Promotional Email compaign

A client in the fitness and wellness industry asked me to create a promotional email campaign to boost sign-ups for their new online yoga classes. Their goals were: Drive more clicks to the landing page.Keep the tone motivational yet professional.Align with their brand voice: calm, empowering, and community-focused.

I studied competitors for email marketing strategies in the wellness space for yoga classes. Client wanted a slightly more urgent CTA. #branding