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I am a seasoned marketing and social media leader with over ten years of experience driving public relations, brand communications, and cross-border campaigns across APAC. I excel at tailoring regional strategies to targeted markets, collaborating across functions, and turning data into measurable results for clients. I enjoy mentoring teams, building strong media and influencer relationships, and delivering end-to-end campaigns—from concept through execution—that elevate brand presence and revenue. I thrive in fast-paced environments and am passionate about ethical storytelling and collaborative problem-solving.…I am a seasoned marketing and social media leader with over ten years of experience driving public relations, brand communications, and cross-border campaigns across APAC. I excel at tailoring regional strategies to targeted markets, collaborating across functions, and turning data into measurable results for clients. I enjoy mentoring teams, building strong media and influencer relationships, and delivering end-to-end campaigns—from concept through execution—that elevate brand presence and revenue. I thrive in fast-paced environments and am passionate about ethical storytelling and collaborative problem-solving.

Dora Sham

Social Media Manager, Marketing Strategist, Brand Strategist, +1

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I am a seasoned marketing and social media leader with over ten years of experience driving public relations, brand communications, and cross-border campaigns across APAC. I excel at tailoring regional strategies to targeted markets, collaborating across functions, and turning data into measurable results for clients. I enjoy mentoring teams, building strong media and influencer relationships, and delivering end-to-end campaigns—from concept through execution—that elevate brand presence and revenue. I thrive in fast-paced environments and am passionate about ethical storytelling and collaborative problem-solving.…I am a seasoned marketing and social media leader with over ten years of experience driving public relations, brand communications, and cross-border campaigns across APAC. I excel at tailoring regional strategies to targeted markets, collaborating across functions, and turning data into measurable results for clients. I enjoy mentoring teams, building strong media and influencer relationships, and delivering end-to-end campaigns—from concept through execution—that elevate brand presence and revenue. I thrive in fast-paced environments and am passionate about ethical storytelling and collaborative problem-solving.

Available to hire

I am a seasoned marketing and social media leader with over ten years of experience driving public relations, brand communications, and cross-border campaigns across APAC. I excel at tailoring regional strategies to targeted markets, collaborating across functions, and turning data into measurable results for clients.

I enjoy mentoring teams, building strong media and influencer relationships, and delivering end-to-end campaigns—from concept through execution—that elevate brand presence and revenue. I thrive in fast-paced environments and am passionate about ethical storytelling and collaborative problem-solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Japanese

Advanced

Work Experience

Associate Director at MSL Group

January 1, 2021 - January 1, 2023

Led planning and execution of regional communications strategies for APAC markets; coordinated cross-functional efforts across advertising, media buying, and product teams; actively participated in pitches and campaigns; fostered relationships with media, distributors, and industry contacts; managed budgets, timelines, and KPIs to drive client outcomes; contributed to revenue growth and client satisfaction.

Account & Business Development Director at A White Pte Ltd

January 1, 2018 - January 1, 2021

Account and business development director responsible for end-to-end marketing and PR campaigns, event management, and digital initiatives; launched and managed online platforms; built a robust network of media, partners, and clients; led strategy and delivery across agencies and stakeholders; achieved revenue targets and expanded partnerships.

Marketing Manager at Gurunavi, Inc.

January 1, 2016 - January 1, 2018

Led cross-border initiatives negotiating with government bodies for tourism and dining initiatives; created online platforms to engage F&B stakeholders; produced interviews with Michelin chefs and translated Japanese recipes for broader audiences; managed relationships with restaurant owners and media; supported expansion of Japanese dining concepts in overseas markets.

Marketing Executive at Parkway Parade

January 1, 2013 - January 1, 2016

Managed marketing and promotions for the mall, planning and executing campaigns such as International Women’s Day, food festivals, mid-autumn events, and major campaigns to drive footfall and sales; led business development pitches to secure new partnerships; oversaw media relations and event logistics.

Brand Communications Executive at Brand Story, Inc.

January 1, 2011 - January 1, 2013

Brand communications executive responsible for PR and media outreach; developed end-to-end press materials; built relationships with media and influencers; supported on-ground events and campaigns; contributed to overall brand messaging and campaign execution.