Available to hire

I’m Melanie Greblo, Marketing Hero and Brand Strategist, founder of Humans of Purpose and author of Brand Before Marketing.

I help busy professionals and entrepreneurs simplify life and grow sustainable marketing ecosystems across Shopify/Squarespace, email, and analytics, empowering brands to stay professionally connected while being present for their children.

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Skills

Experience Level

Language

English
Fluent
Polish
Fluent

Work Experience

Founder & Creative Director at Her Audio Style
January 1, 2024 - Present
Conceived and launched a brand born from the need to simplify life for single mums, allowing them to stay professionally connected while being present for their children. Built and optimized the complete e-commerce ecosystem on Shopify. Developed the brand DNA, messaging, and visual storytelling to resonate with a high-performing parent demographic.
Founder & Author at Brand Before Marketing
January 1, 2025 - Present
Author of 'Brand Before Marketing', specializing in building sustainable marketing ecosystems and e-commerce solutions (Shopify/Squarespace) that empower busy professionals and entrepreneurs.
Specialist Coach at Basic Bananas
January 1, 2025 - Present
Specialist coach focusing on SEO geo-optimization and building sustainable marketing ecosystems for small business owners.
Co-Founder & Director at YaSkuls ky Corporation USA Inc. / YaSkuls ky Pty Ltd
January 1, 2016 - January 1, 2025
Strategic Brand Development, Market Analysis & Curation. Managed the critical path from sourcing raw materials to final delivery, ensuring efficient production cycles. Multichannel Styling & PR: directed styling for e-commerce, social media, and TV advertisements. Stakeholder management with a global network including influencers, PR agencies, fashion editors, and production.
Marketing Hero at Humans Of Purpose
January 1, 2024 - April 1, 2026
Developed marketing and communications strategies to promote products and services. Managed branding, advertising, public relations, and content marketing. Oversaw marketing campaigns to generate leads and drive sales. Reported on performance analytics directly to the CEO to guide business growth.
Founder & Creative Director at Humans of Purpose
January 1, 2024 - Present
Creative and result-driven product marketing professional with a passion for digital marketing and a proven track record of driving brand awareness and lead generation.
CEO at Humans of Purpose
April 1, 2024 - Present
Developed marketing and communications strategies to promote products and services; managed branding, advertising, public relations, and content marketing; led campaigns to generate leads and drive sales; tracked performance metrics and reported to the executive team.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Other

Skills

Experience Level