Vancouver General Contractors – Branding, Marketing & Web Design

Led the creative direction and execution of a comprehensive brand refresh for Vancouver General Contractors (VGC), one of BC’s leading renovation firms. The project spanned visual identity enhancement, digital marketing strategy, and UX-focused web design—aimed at elevating trust, visibility, and client engagement in a competitive home improvement market.

The updated brand system introduced a cleaner, more modern aesthetic across all channels, including social media, print assets, and lead-generating landing pages. I redesigned key website sections to improve user experience, mobile responsiveness, and conversion rates through clearer messaging, layout hierarchy, and simplified lead capture forms.

Marketing initiatives included targeted ad creatives, SEO-optimized content, and seasonal campaign graphics—helping VGC boost qualified leads and improve brand consistency across departments.