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I am a strategic communications and engagement leader with a focus on storytelling, stakeholder relations, and public affairs. I also lead the development of ethical AI frameworks and Indigenous engagement programs, strengthening municipal and global partnerships while guiding executive decision-making and building trust. I craft integrated strategies that align internal and external messaging to enhance reputation, attract investment, and drive measurable outcomes. My experience spans BC municipal contexts, including leading the Connected Coast social media and web strategy, and international collaboration on investment attraction initiatives.…I am a strategic communications and engagement leader with a focus on storytelling, stakeholder relations, and public affairs. I also lead the development of ethical AI frameworks and Indigenous engagement programs, strengthening municipal and global partnerships while guiding executive decision-making and building trust. I craft integrated strategies that align internal and external messaging to enhance reputation, attract investment, and drive measurable outcomes. My experience spans BC municipal contexts, including leading the Connected Coast social media and web strategy, and international collaboration on investment attraction initiatives.

Jessica Laccetti

Copywriter, Instructional Designer, Content Strategist, +1

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I am a strategic communications and engagement leader with a focus on storytelling, stakeholder relations, and public affairs. I also lead the development of ethical AI frameworks and Indigenous engagement programs, strengthening municipal and global partnerships while guiding executive decision-making and building trust. I craft integrated strategies that align internal and external messaging to enhance reputation, attract investment, and drive measurable outcomes. My experience spans BC municipal contexts, including leading the Connected Coast social media and web strategy, and international collaboration on investment attraction initiatives.…I am a strategic communications and engagement leader with a focus on storytelling, stakeholder relations, and public affairs. I also lead the development of ethical AI frameworks and Indigenous engagement programs, strengthening municipal and global partnerships while guiding executive decision-making and building trust. I craft integrated strategies that align internal and external messaging to enhance reputation, attract investment, and drive measurable outcomes. My experience spans BC municipal contexts, including leading the Connected Coast social media and web strategy, and international collaboration on investment attraction initiatives.

Available to hire

I am a strategic communications and engagement leader with a focus on storytelling, stakeholder relations, and public affairs. I also lead the development of ethical AI frameworks and Indigenous engagement programs, strengthening municipal and global partnerships while guiding executive decision-making and building trust.

I craft integrated strategies that align internal and external messaging to enhance reputation, attract investment, and drive measurable outcomes. My experience spans BC municipal contexts, including leading the Connected Coast social media and web strategy, and international collaboration on investment attraction initiatives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Acting Director of Communications at Invest Alberta

September 1, 2025 - Present

Provided strategic leadership for all communications, advising the CEO and Executive Leadership Team on corporate messaging, crisis and emergency communications, and governance; established cross-government engagement frameworks to strengthen reputational risk management and stakeholder confidence.

Communications Manager at Invest Alberta

March 1, 2025 - September 1, 2025

Directed enterprise communications, media and engagement strategy; advised the CEO and Executive Leadership Team on priorities, reputation risk, and government expectations; strengthened internal alignment and external messaging.

Acting Communications Manager at Sturgeon County

May 1, 2022 - March 1, 2025

Advised leadership on communications strategy for 15+ municipal initiatives; produced the County’s first AI Strategy and Policy; led AI Think Tank and cross-departmental alignment; fostered Indigenous relations and multi-stakeholder collaboration across municipalities, First Nations, and regional partners.

Senior Strategist, Communications & Marketing at City of Beaumont

March 1, 2019 - August 1, 2020

Led Beaumont’s campaign to position the municipality as an innovation hub; delivered crisis communications during COVID-19; built a co-working space website and digital launch strategy; expanded social media reach and brand recognition.

Web & Communications Developer at Alberta Energy Regulator

January 1, 2017 - January 1, 2019

Launched Alberta Geologic Survey’s first social media strategy; designed a scalable digital campaign to extend reach to schools and community groups; trained staff on digital content, storytelling, and crisis communications; supported Indigenous relations.